I. Competitive Market Hinders Service and Sales Effectiveness
II. Future CRM Applications Demand Collaboration, Process Improvements and Anywhere Information
Consumerization of the Enterprise Drives Future CRM Demands
What Do Users Specifically Demand to Ensure High Rate of CRM Adoption?
III. Conclusions
Recommendations
IV. Further Reading
AbstractConsidering 82% of CRM user respondents still can’t get salespeople to understand the value and use the
application, it is absolutely critical to improve its overall usability. Organizations must ensure that users want
to use the application through the combination of simplicity, process management and value creation.
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