Outdoor Advertising Market Report: 2009 Edition : Market Research Report

Outdoor Advertising Market Report: 2009 Edition

Published: Mar. 1, 2009 - 47 Pages

1. Outdoor Advertising: An Overview: 1.1 Billboard Advertising; 1.2 Transit Displays; 1.3 Street Furniture Displays; 1.4 Alternative Media
2. Global Advertising Market: 2.1 Market Segments by Media; 2.2 Advertising Revenues by Country; 2.3 Key Sectors of Ad Spend
3. Global Outdoor Advertising Market: 3.1 Market Value; 3.2 Growth Rate; 3.3 Market Growth by Region; 3.4 Growth Forecast by Media
4. United States: 4.1 Market Value; 4.2 Market Size by Segments; 4.3 Ad Spending Projections
5. United Kingdom: 5.1 Outdoor Advertising Revenue; 5.2 Outdoor Advertising Share; 5.3 Top Outdoor Advertisers
6. China: 6.1 Market Value; 6.2 Market Size Breakdown by Segments; 6.3 Growth Comparison
7. Ukraine: 7.1 Market Value
8. Russia: 8.1 Market Value; 8.2 Market Size by Segments
9. Digital Signage Market: 9.1 Global Market Size; 9.2 Market Size of Major Countries
10. Competitive Landscape: 10.1 Market Share; 10.2 Financial Comparison
11. Market Forecast: 11.1 Global Market; 11.2 United States; 11.3 Europe
12. Company Profiles: 12.1 Clear Channel Outdoor; 12.2 JCDecaux; 12.3 CBS Outdoor; 12.4 Lamar Advertising
List of Tables: Global Media Spend in Key Sectors (2007); Advertising Revenues by Medium (2007) - Leading Countries; Top 10 Advertising Markets by Expenditure (2010E); Share of Outdoor Advertising Spending in Ad Spend by Country (2007); Fastest-growing Outdoor Markets Worldwide (2007); US Outdoor Advertising Market Breakdown by Segment (2002-07); US Advertising Spending Estimates (2008-10E); UK Total Outdoor Revenue by Quarter (2007-08); UK Outdoor Share of Advertising Revenue (2001-08); UK Outdoor Advertising Revenue by Segment (2007-08); UK Digital Outdoor Revenue by Quarter (2007-08); Top 20 Outdoor Advertisers (UK) - 2009; Top 20 Outdoor Advertising Categories (UK) - 2009; Advertising Expenditure by Segment in China; Chinese Outdoor Market Share (2007); US Out-of-Home Advertising Growth Forecast (2008-10); Western Europe: Out-of-home Advertising Revenue Forecast (2007-12E); Europe: Total Out-of-home Market Forecast (2007-12E); Europe: Digital Out-of-home Advertising Revenue Forecast (2007-12E)
List of Charts: Market Segments; Share of Global Advertising Expenditure by Media (2010E); Share of Worldwide Advertising Spend by Media (2006-10E); Advertising Revenues (2007) - Leading Countries; Global Outdoor Advertising Expenditure (2005-07); Worldwide Outdoor Advertising Market - Growth Rate (2001-10E); Share of Outdoor Ad Expenditure in Global Ad Expenditure (2005-10); Growth Forecast by Media (CAGR 2008-10); US Outdoor Advertising Expenditure (2002-07); CPM Comparison by Media (2007); Chinese Advertising Market (2001-07); Comparative Ad Spend Growth Rate by Country (2007); Adspend Mix in China (2007); Adspend Mix for Outdoor Media in China (2007); Ukraine Outdoor Advertising Market (2002-10E); Russian Outdoor Advertising Expenditure (2002-10E); Russian Media Market Breakdown by Segment (2007/10E); Global Digital Signage Market Size (2005-07); Digital Signage Market of Leading Countries (2007); Outdoor Revenues of Major Companies (2007); Global Outdoor Advertising - Market Share (2007); EBITDA Margin Comparison (2008E); Growth in GDP Vs Outdoor Ad Spend (2001-07); Global Outdoor Advertising Expenditure: Forecast (2008-10); Clear Channel Revenues: Actual and Projected (2008-10E); Clear Channel Outdoor: Revenues by Segment (2007); Clear Channel Outdoor: Revenues Split by Region - 2007; JCDecaux Revenues: Actual and Projected (2008-10); JCDecaux: Revenues by Segment (2007); JCDecaux: Revenues Split by Region - 2007; CBS Revenues: Actual and Projected (2008-10); CBS: Revenues by Segment (2007); CBS: Revenues Split by Region - 2007; Lamar Revenues: Actual and Projected (2008-10); Lamar: Revenues by Segment (2007)

Abstract

Corporate spending on advertising in likely to remain low following the failure of some of the most well-known institutions worldwide. Decline in advertising demand is expected to more severe in financial services, real estate and automotive sector.

Traditional media platforms like television, radio and newspapers, are operating under tremendous pressure in the current economic recession. However, outdoor advertising segment is expected to register a strong growth in the coming years. After online advertising segment, the outdoor advertising segment has been the most dynamic in recent years. Outdoor advertising has been capturing share of advertising from television, radio, and newspaper.

The adoption of digital technology is driving growth of outdoor segment. Digital outdoor technology combines the traditional strengths of outdoor with unique targeting opportunities. Another key reason behind rapid growth of outdoor advertising is the low cost of this medium compared with the more expensive advertising mediums.

The United States has one of the highest growth rates in the outdoor advertising market. China has also registered remarkable growth in outdoor advertising market in recent years. The share of Chinese outdoor spending of the total advertising spend, is several times the world average.

The three leading competitors in the global outdoor advertising business are Clear Channel Outdoor, JCDecaux and CBS Outdoor. Together they have about thirty percent share of the global outdoor market. JCDecaux is the number one Street Furniture player worldwide and the number one outdoor company in Asia and Europe. Outdoor advertising in US is a duopoly between CBS and Clear Channel Outdoor.

The report analyzes the global outdoor advertising market. It analyzes the worldwide, US, UK, China, Russia and Ukraine market. Apart from providing a competitive landscape of the market, the report also profiles the major players. It also analyzes the potential opportunities and discusses outlook of the market.

Get Full Details About This Report >>

US: 800.298.5699

Int'l: +1.240.747.3093

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 250,000 market research reports, company profiles and country profiles from over 650 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

Outdoor Advertising Market Report: 2009 Edition

Table of Contents

Abstract