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Regulating Mobile Television: Many Options, Emerging National ModelsPublished by: Yankee Group Published: Jun. 1, 2008 - 20 Pages Table of Contents
AbstractThe opportunities and challenges for the development of mobile TV epitomized in this quotation are enormous. A key opportunity is the development of new industry ecosystems and partnerships, new business models and new revenue streams. The challenge for operators is to find workable collaborative models. Mobile TV by its very nature relies on the involvement of multiple stakeholders, most with opposing views in the traditionally segmented communications, wireless and broadcasting worlds.Regulators are key enablers of mobile TV. Their decisions on the allocation of frequency band(s), amounts of spectrum and the timing of allocations are central to business planning and the development of viable business models. Their decisions on licensing—to whom, how and under what conditions—are equally important in terms of the viability of mobile TV in and of itself as well as in terms of shaping the future competitive environment. Factors such as ownership restrictions and limits on audience market share will also have major implications for existing broadcasters to move onto mobile TV platforms. So, too, the specifics of a regulatory framework will determine whether mobile TV is primarily rebroadcasting of existing linear programming or if it takes on more of an on-demand, internet-like structure. Few regulators have traversed the course of licensing mobile TV operators (beyond trial permits), but those who have provide us with a wealth of lessons in identifying both the major issues on the table and options for their treatment. This Yankee Group Global Wireless Interconnection Regulatory Dashboard Quarterly Report focuses on nations that have allocated licenses or are in advanced stages of consultation with respect to future mobile TV regulatory frameworks. None has been implemented without experiencing roadblocks, but this experience is invaluable in identifying signposts for other regulators as they consider their approach to mobile TV. Equally, this experience provides industry players with focused lobbying material as they contribute to the development of national regulatory frameworks. There’s plenty of interest in mobile TV around the globe from traditional broadcasters, mobile network operators, service and content providers, equipment and device vendors, and consumers. Part of this interest derives from the freeing up of UHF spectrum with the switchover from analog to digital transmission, otherwise known as the digital dividend. However, this is not the only spectrum available and suitable for mobile broadcasting. Get Full Details About This Report >> |
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