Digital Terrestrial TV Set Top Boxes 2009: Analog Shut Off Fuels Worldwide Market

Published by: In-Stat

Published: Mar. 17, 2009 - 85 Pages

Table of Contents

Executive Summary

Introduction

Global Economic Financial Crisis Impact on DTT

DTT Overview

Why Different Standards?

DVB Overview

DVB-T2 Overview

What Is Driving The Conversion from Analog to Digital TV?

Consumer Interest in “Lite” Subscription-TV Services That Combine DTT Reception With Broadband Services

Sezmi TV

Daily Media TV

Analog Shut Off (ASO) Time Table by Country

Worldwide Unit Shipment and Value Forecast Overview

Europe, Still the Largest Terrestrial Market

Countries with DVB-T on the Air

Western Europe

Radically Different DTT Mix for the Five European Countries

France

Germany

Italy

Spain

United Kingdom

Other European Countries

Portugal

Belgium

Finland

Luxembourg

The Netherlands

The Netherlands Will See DailyMedia.TV Launch in 2009

Sweden

Switzerland

Central/Eastern Europe

Albania

Czech Republic

Estonia—The First Using MPEG-4 AVC

Hungary

Lithuania

Poland

Russian Federation

Ukraine

Asia/Pacific, Middle East, Africa, and Latin America (DVB-T, ISDB-T, and DMB-T)

DVB-T: Latin America and Asia/Pacific Countries

Australia

Middle East and Africa: South Africa, Morocco, and Turkey

South Africa

Morocco

Turkey

Asia/Pacific and Others (Taiwan, Singapore, India, ASEAN Member Nations, and Uruguay)

Taiwan

Singapore

Association of South East Asian Nations (ASEAN)

Malaysia

India

Selected Latin American and South American Countries

Uruguay

Venezuela

ISDB-T Standard: Japan, Brazil

What is ISDB-T?

Japan

Brazil

DMB-T Supporting Countries

China

ATSC Supporting Countries

North America

South Korea

Latin America

Regional Forecasts of Digital Terrestrial Set Top Boxes

North America, by Category, by Year

Coupon Subsidy Program

North America DTT STB ASP Forecast

DTT STB Revenue Forecast

Europe, by Category, by Year

UK, by Category, by Year

Italy, by Category, by Year

Germany, by Category, by Year

France, by Category, by Year

Spain, by Category, by Year

Scandinavia

Denmark

Finland

Iceland

Norway

Sweden

Scandinavia Forecast, by Category, by Year

Other Markets in Europe

Europe DVB-T Summary, by Category, by Year

Europe DTT STB Value, by Category, by Year

Asia/Pacific, by Category, by Year

Asia DTT Unit Shipment Forecast by Standard, by Category, by Year

Asia/Pacific DTT Value Forecast, by Category, by Year

ROW by Category, by Year

ROW DTT Value Forecast, by Category, by Year

Value of Semiconductors and Components

Basic DTT Set Top Box Features

Demultiplex MPEG Transport Streams

Successfully Decode and Display Individual TV Programs

Provide Stereo or Surround Sound Audio Outputs

Permit Enhanced Functions, Such as Electronic Program Guides

Provide Optional Conditional Access for Pay TV

More Features for HDTV and Dolby Digital

Decode High Definition Television Program Streams

Provide Analog High Definition Output Signals

Provide Optional Dolby Digital Multichannel Audio Outputs

New Interconnection Standards to Replace “The Wire Mess” at the back of the HDTV

Copy Protection Different Than Conditional Access

Why So Many Standards?

Block Diagram of DTT Set Top Box

Analog Front-End

OFDM

Digital Back-End

Integrated TV Sets Use the Same Basic Blocks

Standard- and High-Definition STB World Wide Shipments

Standard Definition Component Value

Standard Definition DTT STB Component Value

Worldwide SD DTT STB Annual Revenue Forecast

High Definition Component Value

High Definition DTT STB Component Value

Worldwide HD DTT STB Annual Revenue Forecast

Related In-Stat Reports

List of Tables

Table 1. Analog Shut Off (ASO) Time Table by Country

Table 2. DTT STB Shipment and Revenue Forecasts 2006-2013 (Units in Thousands, ASP in US$, and Total Value in US$ in Millions)

Table 3. European Countries with DVB-T Broadcasts

Table 4. France SD and HD DTT STB Shipments by STB Type 2006-2008 (Units in Thousands)

Table 5. France Total STB Shipments by Platform Type 2006-2008 (Units in Thousands)

Table 6. Germany SD and HD DTT STB Shipments 2006-2008 (Units in Thousands)

Table 7. Germany Total STB Shipments by Platform Type 2006-2008 (Units in Thousands)

Table 8. Italy SD and HD DTT STB Shipments 2006-2008 (Units in Thousands)

Table 9. Italy Total STB Shipments by Platform Type 2006-2008 (Units in Thousands)

