Home Shopping - Europe : Market Research Report

Home Shopping - Europe

Published by: Mintel International Group Ltd.

Published: Mar. 1, 2009

Market in Brief: Market size and performance; E-commerce driving market growth; Leading retailers; The future
Report Scope: Technical notes; Market definitions; E-commerce; Mail order; Direct selling; Direct response; Television shopping; Market shares; Company profiles; Abbreviations; Financial definitions; Currencies; Country codes; VAT
European Summary: The European home shopping market size; Direct selling; FEDSA Data; E-commerce; E-commerce market size; E-commerce penetration by country; E-commerce penetration by product category; Mail order; TV Shopping; Non-store retailers sales and forecast; Retail competitor analysis; Leading retailers; Pureplayers - strongest performers; But mail order still has the biggest presence; TV shopping; Market shares; Sales performance; Winners; Losers; Signs of growth; The future; Traditional channels found a new (lower) base?; E-commerce - the growth market; Is multi-channel still the best model?; Profiting from the “long tail”; E-commerce going mobile
Europe - Background Data: Overview; The big five economies; Wealthiest and poorest markets; Fastest growing markets; Summary tables; Population; GDP; Consumer expenditure; Inflation; All retail sales
Austria: Market in brief; Sector size and forecast; The home shopping market; E-commerce; Mail order; Direct selling; Retail competitor analysis; Key points; Recent developments; Market share
Belgium: Market in brief; Sector size and forecast; The home shopping market; Mail order; Direct selling; E-commerce; Retail competitor analysis; Key points; Recent trends and developments; Domestic players crowded out; Looking online; Market share; Enterprise data
Czech Republic: Market in brief; Sector size and forecast; Home shopping to outperform all retail; The home shopping market; E-commerce; Direct selling; Retail competitor analysis; Key points; Recent trends and developments; Rapid consolidation; Enter private equity; Expanding to new areas; Market shares
Denmark: Market in brief; Sector size and forecast; Home shopping to outperform all retail; Home shopping ahead of all retail over 2004-08; The home shopping market; E-commerce; Retail competitor analysis; Key points; Recent trends and developments; Proshop grows through acquisitions; Saxo.com takes the lead in book e-tail; Wupti.com explodes onto the market; Organic deliveries stay strong; Store openings for clothing?; Book clubs losing ground; Market shares; Enterprise data
Finland: Market in brief; Sector size and forecast; Economy to contract in 2009; Home shopping retailers to underperform; Technical notes; Home shopping behind all retail; The home shopping market; Mail order and e-commerce; Mail order; Direct selling; Retail competitor analysis; Key points; Recent trends and developments; Market shares; Enterprise data
France: Market in brief; The future; Market size and performance; The competitive landscape; Broader market environment; Key points; Population growth forecast to slow; Implications for home shopping; Economy; Dodging the bullet; Consumer confidence waning; Time for a revival?; Inflation up but not for long; Implications for home shopping; The market in context; Key points; E-commerce driving growth in the sector; Mail order; Direct selling; E-commerce; Sector size and forecast; Key points; Retail prospects; Recent trends in French home shopping; Retail competitor analysis; Key points; Redcats the leading player; But dwarfed by Amazon’s growth; Intense competition; Growth potential; Market shares; Enterprise data
Germany: Market in brief; The future; Market size and performance; Leading players; Broader market environment; Key points; Population in decline; Recession hits Germany; Weak consumer spending; Inflation in free-fall; The market in context; Key points; Spending on home shopping; Mail order; E-commerce; Direct selling; Teleshopping; Sector size and forecast; Key points; Economic outlook; Consumer outlook; Retail sales forecasts; Retail competitor analysis; Key points; Otto is the market leader; Arcandor decreases reliance on Germany; Strong growth for Amazon; Neckermann under new ownership; Market shares
Greece: Market in brief; Sector size and forecast; The home shopping market; Mail order; E-commerce; Direct selling; Retail competitor analysis; Mainly foreign operators
Hungary: Market in brief; Sector size and forecast; Economic outlook; Retailers’ prospects; The home shopping market; Mail order; Direct sales; E-commerce; Retail competitor analysis; Key points; Recent trends and developments; Foreign interests; Emergence online; The leaders; Market shares; Enterprise data
