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Published by: Mintel International Group Ltd.
Published: Mar. 1, 2009
Table of Contents
- SCOPE AND THEMES
- What you need to know
- Definition
- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- EXECUTIVE SUMMARY
- Snapshot of the market
- Cutting back because of the recession
- Insights and opportunities
- A look at successful companies
- Attitudes towards going to the movies
- Attitudes towards renting movies
- Attitudes towards electronic entertainment
- Attitudes towards cooking
- Attitudes towards other types of entertainment
- Restaurants take the hardest hit
- Race, ethnicity, and attitudes towards entertainment
- MARKET SIZE AND FORECAST
- Key points
- Figure 1: Total U.S. sales and forecast of family entertainment, at current prices, 2003-13
- Figure 2: Total U.S. sales and forecast of family entertainment at inflation adjusted prices, 2003-08
- SEGMENT PERFORMANCE—TELEVISION SUBSCRIPTION SERVICES
- Key points
- Add-on services drive sales
- It’s all about the bundle
- Figure 3: Total U.S. sales of satellite and cable pay-TV services, at current prices, 2002-12
- SEGMENT PERFORMANCE—INTERNET SERVICE PROVIDERS
- Key points
- Falling prices, customer churn, and a maturing market slow growth
- The lure of speed promises modest growth
- Figure 4: Sales of all internet services, at current prices, 2003-12
- SEGMENT PERFORMANCE—MOVIE THEATERS
- Key points
- Steady after a fall
- Challenges from all sides, but don’t count Hollywood out
- Figure 5: Total domestic revenues of movie theater operators, 2002-12
- SEGMENT PERFORMANCE—LIVE ENTERTAINMENT
- Key points
- Pumpin’ up the volume
- But how long can the beat go on?
- Figure 6: Gross concert revenues in North America, at current and inflation-adjusted prices, 2003-12
- SEGMENT PERFORMANCE—ONLINE VIDEO
- Key points
- Online is in Clear picture first, then a rosy future
- Figure 7: U.S. sales and forecast of online video, at current prices, 2005-11
- COMPETITIVE CONTEXT
- MARKET DRIVERS
- Key points
- 25-34 year olds: A bright spot
- Figure 8: Changes in family entertainment budget, by age, December, 2008
- Frugality: The new virtue
- A return to the simple life
- Figure 9: Top five favorite leisure activities, 2008
- Figure 10: Biggest changes in favorite leisure activities, 2007-08
- A decline in leisure time
- Figure 11: Hours available for leisure per week, 1973-2008
- Figure 12: Households by type, 1995-2005
- BRAND QUALITIES
- McDonald’s reinvents itself
- No bloom off Apple
- Amazon attracts deal seekers
- INNOVATION AND INNOVATORS
- Innovation now showing at Netflix
- Viacom and SpongeBob aren’t kidding around
- Panera Bread cooking up profits
- Other thriving companies
- ADVERTISING AND PROMOTION
- OVERVIEW
- Figure 13: Ad spends by leaders, 2006-07
- Value is the new value
- Web marketing efforts
- McDonald’s
- Netflix
- Burger King
- Viacom
- Analysis of commercials
- Figure 14: McDonald’s television ad, 2009
- Figure 15: Netflix television ad, 2009
- Figure 16: Burger King television ad, 2009
- Figure 17: Time Warner Cable television ad, 2009
- CHANGES IN SPENDING HABITS
- Key points
- It’s all about the recession
- Figure 18: Reasons for lower family entertainment budget, by age, December 2008
- Less than $25K and trading down
- Figure 19: Reasons for lower family entertainment budget, by income, December 2008
- Restaurants get hit the hardest
- Figure 20: Reducing entertainment costs, by age, December 2008
- HOW MUCH RESPONDENTS SPEND
- Key points
- Half spend less than a $100; half spend more
- Figure 21: Family entertainment budget, by age, December 2008
- The affluent spend more
- Figure 22: Family entertainment budget, by income, December 2008
- 25-34 year olds hold promise
- Figure 23: Changes in family entertainment budget, by age, December, 2008
- GENERAL ATTITUDES TOWARDS FAMILY ENTERTAINMENT
- Key points
- Educational entertainment drives sales
- Figure 24: Attitudes toward family entertainment, by age, December 2008
- Earning less and worried
- Figure 25: Attitudes toward family entertainment, by income, December 2008
- ATTITUDES TOWARDS MOVIES
- Key points
