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Published by: Mintel International Group Ltd.
Published: Mar. 1, 2009
Table of Contents
- MARKET IN BRIEF
- The future
- Market size and performance
- The competitive landscape
- REPORT SCOPE
- TECHNICAL NOTES
- Market definitions
- E-commerce
- Mail order
- Direct selling
- Direct response
- Television shopping
- Market shares
- Company profiles
- Abbreviations
- Financial definitions
- Currencies
- Figure 1: Exchange rates, € to other European currencies, 2004-08
- Country codes
- Figure 2: Country codes
- VAT
- Figure 3: Europe: Standard VAT rates, 2008
- BROADER MARKET ENVIRONMENT
- Key points
- Population growth forecast to slow
- Figure 4: France: Population trends, 2004-09
- Figure 5: France: Population projections, by age group, 2005-45
- Implications for home shopping
- Economy
- Dodging the bullet
- Figure 6: France: Gross domestic product, 1997-2008
- Consumer confidence waning
- Figure 7: France: Consumer expenditure, 1996-2008
- Time for a revival?
- Figure 8: France: Consumer confidence, January 1998-January 2009
- Inflation up but not for long
- Figure 9: France: Consumer prices, 2002-08
- Implications for home shopping
- THE MARKET IN CONTEXT
- Key points
- E-commerce driving growth in the sector
- Figure 10: France: Estimated home shopping market, by major sub-sector, 2008
- Figure 11: France: Share of home shopping, by major sub-sector, 2008
- Mail order
- Figure 12: France: Mail order sector breakdown, 2003-08
- Direct selling
- Figure 13: France: Direct sales turnover of FEDSA members, 2003-08
- E-commerce
- Figure 14: France: Estimated e-commerce sales, 2003-08
- SECTOR SIZE AND FORECAST
- Key points
- Retail prospects
- Figure 15: France: Retail sales, 2004-13
- Figure 16: France: Mail order and other non-store specialists’ sales as proportion of all retail sales, 2004-13
- Recent trends in French home shopping
- RETAIL COMPETITOR ANALYSIS
- Key points
- Redcats, the leading player
- But dwarfed by Amazon’s growth
- Intense competition
- Growth potential
- Figure 17: France: Leading home shopping players, 2007/08
- Market shares
- Figure 18: France: Market shares of leading home shopping players, 2007
- ENTERPRISE DATA
- Figure 19: France: Enterprise numbers involved in the non-store sector, 2002-06
- AMAZON EUROPE
- Figure 20: Amazon Europe: Sales as share of non-store retailers in Europe, 2004-08
- Strategic evaluation
- History
- Financial performance
- Figure 21: Amazon Europe: Group financial performance, 2004-08
- Retail offering
- Market positioning
- Brands
- Product offer
- Figure 22: Amazon: B2B Services, 2009
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
- Figure 23: Amazon: Operational websites, 2009
- AVON
- Figure 24: Avon Europe: Sales as share of non-store retailers in Europe, 2004-08
- Figure 25: Avon Cosmetics Ltd: Sales as share of non-store retailers in UK, 2003-07
- Strategic evaluation
- History
- Financial performance
- Figure 26: Avon: Group financial performance, 2004-08
- Store portfolio
- Catalogues
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operations
- Advertising and marketing
- e-commerce
- BERTELSMANN DIRECTGROUP
- Figure 27: Bertelsmann DirectGroup: Sales as share of non-store retailers in Europe, 2003-07
- Figure 28: Bertelsmann DirectGroup: Sales as share of non-store retailers in Germany, 2003-07
- Strategic evaluation
- Focus on core markets
- The future of book clubs?
