Obesity - UK : Market Research Report

Obesity - UK

Published by: Mintel International Group Ltd.

Published: Mar. 1, 2009

ISSUES IN THE MARKET: Key themes; Definitions; Figure 1: Body Mass Index; Figure 2: Waist circumference guidelines; Child obesity
FUTURE OPPORTUNITIES
OBESITY - AND THE DECLINE OF INTERACTION: Inspire Trend: Learning through play; Insight
SPORTS FOR SOME - BUT NOT FOR ALL?: Insight
YOU ARE HOW YOU EAT: Trend from Inspire: Portion Control; Insight
CAN’T BE TRUSTED: Trend from Inspire: Supernanny State; Insight
THE LAST LINE IN DEFENCE: Trend from Inspire: Life As Science Fiction; Insight
MARKET IN BRIEF: A big problem; Levels of obesity forecast for massive increase; But does it have to end this way?; The root causes - calories in…; …and out; Reasons for being overweight; Does cost prevent healthy eating?; Regulating the food industry - an easy option?; Food industry under fire
THE GROWING PROBLEM - SIZE AND FORECAST: Key points; A global problem; The home front; Childhood obesity and failing targets; The youth of tomorrow; Fat to the future
DRIVING OBESITY - CHANGES TO THE FOOD INDUSTRY: Key points; Super-sizing the food industry; The development of trans fats; Marketing - What you see is what you eat; Seeds of change
DRIVING OBESITY - CHANGES TO DIET: Key points; The breakdown of family eating; Cooking up a storm; If in doubt - eat out; Changing outlook, changing attitude; The cooking revival; Dietary changes; Energy intake
DRIVING OBESITY - CHANGING ACTIVITY LEVELS: Key points; Sedentary lifestyles; Work hard, sit hard; Taking the sport out of transport; Time to move; Increase in exercise levels; Everyday activity - chores give way to leisure; Are video games and TV fuelling childhood obesity…; …or can they help prevent it?; Sports participation
DEMOGRAPHIC, SOCIAL AND ECONOMIC CHANGES IMPACTING ON OBESITY: Key points; Population; The influence of affluence; Unemployment, the depression and more depression; Lower incomes and impact on diets; The age-old problem; Juggling work and parenting; The culture of instant gratification
HEALTH ISSUES SURROUNDING OBESITY: Key points; Great Big Britain; Health implications; Heart disease; Diabetes; Stroke; Cost of obesity

