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Dual Value Offer of Market Research Outsourcing Reports

Published by: ValueNotes Database Pvt. Ltd.

Published: Jan. 1, 2009


Table of Contents


Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

Abstract

The Indian MRO space is experiencing a phase of rapid growth over the last few years. Newer services have been added to the offshored list, many new vendors have emerged and several existing vendors have developed greater capabilities.Market research service providers have been gaining prominence in the market research value chain. The offshorable industry for market research is estimated at $4 billion in 2006.

In Jan 2008, ValueNotes released the report : Market Research Outsourcing: The India Growth Story which provides an overview of the buyer scenario and an in-depth analysis of the Indian vendor space along with profiles of major industry players. In continuation to our efforts to research the MRO space, recently we have conducted a MRO Buyer Survey . This buyer survey helps to understand the buyer perceptions, opinions and experiences on outsourcing in the market research sector.

MARKET RESEARCH OUTSOURCING - BUYER SURVEY

The MRO Buyer survey analyses responses from Market Research agencies across US and European markets to provide insights on:
  • Offshoring awareness amongst MR agencies
  • Perception of MR agencies on offshoring various research activities
  • Current levels of offshoring amongst different categories of MR agencies
  • Opinion on offshoring drivers amongst different agency types
  • Location preference for offshoring research activities
  • Opinion on offshoring experience
  • Quality of service at offshore locations
  • Maturity of service providers
  • General level of satisfaction
  • Future trends in offshoring volumes for various services
AND MARKET RESEARCH OUTSOURCING: THE INDIA GROWTH STORY

The report: Market Research Outsourcing: The India Growth Story provides an in-depth analysis of the Indian vendor space along with profiles of major industry players. The report is designed to help:
  • Research companies looking to outsource/off-shore MRO services
  • Large BPOs, MR software vendors exploring MRO opportunity
  • Large research agencies, MR vendors like data collection agencies, programmers wanting to outsource their work
  • Other potential vendors to assess opportunities in India
  • MRO vendors to assess the competitive environment in India
  • Venture capital companies looking for investment opportunities
  • Researchers looking for detailed information on MRO services offshored to India


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