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AdMomentux : Life Insurance Jul - Oct 2008

Published by: JuxtConsult

Published: Nov. 1, 2008 - 144 Pages


Table of Contents


Introduction

Methodology

Ads Tested

Ads Overall Performance

Ad Performance on the 3 Key Sum Measures

Perceptual Map - Ad Effectiveness

Most Recalled Ads

Sources of Top of Mind Recall

Correct Slogan Identification (With Ad)

Ad Seen or Heard Before

Ad Performance on 11 Individual Parameters

Demographic Profile of Respondents

Socio Economic Profile

Economic Profile

Current Usage of Brand (All Respondents)

Appendix Tables

Segment Wise Tables

Abstract

The AdMomentux research study tracks both popularity and effectiveness of current Indian ads where 12,000-15,000 ‘brand-conscious’ urban consumers are surveyed every month. The study covers consumers of all SEC classes and income groups from more than 100 cities/towns of various market sizes.

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