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Vital Trends 2009: Perspectives on Health and Sustainability

Published by: Natural Marketing Institute

Published: Apr. 1, 2009 - 95 Pages


Table of Contents


Introduction

Database Methodology

2009 Primary Theme - Recalibration

Small Steps, Big Changes

LOHAS 360º

Clean Sweep

Not so Alternative

Root Causes

Energy 2.0

From Isolation to Affiliation

Being Here. Now.

Beauty Shop

Heirlooms

Abstract

With profound changes taking place in the marketplace, and at record speed, NMI is pleased to bring you our first annual Vital Trends Report 2009. This report is designed to leverage actionable insights across the full range of NMI’s proprietary databases, including perspectives from a decade of trends through our Health and Wellness Trends Database™ .

Inside the report, you will find not just data - but insight and analysis gleaned across the key topic areas of health, wellness and sustainability. Provided in a new format for 2009, the pages are designed to deliver turn-key PowerPoint slides for presentation as well as insightful briefing points to further illustrate and contextualize the findings. You will find a fusion of insights ranging across NMI’s health and wellness databases including Healthy Aging Boomer Database® and LOHAS - (Lifestyles of Health and Sustainability) Consumer Trends Database®, among others.

The data and insights are structured thematically, based on NMI’s Vital Trends for 2009, with Recalibration this year’s overarching theme. This enables the reader to reflect on product development opportunities, marketing, innovation and the new business landscape through the lens of the consumer, and the seismic shifts that are informing and impacting their world.

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