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European Advertising Market Monitor: Q1 2009

Published by: Screen Digest

Published: Mar. 25, 2009 - 7 Pages


Table of Contents


Economic conditions: quarterly GDP growth

Economic conditions: annual forecasts

Overall advertising market forecasts

Focus on TV advertising

Europe's Big Five market: France, Germany, Italy, Spain, UK



List of tables and charts:

Big Five markets: quarterly GDP growth (2008)

Big Five markets: annual GDP forecasts (2009-2011)

Big Five markets: all-media advertising market (2007-2010)

Big Five markets: TV advertising market (2007-2010)

Abstract

This quarterly report combines Advertising Intelligence data and analyst commentary covering economic prospects and advertising revenue forecasts, for 2009-2010.

Highlights:
  • Following the acceleration of recession in 2008Q4, IMF forecasts for FY2009 have been dramatically downgraded in January.
  • IMF is predicting GDP to be down heavily everywhere in Western Europe in 2009, between -1.7% (Spain) and -2.8% (UK).
  • In 2008, adspend was already flat or negative in the Big Five.
  • 2009 will be significantly worse: we currently forecast ad revenues to be down -6% to -12% across Western Europe.


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