Republic of Ireland: Market in brief; Sector size and forecast; Economic outlook; Retailers’ prospects; The home shopping market; Mail order; Direct sales; E-commerce; Retail competitor analysis; Key points; Recent trends and developments; Clubbing together; Survival of the fittest; Rise of the pureplays; Enterprise data
Italy: Market in brief; The future; Market size and performance; The competitive landscape; Broader market environment; Key points; Slow population growth; Economy slips into recession; Consumer confidence improvements brought to an end; Inflation back on the up; Unemployment decline halts?; Market in context; Key points; Direct sales continue to lead the way; Mail order; Direct sales; E-commerce; Sector size and forecast; Key points; Retailers’ prospects; Retail sales forecasts; Recent trends in Italian home shopping; Retail competitor analysis; Key points; Vorwerk leads the way; Food players making their mark; Foreign entrants; Market shares; Enterprise data
The Netherlands: Market in brief; Sector size and forecast; The home shopping market; E-commerce; Mail order; Direct selling; Retail competitor analysis; Key points; Wehkamp; Neckermann; Bol.com; Otto; ECI; Store-based retailers; Market shares; Enterprise data
Norway: Market in brief; Sector size and forecast; Economic outlook; Home shopping retailers growth to continue, but rate is slowing; The home shopping market; Market size; Mail order; E-commerce; Direct selling; Retail competitor analysis; Key points; Recent trends and developments; Market shares; Enterprise data
Poland: Market in brief; Sector size and forecast; The home shopping market; E-commerce; Direct selling; Mail order; Retail competitor analysis; Key points; Leading retailers; Market share
Portugal: Market in brief; Sector size and forecast; Economy to contract in 2009; Little growth in sight for non-store retailers; The home shopping market; Mail order; E-commerce; Internet usage and on-line shopping; Direct selling; Retail competitor analysis; Key points; Recent trends and developments; Market shares
Spain: Market in brief; The future; Market size and performance; Competitive landscape; Broader market environment; Key points; Gradual population growth; Growing population…; but ageing too…; Economy - the good times are over; Inflation moderating; Unemployment rising; Consumer confidence weakens rapidly; Internet penetration; Market in context; End of consumer boom; Non-store retailers bounce back; Slow inflation hampers key categories; The home shopping market; Key points; Spending on home shopping; E-commerce; Direct selling; Sector size and forecast; Key points; Economic outlook; Consumer outlook; Retail sales trends and forecasts; Home shopping prospects; Retail competitor analysis; Key points; Bertelsmann backs its Spanish operations; Foreign players dominate direct selling….; …and mail order; Store retailers; Pureplayers; Market shares
Sweden: Market in brief; Sector size and forecast; Economic outlook; Home shopping retailers’ growth to continue, but rate is slowing; The home shopping market; Market size; Mail order; E-commerce; Direct selling; Retail competitor analysis; Key points; Recent trends and developments; Market shares; Enterprise data
Switzerland: Market in brief; Sector size and forecast; Economic outlook; Retailers’ prospects; The home shopping market; Mail order; E-commerce; Direct selling; Retail competitor analysis; Key points; Recent trends and developments; Market shares
United Kingdom: Issues in the Market; Main themes; Market definitions; E-commerce; Mail order; Direct selling; Direct response; Television shopping; Market shares; Company profiles; Abbreviations; Explanations; Future opportunities; Digital have-nots pave the way for new opportunities; Market in brief; Future; Market size and performance; The competitive landscape; The consumer landscape; Internal market environment; Key points; Multichannel - the holy grail?; The online experience; The challenge from store retailers; Internet penetration continues to rise; But broadband drives e-commerce; And has further to go; Where and how consumers access the internet; Where they access; How they access; Broader market environment; Key points; Mixed impact of changing demographics; The economy; Consumer concerns; Consumer confidence; Who’s innovating?; Helping constrained shoppers; Empowering customers; New services; Social shopping sites; The home shopping market; Key points; Market size; ‘Mail order’ sector; Home shopping market; Market trends; Key product markets performed well in the boom; All change in 2008; Consumer prices; Strengths and weaknesses; Retail competitor analysis; Key points; Expanding…; …and contracting; Direct sellers and direct response struggle too; Small is beautiful; Explanations; Market shares and evaluation; Retail advertising and promotion; Key points; Direct response features