|
Published by: Plunkett Research, Ltd.
Published: Apr. 1, 2009 - 549 Pages
Table of Contents
A Short Advertising & Branding Industry Glossary i
Introduction
How To Use This Book
Chapter 1: Major Trends Affecting the Advertising & Branding Industry
1) Introduction to the Advertising and Branding Industry
2) Advertising/PR Agency Consolidation and Globalization
3) Media Consolidation and Globalization
4) Overall Advertising Budgets Are Down, While Online Advertising Slows
5) Online Advertising Becomes Targeted, Nears 10% of Total U.S. Advertising Market
6) Google Dominates Online Video Advertising
7) Last Mile Challenges Tumble; Mass Broadband Markets Emerge
8) Television Attempts to Evolve to Face New Challenges
9) Video-on-Demand (VOD) and Subscription Video-on-Demand (SVOD) Go Mass Market
10) DVR Market Evolves/Time-Shifting Hurts Advertisers
11) TV Over IP-TV Networks, Cable Companies and Web Sites Converge
12) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
13) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated
14) Daily Newspapers Closing/Combining Online with Print and Launching Weekly Specialty Papers
15) Billboards Go Digital
16) Location-Based Services (LBS) and Mobile Advertising on Cell Phones Grow
17) Alternative Media Sometimes Work Wonders/Viral Marketing Grows
18) Branding: Private Label Merchandise Gains Ground
19) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
20) Hispanic Market Gets Growing Focus
21) Ad Market in China Booms
Chapter 2: Advertising Industry Statistics
Advertising & Branding Industry Overview
Top Global Media & Entertainment Companies: 2009
Advertising Revenue Outlook, U.S.: 2008
National & Local Advertising Growth, U.S.: 2007-2008
Estimated Annual U.S. Advertising Expenditures: 2002-2008
Advertising Expenditure Percent Changes by Product, U.S.: 2007-2008
Annual Television Advertising Expenditures, U.S.: 1970-2007
Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2004-2008
U.S. Magazine Advertising Revenue & Pages for PIB Measured Magazines: 1960-2008
Magazine Advertising Rate Card Reported Revenue by Classification, U.S.: 2007-2008
Top 50 Magazine Advertisers, Rate Card Reported Spending: 2008
Radio Networks, Radio Stations, Television Broadcasting & Cable & Other Subscription
Programming: Estimated Sources of Revenue, U.S.: 2005-2007
Internet Publishing & Broadcasting, Internet Service Providers & Web Search Portals: Estimated
Revenue & Expenses, U.S.: 2004-2007
Weekly Internet Advertising Statistics by Industry, Company & Genre
Worldwide Advertising Revenue: 1990-2008
Chapter 3: Advertising & Branding Industry Contacts
Addresses, Telephone Numbers and Internet Sites
Chapter 4: THE ADVERTISING 400:
Who They Are and How They Were Chosen
Industry List, With Codes
Index of Rankings Within Industry Groups
(The firms grouped by industry, and ranked by sales and profits)
Alphabetical Index
Index of U.S. Headquarters Location by State
Index of Non-U.S. Headquarters Location by Country
Index by Regions of the U.S. Where the Firms Have Locations
Index by Firms with International Operations
Individual Profiles on each of THE ADVERTISING 400
Additional Indexes
Index of Hot Spots for Advancement for Women/Minorities
Index by Subsidiaries, Brand Names and Affiliations AbstractVital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. You’ll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of the 350 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business..
*Clients who purchase the online download version of this report should use the form provided in the report to receive the database of leading companies on CD-ROM.
Get Full Details About This Report >>
|
|
US: 800.298.5699
Int'l: +1.240.747.3093
|
|
|
|
About MarketResearch.com
MarketResearch.com is an online aggregator selling over 250,000 market research reports, company profiles and country profiles from over 650 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.
© MarketResearch.com 2009
|
