Bundle or Be Bundled

Published by: Yankee Group

Published: Mar. 1, 2009 - 6 Pages

Table of Contents

I. An Offer Consumers Can’t Refuse

II. Consumers’ Demand for Value and Convenience Will Drive Further Growth

III. What’s Next for Bundles?

IV. Conclusions and Recommendations

Recommendations for Service Providers

V. Further Reading

Abstract

Consumers are more price-sensitive than ever before, and are looking to multiservice bundles to save time and money. But as more vigilant consumers adopt bundles, the focus of bundling must evolve from a promotional tactic to a fundamental element of product design and differentiation.

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