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China's Mobile TV Market: CMMB Takes Off in 2009

Published by: In-Stat

Published: Mar. 23, 2009 - 32 Pages


Table of Contents


Executive Summary

Definitions

Broadcast Television

Cellular Streaming

Cellular Broadcasting

CMMB Leads in Digital Mobile TV

Market Overview

Analog Mobile TV Market Peaked in 2008

Analog Market Status

Analog Market Shrinking

Digital Mobile TV Market: CMMB Leads

DAB

T-MMB

CMMB

CMMB Kicked off in 2008 with Olympic Games

2008 the Key Year for CMMB

Serving the Olympic Games with TD-SCDMA

Rise of Gray CMMB Cellphone Market

CMMB Operator Startups

CA Confirmation

Bidding for One Million Mobile Devices

CMMB Satellite Launch Postponed

CMMB to Dominate China’s Mobile TV Market

CMMB: China’s Home-Grown Standard

SARFT’s Strong Support

Mature Industrial Chain

Successful Olympic Trial and User Experience

Competitors Not Ready

CMMB Market Development

CMMB Value Chain Analysis

Network Operators Actively Participate

Content Providers

Mobile Device Manufacturers

Receiving Chip Providers

CMMB Chipsets Becoming More Integrated

CA Providers

Business Model Analysis

Current Trial Business Model

Expected Commercial Business Model

China’s Mobile TV Market Forecast

Market Drivers

SARFT Support

Mature Industry Chain

Proven User Interest

Cheap and Reliable Mobile Devices

Market Barriers

License Issue

Network Coverage

No Clear Brand: What’s CMMB?

SARFT Short of Experience

CMMB Receiving Chip Price Forecast

Mobile TV Subscriber Forecast

CMMB Receiving Chip Shipment and Revenue Forecasts

Methodologies

Related In-Stat Reports

List of Tables

Table 1. CMMB Receiving Chip Shipment and Revenue Forecasts, 2008-2013 (in Millions)

Table 2. Comparison of China’s Mobile TV Standards

Table 3. Current CMMB Mobile Devices

Table 4. China’s Mobile TV Subscriber Forecast, 2008-2013 (in Millions)

Table 5. CMMB Receiving Chip Shipment and Revenue Forecasts, 2008-2013 (in Millions)

List of Figures

Figure 1. China’s Mobile TV Subscriber Forecast, 2008-2013 (in Millions)

Figure 2. CMMB Receiving Chip Shipment and Revenue Forecasts, 2008-2013 (in Millions)

Figure 3. Mobile TV Categories

Figure 4. CMMB Infrastructure

Figure 5. CMMB Value Chain

Figure 6. Branded CMMB Mobile Phones

Figure 7. CMMB Business Model Analysis

Figure 8. CMMB Receiving Chip Price Forecast, 2008-2013 (US$)

Figure 9. China’s Mobile TV Subscriber Forecast, 2008-2013 (in Millions)

Abstract

Please note that this report is part of a tracker that is updated quarterly.

This report introduces the market status for China's popular mobile TV standards, specifically outlining the development of CMMB in 2008 and analyzing why CMMB is outplaying the competition. In addition, the report gives in-depth analysis of the CMMB value chain and business model, and offers a forecast of CMMB chipset shipments and revenue for the next five years.

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