- History
- Financial performance
- Figure 29: Bertelsmann DirectGroup: Revenues by region, 2007
- Europe
- Germany
- US business hampers profitability
- Figure 30: Bertelsmann DirectGroup: Group financial performance, 2003-07
- Interim results 2008
- Store portfolio
- Figure 31: Bertelsmann DirectGroup: European store portfolio, February 2009
- Retail offering
- Market positioning
- Brands
- Figure 32: Bertelsmann DirectGroup: European brands portfolio, February 2009
- Product offer
- Pricing
- e-commerce and home shopping
- DAMARTEX
- Figure 33: Damartex: Sales as share of non-store retailers in Europe, 2003-07
- History
- Financial performance
- Figure 34: Damartex: Group financial performance, 2003/04-2007/08
- Store portfolio
- Figure 35: Damartex: Retail outlets, 2002, 2004, 2006 and 2008
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- e-commerce and home shopping
- Figure 36: Damart: Websites, 2009
- EBAY
- Strategic evaluation
- History
- Financial performance
- Group
- Figure 37: eBay Inc: Group financial performance, 2004-08
- Figure 38: eBay Inc: Net revenues by category, 2004-08
- Marketplaces
- Figure 39: eBay.com: Marketplaces performance indicators, 2004-08
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- OTTO GROUP
- Figure 40: Otto Group: Retail sales as share of non-store retailers in Europe, 2003-07
- Figure 41: Otto UK: Retail sales as share of UK non-store retailers, 2003-07
- Strategic evaluation
- History
- Financial performance
- Figure 42: Otto multichannel retail division: Financial performance, 2003/04-2007/08
- Store portfolio
- Catalogues
- Figure 43: Otto Europe: Multichannel retail operations, 2008
- Retail offering
- Market positioning
- Brands
- Product offer
- Advertising and marketing
- e-commerce
- REDCATS GROUP
- Figure 44: Redcats Europe: Sales as share of non-store retailers in Europe, 2004-08
- Figure 45: Redcats France: Sales as share of non-store retailers in France, 2004-08
- Figure 46: Redcats UK: Sales as share of non-store retailers in UK, 2004-08
- Strategic evaluation
- Tough times ahead
- History
- Financial performance
- Figure 47: Redcats: Group financial performance, 2004-08
- Store portfolio
- Catalogues
- Figure 48: Redcats: Main European catalogues/websites, 2008
- Retail offering
- Catalogue brands and market positioning
- Brands
- Product offer
- Figure 49: Redcats: Sales, by major product category, 2008
- Operational issues
- Marketing
- e-commerce
- Figure 50: Redcats Group: E-commerce sales, excl. VAT, 2003-08
- TUPPERWARE
- Strategic evaluation
- History
- Figure 51: Tupperware Group: Brands, 2009
- Financial performance
- Figure 52: Tupperware Group: Financial performance, 2003-08
- Figure 53: Tupperware Group: Sales, by segment, 2008
- Figure 54: Tupperware Group: European sales & profit as share of group sales & profit, 2003-08
- Europe
- Figure 55: Tupperware: Sales in Germany, 2003-07
- Figure 56: Tupperware: UK & Republic of Ireland, financial performance, 2002-06
- Store portfolio
- Figure 57: Tupperware: Sales force, by region, 2006-08
- Retail offering
- Market positioning
- Brands/product offer
- Operational issues
- Advertising and marketing
- APPENDIX: RESEARCH METHODOLOGY
AbstractThe changing dynamics of multichannels in Home Shopping
Mintel’s report “Home Shopping in Europe” in 2009 covers the 19 largest home shopping markets in Europe. We focus on the principal economies of Western Europe plus the Czech Republic, Hungary and Poland.
The reports for the UK, Germany, France, Spain, and Italy are available separately. All other countries are only available in the single copy 19-country version. But it is this report that gives the full overview of home shopping in Europe.
In this report we use data provided by the leading European trade associations EMOTA and FEDSA. The European Mail Order Trade Association (EMOTA) is the main representative body of the mail order industry in Europe. EMOTA comprises 18 national trade associations. The Federation of European Direct Selling Associations represents the direct selling associations in Europe. It consists of 27 country member associations and we are grateful to FEDSA for allowing us to quote its data.
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