- 18-34 year olds are a bright spot
- Figure 26: Going to the movies, by age, December 2008
- Income plays little role
- Figure 27: Going to the movies, by income, December 2008
- ATTITUDES TOWARDS MOVIE RENTALS
- Key points
- 25-34 year olds watching more movies at home
- Figure 28: Watching movies at home, by age, December 2008
- Blockbuster for 24-35 year olds
- Figure 29: Watching movies at home, by age, December 2008
- Premium services are for the affluent
- Figure 30: Watching movies at home, by income, December 2008
- ATTITUDES TOWARDS ELECTRONIC ENTERTAINMENT
- Key points
- 55-64 year olds watching lots of television
- Figure 31: Watching tv, by age, December 2008
- 18-34 year olds listening to more music
- Figure 32: Listening to music at home, by age, December 2008
- 25-34 year olds turning to the internet
- Figure 33: Playing on the internet, by age, December 2008
- Less affluent turning to the internet
- Figure 34: Playing on the internet, by income, December 2008
- ATTITUDES TOWARDS RESTAURANTS
- Key points
- Eating out less
- Figure 35: Eating out, by income, December 2008
- 25-34 year olds ordering takeout more often
- Figure 36: Ordering takeout, by age, December, 2008
- Affluent households split on takeout
- Figure 37: Ordering takeout, by income, December 2008
- ATTITUDES TOWARDS COOKING
- Key points
- 18-34 year olds cooking more often
- Figure 38: Cooking dinner, by age, December 2008
- The joy of cooking and 25-44 year olds
- Figure 39: Cooking for fun, by age, April 2007-June 2008
- ATTITUDES TOWARDS OTHER TYPES OF ENTERTAINMENT
- Key points
- 18-34 year olds going to live performances
- Figure 40: Going to live performances, by age, December 2008
- 25-34 year olds still going to amusement parks
- Figure 41: Going to amusement parks, by age, December 2008
- 25-34 year olds exercising more
- Figure 42: Engaging in sports and exercise, by age, December 2008
- 25-34 year olds going to the zoo more often
- Figure 43: Visiting museums, zoos or aquariums, by age, December 2008
- 18-24 year olds spending more time reading
- Figure 44: Reading, by age, December 2008
- 18-24 year olds playing more card and board games
- Figure 45: Leisure acti vities at home, by age, April 2007-June 2008
- RACE AND ETHNICITY
- Key points
- Hispanics want educational entertainment
- Figure 46: Attitudes toward family entertainment, by race and Hispanic origin, December 2008
- Some Asians spending more
- Figure 47: Changes in family entertainment budget, by race and Hispanic origin, December 2008
- Asians and Hispanics love movie services
- Figure 48: Watching movies at home, by race and Hispanic origin, December 2008
- Hispanics not reading, playing card games, etc.
- Figure 49: Leisure activities at home, by race and Hispanic origin, April 2007-June 2008
- Asians going to live performances more often
- Figure 50: Going to live performances, by race and Hispanic origin, December 2008
- APPENDIX - OTHER USEFUL CONSUMER TABLES
- Lower-middle class cuts entertainment budget
- Figure 51: Changes in family entertainment budget, by income, December 2008
- With money and having friends over
- Figure 52: Inviting guests to home, by income, December 2008
- Blacks having guests over less frequently
- Figure 53: Inviting guests to home, by race and Hispanic origin, December 2008
- Little income and listening to music
- Figure 54: Listening to music at home, by income, December 2008
- Asians watching more movies at home
- Figure 55: Watching movies at home, by race and Hispanic origin, December 2008
- Affluent still going to live sporting events
- Figure 56: Attending live sporting events, by income, December 2008
- APPENDIX - TRADE ASSOCIATIONS
AbstractWhile many demographics are cutting back on family entertainment, one group has held and increased spending: 25-34 year olds. Mintel’s exclusive research finds that 22% of respondents age 25-34 have increased their entertainment spending, and another 40% are spending the same amount as they did a year ago. Many 25-34s have young children, and they are unwilling to deprive them of family entertainment.
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