Plunkett's Advertising & Branding Industry Trends & Statistics 2009 (Summary)

Published by: Plunkett Research, Ltd.

Published: Apr. 1, 2009 - 47 Pages

Table of Contents

Chapter 1: Major Trends Affecting the Advertising & Branding Industry

1) Introduction to the Advertising and Branding Industry

2) Advertising/PR Agency Consolidation and Globalization

3) Media Consolidation and Globalization

4) Overall Advertising Budgets Are Down, While Online Advertising Slows

5) Online Advertising Becomes Targeted, Nears 10% of Total U.S. Advertising Market

6) Google Dominates Online Video Advertising

7) Last Mile Challenges Tumble; Mass Broadband Markets Emerge

8) Television Attempts to Evolve to Face New Challenges

9) Video-on-Demand (VOD) and Subscription Video-on-Demand (SVOD) Go Mass Market

10) DVR Market Evolves/Time-Shifting Hurts Advertisers

11) TV Over IP-TV Networks, Cable Companies and Web Sites Converge

12) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar

13) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated

14) Daily Newspapers Closing/Combining Online with Print and Launching Weekly Specialty Papers

15) Billboards Go Digital

16) Location-Based Services (LBS) and Mobile Advertising on Cell Phones Grow

17) Alternative Media Sometimes Work Wonders/Viral Marketing Grows

18) Branding: Private Label Merchandise Gains Ground

19) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers

20) Hispanic Market Gets Growing Focus

21) Ad Market in China Booms

Chapter 2: Advertising Industry Statistics

Advertising & Branding Industry Overview

Top Global Media & Entertainment Companies: 2009

Advertising Revenue Outlook, U.S.: 2008

National & Local Advertising Growth, U.S.: 2007-2008

Estimated Annual U.S. Advertising Expenditures: 2002-2008

Advertising Expenditure Percent Changes by Product, U.S.: 2007-2008

Annual Television Advertising Expenditures, U.S.: 1970-2007

Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2004-2008

U.S. Magazine Advertising Revenue & Pages for PIB Measured Magazines: 1960-2008

Magazine Advertising Rate Card Reported Revenue by Classification, U.S.: 2007-2008

Top 50 Magazine Advertisers, Rate Card Reported Spending: 2008

Radio Networks, Radio Stations, Television Broadcasting & Cable & Other Subscription

Programming: Estimated Sources of Revenue, U.S.: 2005-2007

Internet Publishing & Broadcasting, Internet Service Providers & Web Search Portals: Estimated

Revenue & Expenses, U.S.: 2004-2007

Weekly Internet Advertising Statistics by Industry, Company & Genre

Worldwide Advertising Revenue: 1990-2008

Abstract

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