Table 10. Spain SD and HD DTT STB Shipments 2006-2008 (Units in Thousands)

Table 11. Spain Total STB Shipments by Platform Type 2006-2008 (Units in Thousands)

Table 12. UK SD and HD DTT STB Shipments 2006-2008 (Units in Thousands)

Table 13. UK Total STB Shipments by Platform Type 2006-2008 (Units in Thousands)

Table 14. North America HD DTT Set Top Box Shipment Forecast 2006-2013 (Units in Thousands)

Table 15. North America HD DTT ATSC Set Top Box Shipment Forecast 2006-2013 (Units in Thousands)

Table 16. North America DTT Converter Box Shipment Forecast 2006-2013 (Units in Thousands)

Table 17. North America DTT Set Top Box ASP Forecast by Box Type 2006-2013 (US$)

Table 18. North America DTT Set Top Box Shipment Revenue Forecast 2006-2013 (US$ in Millions)

Table 19. UK SD and HD DTT STB Shipment Forecast 2006-2013 (Units in Thousands)

Table 20. Italy SD and HD DTT STB Shipment Forecast 2006-2013 (Units in Thousands)

Table 21. Germany SD and HD DTT STB Shipment Forecast 2006-2013 (Units in Thousands)

Table 22. France SD and HD DTT STB Shipment Forecast 2006-2013 (Units in Thousands)

Table 23. Spain SD and HD DTT STB Shipment Forecast 2006-2013 (Units in Thousands)

Table 24. Scandinavia SD and HD DTT STB Shipment Forecast 2006-2013 (Units in Thousands)

Table 25. Central/Eastern Europe and Other Western Europe SD and HD DTT STB Shipment Forecast 2006-2013 (Units in Thousands)

Table 26. Europe DTT STB Shipment Forecast by STB Type 2006-2013 (Unit in Thousands)

Table 27. Europe DVB-T DTT STB ASP Forecast by STB Type 2006-2013 (US$)

Table 28. Europe DTT STB Shipment Revenue Forecast by STB Type 2006-2013(US$ Millions)

Table 29. Asia/Pacific DTT STB Shipment Forecast by STB Type 2006-2013 (Units in Thousands)

Table 30. China, South Korea, Japan DTT STB Shipment Forecast by STB Type 2006-2013 (Units in Thousands)

Table 31. Asia/Pacific DTT STB ASP Forecast by STB Type 2006-2013 (US$)

Table 32. Asia/Pacific DTT STB Shipment Revenue by STB Type 2006-2013 (US$ Millions)

Table 33. ROW DTT STB Shipment Forecast 2006-2013 (Units in Thousands)

Table 34. ROW DTT STB Average Selling Price Forecast 2006-2013 (US$)

Table 35. ROW DTT STB Shipment Revenue Forecast by STB Type 2006-2013 (US$ in Millions)

Table 36. Standard Definition DTT STB BOM Forecast 2006-2013 (US$)

Table 37. SD DTT STB Component Revenue Forecast 2006-2013 (US$ in Millions)

Table 38. High Definition DTT STB Bill-of-Materials Forecast 2006-2013 (US$)

Table 39. High Definition DTT STB Component Revenue Forecast 2006-2013 (US$ in Millions)

List of Figures

Figure 1. Worldwide DTT STB Shipment Revenue Forecast 2006—2013 (US$ in Millions)

Figure 2. Worldwide DTT STB Shipment Forecast 2006-2013 (Units in Thousands)

Figure 3. 2008 France, Germany, Italy, Spain, UK, and Rest of Europe DTT STB Unit Shipments as Percentage of Total European Market

Figure 4. Analog Front-End—DTT Tuner and Demodulator Section

Figure 5. Digital Back-End—DTT MPEG Decoder and Video/Audio Output

Figure 6. Worldwide SD and HD Set Top Box Shipments 2006—2013 (Units in Thousands)

Figure 7. SD DTT STB Bill-of-Materials Forecast 2006-2013 (US$)

Figure 8. 2009 SD DTT STB BOM Revenue Breakdown

Figure 9. SD DTT STB Component Revenue Forecast 2006-2013 (US$ in Millions)

Figure 10. HD DTT STB Bill-of-Materials Forecast 2006-2013 (US$)

Figure 11. 2009 HD DTT STB Bill-of-Materials Revenue Breakdown

Figure 12. HD DTT STB Component Revenue Forecast 2006-2013 (US$ in Millions)

Abstract

• Europe (including breakouts for France, Germany, Spain, UK, Central/Eastern Europe, and Scandinavia)
• North America
• Asia/Pacific (including a breakout for China/Korea/Japan)
• Rest of World
• Annual bills-of-materials (BOM) shipment and revenue forecasts through 2013 for all components in both SD and HD DTT set top boxes
• Up-to-the-minute updates and analysis of ASO plans in 34 countries

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