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Published by: eMarketer
Published: Mar. 1, 2009 - 18 Pages
Table of Contents
- Executive Summary
- US Internet Users, by Race/Ethnicity, 20082013 (% of population of each group)
- Key Questions
- The eMarketer View
- Key eMarketer NumbersAfricanAmericans Online
- Demographic Dynamics
- The Population
- US Population, by Race/Ethnicity, 20082013 (% of total)
- US Population, by Race/Ethnicity, July 2000 & July 2007
- US Black Population, by Age, 20082013 (millions and % of total)
- US Black Population, by Gender, 20082013 (millions and % of total)
- US Buying Power*, by Race/Ethnicity, 1990, 2000, 2008 & 2013 (billions)
- Change in US Buying Power*, by Race/Ethnicity, 20002013
- Internet Users
- US Internet Users, by Race/Ethnicity, 20082013 (% of population of each group)
- US Internet Users, by Race/Ethnicity, 20082013 (millions)
- US Internet Users, by Race/Ethnicity, December 2008 (thousands and % of total)
- Demographic Profile of US Adults Who Use the Internet, AprilMay 2008 (% of respondents in each group)
- AfricanAmerican and Total US Internet Users, 20002008 (% of population)
- Broadband Access
- US Internet Households and Penetration, 20082013 (millions and % of total households)
- US Internet Households and Penetration, by Race/Ethnicity and Access Technology, October 2007 (thousands and % of total households)
- US Broadband and DialUp Internet Households and Penetration, 20082013 (millions and % of total households)
- Media Usage
- US TV Households, by Race/Ethnicity, 2008 & 2009 (thousands and % change)
- Weekly Time Spent Watching TV by US Households, by Race/Ethnicity, 2007 (hrs:mins)
- Time Spent with Media per Week by AfricanAmerican Internet Users, OctoberNovember 2007 (% of total time)
- Average Amount of Time US AfricanAmerican and HispanicAmerican Adults Spend Online per Day, 2007 & 2008 (minutes and % change)
- US DVR Households and Penetration, 20072012 (millions and % of TV households)
- Mobile
- US Adult Mobile Device* Users Who Use Mobile Content and Applications Daily, by Race/Ethnicity, OctoberDecember 2007 (% of respondents in each group)
- Mobile Activities of US Mobile Phone Users, by Generation, SeptemberOctober 2008 (% of respondents)
- Demographic Profile of US Mobile Phone Users Who Recall Viewing Mobile Advertising, Q4 2008 (% of respondents in each group)
- US Internet Users, by Race/Ethnicity, 20082013 (% of population of each group)
- Online Activities
- Ownership and Use of Select Consumer Electronics Among AfricanAmericans, by Age, OctoberNovember 2007 (% of respondents)
- Web 2.0 Activities of AfricanAmerican and Total US Internet Users, May 2008 (% of respondents)
- Online Activities of AfricanAmerican Internet Users, OctoberNovember 2007 (millions)
- Top 10 Websites Among US AfricanAmerican Internet Users, Ranked by Unique Audience Composition, September 2008 (thousands and % composition)
- AfricanAmerican and Total US Internet Users Who Use EMail and IM, November 2008 (% of respondents)
- AfricanAmerican Internet Users Who Searched for News About Politics or the 2008 Election Online, November 2008 (% of respondents)
- Online Financial Activities of AfricanAmerican and Total US Internet Users, December 2008 (% of respondents)
- Demographic Profile of US Adults Who Seek Health Information Online, 2001 & 2007 (% of respondents)
- Select Types of Websites Visited by US Internet Users, August 2008 (% of respondents)
- Frequency with Which US Adult Internet Users Search Online for Health Information, July 2008 (% of respondents)
- US Online Buyers, by Race/Ethnicity, 2007 (% of population in each group)
- Annual Online Purchases Made by US Online Buyers, by Race/Ethnicity, 2007 (% of population in each group)
- Conclusion
- Endnotes
- 101300 | 101303
- US Internet Users, by Race/Ethnicity, 20082013 (millions)
- US Internet Users, by Race/Ethnicity, 20082013 (% of population of each group)
- 101307
- US Broadband and DialUp Internet Households and Penetration, 20082013 (millions and % of total households)
- 101353
- US Internet Households and Penetration, 20082013 (millions and % of total households)
- 101973
- Key eMarketer NumbersAfricanAmericans Online
- Related Information and Links
- Related Links
- Contact
- Report Contributors
AbstractThe “digital divide,” a phrase describing the gulf between Internet “haves” and “have nots,” is still evident, but shrinking steadily. Nearly one-half of the African-American population—over 19 million people-—uses the Internet at least once a month.
The African-Americans Online report analyzes the demographics and usage patterns of this large and still-growing population.
eMarketer estimates that In four years, 56% of African-Americans will be online, roughly the same percentage as Hispanics.
Yet marketers are pulling money out of traditional black media and plowing it into Hispanic ad budgets.
The African-American market should not be taken for granted—this audience is known for taking note of advertisers and the messages targeted to them, and responding accordingly.
African-Americans’ spending power is strong, estimated at $913 billion in 2008. And with the recent election and inauguration of President Barack Obama, spirits are high in the black population.
Key questions the “African-Americans Online” report answers:
- How many African-Americans are online?
- What is the most popular entertainment medium among African-Americans?
- How do African-Americans use mobile phones?
- Which media do African-Americans trust?
- And many others…
eMarketer Reports—On Target and Up to Date
The African-Americans Online report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions.
Get Full Details About This Report >>
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