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Programming, Platforms and Geography:Why European Broadcasters Face Their Day of Reckoning

Published by: Yankee Group

Published: Jul. 1, 2008 - 16 Pages


Table of Contents


I. The Magic Triangle

II. Methodology

III. Strategic Drivers and Responses

Where Is the Audience and What Are They Watching?

Flattening Ad Revenue for Television

Geographic Expansion Is a Double-Edged Sword

New Platforms, New Challenges

The Day of Reckoning: The Bill for Programming Is Due

Divesting Assets to Generate Quick Cash Flow

Regulators: Where Do They Stand? What Must They Do?

IV. Conclusions and Recommendations

Recommendations for Broadcasters

Recommendations for European Regulators

V. Further Reading

Abstract

After a period of expansion into new geographies and onto new platforms, European broadcasters are in for a day of reckoning now that it’s time to renew their programming libraries.

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