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Q&A from "The High-Water Mark for Interactive Cable"Webinar

Published by: Yankee Group

Published: May. 23, 2008 - 4 Pages


Table of Contents


Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

Abstract

Despite continual marketplace developments, numerous questions exist about the interplay between interactive advertising and interactive television—namely that it’s difficult to have interactive television without substantial incremental revenue increases from new digital advertising approaches.

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