prominently; Mail order houses cut back too; E-commerce operators buck the trend; The consumer - where they shop; Key points; Which channels they use; Who buys where; Opportunities for grocers; Big book revival in another form?; A changing marketplace; The consumer - what products they buy; Key points; What people buy; Who buys what; Internet pulling in new home buyers of fashion; What women want; The middle-aged enjoy their leisure time; And pensioners favour apparel; Socio-economic preferences; Product winners and losers; Product repertoire; Growing repertoire; Family lifestage and 35-44s have the widest repertoire; Women’s clothing opens the door; The consumer - what they think of shopping from home; Key points; Attitudes to home shopping; Who thinks what; Online is cheaper - really?; Pureplayers - a promising future; The ABs - extra discerning; Consumer typologies; Key points; Group 1: Strongly Pro (20%); Group 2: Pro (28%); Group 3: Neutral (23%); Group 4: Negative (18%); Group 4: Strongly Negative (11%); Most positive buy the most type of products; Brand elements; Brand map; Amazon; What the brand is trying to achieve; What the consumer thinks; Avon; What the brand is trying to achieve; What the consumer thinks; Littlewoods Direct; What the brand is trying to achieve; What the consumer thinks; eBay; What the consumer thinks; Brand qualities of home shopping brands; Amazon dominates, eBay most fun and Next most stylish; Experience of home shopping brands; Amazon and eBay have great relevance; Brand intentions for home shopping brands; Amazon has best customer retention, several brands have decent consideration; Brand momentum for home shopping brands; Amazon is gaining ground the most, Next standing still; Brand satisfaction for home shopping brands; Amazon shows most excellent satisfaction; Brand commitment to home shopping brands; Strong recommendation but brand loyalty is lacking; Round up; Appendix - Broader Market Environment; Appendix - where they shop; Appendix - what products they buy; Appendix - what they think of shopping from home; Appendix - consumer typologies
Alticor (Amway): Strategic evaluation; History; Financial performance; Retail offering; Market positioning; Brands; Product offer; Operational issues; Advertising and marketing; e-commerce and home shopping
Amazon Europe: Figure 258: Amazon Europe: Sales as share of non-store retailers in Europe, 2004-08; Strategic evaluation; History; Financial performance; Retail offering; Market positioning; Brands; Product offer; Pricing; Operational issues; Advertising and marketing; e-commerce and home shopping
Ann Summers: History; Financial performance; Store portfolio; Retail offering; Market positioning; Product offer; Pricing; Advertising and marketing; e-commerce and home shopping
Anttila: History; Financial performance; Store portfolio/channels; Retail offering; Market positioning; Brands; Product offer; Pricing
Arctecho: History; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; Pricing; Operational issues; Advertising and marketing; e-commerce and home shopping
Avon: Strategic evaluation; History; Financial performance; Stores; Catalogues; Retail offering; Market positioning; Brands; Product offer; Pricing; Operations; Advertising and marketing; e-commerce
Bertelsmann DirectGroup: Strategic evaluation; Focus on core markets; The future of book clubs?; History; Financial performance; Europe; Germany; US business hampers profitability; Interim results 2008; Store portfolio; Retail offering; Market positioning; Brands; Product offer; Pricing; e-commerce and home shopping
Brigitte Geschenke (SSI Schaefer Shop): History; Financial performance; Retail offering; Market positioning; Brands; Product offer; Pricing; Advertising and marketing; e-commerce and home shopping
Bruno Bader: Strategic evaluation; History; Financial performance; Store portfolio; Retail offering; Market positioning; Product offer; Pricing; e-commerce and home shopping
Cdon.com: History; Financial performance; Retail offering; Pricing; Product offer; Operational issues
Conrad: History; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; Pricing; Operational issues; e-commerce and home shopping
Cotton Traders: History; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; Pricing; Operational issues; Advertising and marketing; e-commerce and home shopping
Damartex: History; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; Pricing; Operational issues; e-commerce and home shopping
Direct Wines: History; Financial performance; Store portfolio; Retail offering; Market positioning; Product offer; Pricing; e-commerce and home shopping
eBay: Strategic evaluation; History; Financial performance; Group; Marketplaces; Retail offering; Market positioning; Brands; Product offer; Pricing; Operational issues; Advertising and marketing
