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Personal travel assistants

Published by: Ovum Plc

Published: Mar. 12, 2009 - 11 Pages


Table of Contents


Executive summary
In a nutshell
Key messages
What is a personal travel assistant?
Functionality to help plan and execute journeys
Why are PTAs important?
A ‘royal road’
PTAs and the mobile industry
PTA deployments
Still room for development
Market drivers
Why PTAs are in demand
Market barriers
Catering to traveler decision making
Supply-side barriers
Limitations of the search paradigm
Realtime information is lacking
Limits to existing geographical information
Enduring problems with mobile devices
The future of personal travel assistants
Integration of mobile, PC and Web
List of Figures
Figure 1: Components of a PTA
Figure 2: The amAzeGPS

Abstract

Personal travel assistants will become increasingly important and 'sticky' applications for urban mobile users during the next few years, but much of the benefits will flow to Internet application providers rather than the mobile industry.

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