Figure 20: Current and projected annual costs of obesity in the UK, 2007-50
THE CONSUMER - ATTITUDES ACCORDING TO WEIGHT: Key points; How attitudes change according to BMI; Calorie-counted treats; Snacking keeps the weight off
THE CONSUMER - HOW PEOPLE DESCRIBE THEIR WEIGHT: Key points; Consumer weighting; Adult weight profiling; Working towards a solution; Perceptions of child obesity
THE CONSUMER - ISSUES MOST RESPONSIBLE FOR OBESITY: Key points; Move more and eat less; What a difference a generation makes; The diminished social divide; Cost of healthy eating; Women and weight, men and exercise; Good housekeeping
THE CONSUMER - ISSUES OF ACTION: Key points; How to tackle obesity; Jumping on the bandwagon; Storm clouds are gathering; Great expectations; Falling stars; Time for action
THE CONSUMER - ADVISORY ISSUES: Key points; Sources of advice; Parental role models; Doctors and dieticians; The food industry; Further analysis - blame for obesity and how consumers divide on this issue; Snack/fast food; Inactivity; Parenting; Knowledge
GOVERNMENT INITIATIVES: Key points
TACKLING OBESITY: A global problem; The UK strategy so far; FISS; Voluntary codes on food and drink regulation; Front-of-pack coding system; Vouchers for fresh fruit and vegetables; The Saturated Fat and Energy Intake Programme; Further developments; The National Child Measurement Programme; Top Tips for Mums; Healthy Schools Status; School Meal Standards; Let’s get moving; Bike it; National School Pedometer Programme; Physical Activity Care Pathway; Local Area Agreements
HEALTHY LIVES: Job done - what next?; The big five; Children, healthy weight and healthy growth; Recent related developments; Promoting Healthier Food Choices; Recent related developments; Building physical activity in our lives; Recent related developments; Creating incentives for better health; Recent related developments; Personalised help and support; Recent related developments
MANUFACTURER RESPONSE - HFSS FOODS: Key points; Unite or die; In the line of fire
CONFECTIONERY: Market performance
MANUFACTURER RESPONSE: Cadbury Trebor Bassett (CTB); Mars; Nestlé
CAKES AND CAKE BARS: Market performance; Manufacturer response
CRISPS AND SNACKS: Market performance; Manufacturer response; PepsiCo; United Biscuits
CEREALS: Market performance; Manufacturer response
CARBONATED SOFT DRINKS: Market performance; Manufacturer response
FAST FOOD AND TAKEAWAYS: Market performance
MANUFACTURER RESPONSE: Burger King; McDonald’s; Pizza Hut
MANUFACTURER RESPONSE - INNOVATION STRATEGY: Key points; A free-from trend
CHILDREN’S FOODS: Encouraging children to eat more fruit and veg; Stealth tactics; Putting veg on the radar; Fruit - a moot point; Pure and simple; Celebrity endorsement helps; Disney, at the forefront; Beyond Disney
THE WIDER MARKET: Portion and calorie control; Low and no sugar; Satiety; All good and natural; Water, water everywhere…; Can carbonates go natural?; Launch activity; Snacks; Chocolate; Drinks
POSSIBLE FUTURE TRENDS: A natural future; A wholesome future; A fuller future; A super future
ORGANISATIONS PROMOTING HEALTH: Department of Health; The World Health Organization (WHO); National Obesity Forum (NOF); All-Party Parliamentary Group on Obesity; The National Obesity Observatory (NOO); Association for the Study of Obesity (ASO); International Obesity Taskforce (IOTF)
COMMUNICATION AND PROMOTIONAL ACTIVITIES: Key points; Government; 5-a-day - the start of anti-obesity campaigning in Britain; The next step; Member contributions; Kellogg’s; PepsiCo; Regulating healthy claims; Advertising regulation; The tightening noose; Advertising Standards Authority in action; Manufacturers; Child’s play; Playing them at their own game; SMS; Online networking; If music be the food of love…; Marketing in schools; Other trends; Food for sport; The involvement technique; Abstract; Retailers; Sainsbury’s; Asda; Tesco; Waitrose; National convenience stores; Celebrities; Jamie Oliver - a force for change; Ministry of Food; Ian Wright; Claire Sweeney
APPENDIX: Abbreviations; Advertising data
THE GROWING PROBLEM
APPENDIX: DRIVING OBESITY - CHANGING DIETS
APPENDIX: DRIVING OBESITY - CHANGES TO LIFESTYLE
DRIVING OBESITY - BROADER ENVIRONMENT: Overweight
APPENDIX - NEW INNOVATION
APPENDIX - THE CONSUMER: Figure 65: Issues most responsible for increasing the number of overweight children and adults, by demographic sub-group, November 2008; Figure 66: Issues most responsible for increasing the number of overweight children and adults, by demographic sub-group, November 2008; Figure 67: Issues most responsible for increasing the number of overweight children and adults, by demographic sub-group, November 2008; Figure 68: Agreement with attitudinal statements on the increasing the number of overweight children and adults, by demographic sub-group, November 2008; Figure 69: Agreement with attitudinal statements on the increasing the number of overweight children and adults, by demographic sub-group, November 2008; Figure 70: Agreement with attitudinal statements on the increasing the number of overweight children and adults, by demographic sub-group, November 2008; Figure 71: Who adults think should be responsible for giving advice on health and weight issues in the UK, by demographic sub-group, November 2008; Figure 72: Who adults think should be responsible for giving advice on health and weight issues in the UK, by demographic sub-group, November 2008; Figure 73: How adults describe their weight, by demographic sub-group, November 2008; Figure 74: How parents describe their child/children’s weight, by demographic sub-group, November 2008; Figure 75: Number of organisations/people consumers feel should be responsible for giving advice on health and weight issues in the UK, by demographic sub-group, November 2008; Figure 76: Target groups on the issues consumers feel are most responsible for the increasing number of overweight children and adults, by demographic sub-group, November 2008; Figure 77: Target groups on the issues consumers feel are most responsible for the increasing number of overweight children and adults, by agreement with selected attitudinal statements, November 2008
APPENDIX: RESEARCH METHODOLOGY

Abstract

Do people even know what Obesity is?

Although obesity is not a recent medical disorder, it is only in the late 20th Century that this condition has reached epidemic proportions in terms of its prevalence. The scale and speed of the growth in obesity suggests that, whilst certain genes might make certain individuals more prone to obesity, it is recent changes to diet and lifestyle, in combination with developments in the environment in which we live, that are fuelling today’s obesity problem.

This report outlines some of the forces that have been driving this wide-ranging problem and addresses its implications, not only for the government, but also for those manufacturers who stand accused of encouraging one of the most significant health threats facing the population.

This report also examines how attitudes towards diet and health are affected by people’s weight and what consumers think the reasons for rising obesity are, the ways it can be combated and who the leading advisory authorities should be.

Key themes

Has the evolution of an increasingly industrialised food industry alienated the consumer from the concept of real food?
Modern technology has reduced physical activity levels, but how can consumers squeeze this back into their lives?
Will the government need to resort to more Draconian measures in order to achieve its healthy lifestyles targets?
Are consumers failing to recognise obesity in themselves and their families because they do not associate the term as being relevant to them?

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Obesity - UK

Table of Contents

Abstract