Findel: History; Financial performance; Store portfolio; Retail offering; Market positioning; Product offer; Advertising and marketing; e-commerce and home shopping
Grupo Planeta: History; Financial performance; Retail offering and channels
H&m: Strategic evaluation; Online expands reach; Integration needed; History; Financial performance; Retail offering; Market positioning; Brands; Product offer; Operational issues; Catalogues as a marketing tool?; Website shows some innovation; Advertising and marketing; E-commerce
Hobby Hall: History; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; Pricing; Operational issues; Advertising and marketing; e-commerce
Internet Mall (Netretail Holding B.V.): History; Financial performance; Stores; Retail offering; Market positioning; Brands; Product offer; Pricing; Operational issues
JP Boden: History; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; Pricing; Advertising and marketing; e-commerce and home shopping
Klingel: Strategic evaluation; History; Financial performance; Store portfolio; Retail offering; Market positioning; Product offer; Brands; Pricing; e-commerce and home shopping
Komplett: Recent history; Financial performance; Retail offering; Market positioning; Product offer; Operational issues; Advertising and marketing
Lands' End Direct Merchants UK: History; Financial performance; Store portfolio; Retail offering; Market positioning; Product offer; Pricing; Advertising and marketing; e-commerce
N Brown: History; Financial performance; Retail offering; Market positioning; Brands; Product offer; Pricing; Advertising and marketing; e-commerce and home shopping
NetonNet: History; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; Pricing; Operational issues; Advertising and marketing
Next Directory: Strategic evaluation; History; Financial performance; Store portfolio; Catalogues; Retail offering; Market positioning; Brands; Product offer; Pricing; Advertising and marketing; e-commerce
Otto Group: Strategic evaluation; History; Financial performance; Store portfolio; Catalogues; Retail offering; Market positioning; Brands; Product offer; Advertising and marketing; e-commerce
Park Group: History; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; e-commerce and home shopping
Primondo (Arcandor): Strategic evaluation; Recent history; Financial performance; Store portfolio; Retail offering; Market positioning and brands; Product offer; e-commerce and home shopping
QVC: Strategic evaluation; History; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; Pricing; Advertising and marketing; E-commerce
Redcats Group: Strategic evaluation; Tough times ahead; History; Financial performance; Store portfolio; Catalogues; Retail offering; Catalogue brands and market positioning; Brands; Product offer; Operational issues; Marketing; e-commerce
Shop Direct Group: Strategic evaluation; History; Financial performance; Underlying profits gather pace too; Store portfolio; Catalogues; Retail offering; Market positioning; Brands; Product offer; Pricing; Advertising and marketing; e-commerce
Spar Kj�p: History; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; Pricing; Operational issues; e-commerce and home shopping
Telemarketing: History; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; Operational issues; e-commerce and home shopping
Tupperware: Strategic evaluation; History; Financial performance; Europe; Store portfolio; Retail offering; Market positioning; Brands/product offer; Operational issues; Advertising and marketing
Vorwerk: Strategic evaluation; History; Financial performance; Direct sales; Retail offering; Market positioning; Brands; Operational issues; e-commerce and home shopping

Abstract

The changing dynamics of multichannels in Home Shopping

Mintel’s report “Home Shopping in Europe” in 2009 covers the 19 largest home shopping markets in Europe. We focus on the principal economies of Western Europe plus the Czech Republic, Hungary and Poland.

The reports for the UK, Germany, France, Spain, and Italy are available separately. All other countries are only available in the single copy 19-country version. But it is this report that gives the full overview of home shopping in Europe.

In this report we use data provided by the leading European trade associations EMOTA and FEDSA. The European Mail Order Trade Association (EMOTA) is the main representative body of the mail order industry in Europe. EMOTA comprises 18 national trade associations. The Federation of European Direct Selling Associations represents the direct selling associations in Europe. It consists of 27 country member associations and we are grateful to FEDSA for allowing us to quote its data.

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Home Shopping - Europe

Table of Contents

Abstract