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Published by: Mintel International Group Ltd.
Published: Mar. 1, 2009
Table of Contents
- SCOPE AND THEMES
- What you need to know
- Definition
- Data sources
- Consumer survey data
- Advertising creative
- Abbreviations and terms
- Abbreviations
- Terms
- EXECUTIVE SUMMARY
- How many kids are overweight or obese?
- The extent of parental concern
- Energy in—energy out: kids’ eating and exercising habits
- Not enough “energy out”
- What food companies are doing to help parents and kids
- Parents’ concerns about kids and teens
- Parents ask for help
- Critical self-assessment: how parents think they are doing
- An insider perspective: parents of overweight/obese kids
- OBESITY STATISTICS
- Key points
- How many kids?
- Figure 1: Population, by children’s age, 2003-13
- How many obese kids?
- Figure 2: Prevalence of overweight among children and adolescents aged 2-19, for selected years 1976-80 through 2003-06
- Race/Hispanic origin and gender play a role in obesity
- Figure 3: Prevalence of overweight among adolescents ages 12-19 years, by race/Hispanic origin, 1988-94 and 2003-06
- CONTEXTUALIZING CHILDHOOD OBESITY
- Key points
- Other health problems are more prevalent
- Figure 4: Children’s health status, by child/ren’s age, December 2008
- Diagnosis rates may be low but concern is high
- Figure 5: Concern for child/ren developing health issues, by child/ren’s age, December 2008
- The age of the child and the extent of parental concern
- Figure 6: Concern about childhood obesity for own child, by age of child, December 2008
- KIDS’ EATING HABITS
- Key points
- What kids eat
- Food at home: Meals and snacks
- Figure 7: Frequency of eating dinner as a family, by child/ren’s age, December 2008
- Preparing meals at home
- Figure 8: Children and teens who prepare their own meals at home, by age, July 2008
- Snacking: too much of a good thing is still too much
- Figure 9: Foods kids eat as snacks, December 2007
- Food away from home: a look at restaurants and schools
- The role of the restaurant
- Figure 10: Frequency of eating at a restaurant, by gender and age, July 2008
- School meals
- Figure 11: Ways of making or getting school lunch, by gender, July 2008
- A push for more healthful eating—vending machines
- Figure 12: Snacks sold in vending machines at school, 2003-07
- INNOVATION AND INNOVATORS: HOW THE FOOD INDUSTRY IS TRYING TO HELP
- Key points
- Improving the quality of food for kids—getting rid of HFCS
- Emphasizing healthy foods: “stealth” fruits and vegetables
- Increasing fruit and vegetable consumption
- Using character merchandising on healthful products
- ADVERTISING IN AN ERA OF CHILDHOOD OBESITY
- Key points
- Cutting back on advertising
- Parents of obese or overweight children seek information from various media
- Figure 13: Assessment of sources of health information for children—all parents vs. parents of obese/overweight child/ren, December 2008
- Magazine advertising
- Television advertising
- McDonald’s Happy Meal: focus on health and fitness
- Figure 14: McDonald’s Happy Meal—health, 2007
- Figure 15: McDonald’s Happy Meal—fitness, 2007
- Burger King revamps Kids’ Meals
- Figure 16: Burger King Kids’ Meal—cartoon, 2008
- Figure 17: Burger King Kids’ Meal—prizes, 2008
- THE SEDENTARY LIFESTYLES OF KIDS AND TEENS
- Key points
- Kids and teens have become sedentary creatures
- Screens replace physical activity for teens and kids
- Figure 18: Weekly usage of computer for school work, gaming, email, and other activities among teens,2001-07
- Figure 19: Mean number of hours spent playing video games in last seven days, April 2007-May 2008
- Television is also a culprit
- Figure 20: Daily viewership of television and related screen media, by age, 2005
- Figure 21: Screen usage by children aged 6 and under, 2005
- KIDS’ EXERCISING HABITS
- Key points
- How much exercise do kids get?
- Figure 22: Average amount of activity per week, by child/ren’s age, December 2008
- What kids are doing for exercise
- Figure 23: Sports and physical activities, by frequency of participation—children aged 6-11, Fall 2007
- PARENTS ARE CONCERNED ABOUT THEIR KIDS’ EATING AND EXERCISING HABITS
- Key points
- Teach your children
- Figure 24: Parents’ opinions about children’s health issues, by race/Hispanic origin, December 2008
- Figure 25: Parents’ opinions about children’s health issues, by HH income, December 2008
- Figure 26: Parents’ opinions about children’s health issues, by child/ren’s age, December 2008
- Children teach themselves
- Figure 27: Opinions about children’s eating and exercise habits, by race/Hispanic origin, December 2008
- Figure 28: Parents’ opinions about their children’s eating and exercise habits, by child/ren’s age, December 2008
- ATTITUDES AND OPINIONS ABOUT CHILDHOOD OBESITY
- Key points
- Parents’ attitudes towards obesity-related issues
- Figure 29: Parents’ opinions about obesity-related issues, by HH income, December 2008
- Whose fault is it?
- Figure 30: Responsibility for kids’ overweight/obese condition, by race/Hispanic origin, December 2008
- Figure 31: Responsibility for kids’ overweight/obese condition, by child/ren’s age, December 2008
- WHAT COULD HELP?
- Key points
- Help get my kids moving around!
- Figure 32: Interest in programs or equipment to encourage more healthful eating or exercise, by race/Hispanic origin, December 2008
- Figure 33: Interest in programs or equipment to encourage more healthful eating or exercise, by child/ren’s age,December 2008
- Doing things together may prompt better habits
- Figure 34: “Together” activities, by child/ren’s age, December 2008
- PARENTAL SCORECARD
- Key points
- Parents list the factors they consider important in maintaining their kids’ health
- Figure 35: Importance of promoting a healthful lifestyle for children, December 2008
- And rate their success at providing them
- Figure 36: Comparing importance and success of promoting healthy lifestyles for children, December 2008
- Figure 37: Parents’ success at helping their children live a healthful lifestyle, by HH income, December 2008
- Figure 38: Parents’ success at helping their children live a healthful lifestyle, by child/ren’s age,December 2008
- ON THE FRONT LINES: THE OPINIONS OF PARENTS WITH OBESE/OVERWEIGHT KIDS
- Key points
- Parents of overweight/obese kids are frustrated
- Figure 39: Opinions about children’s health issues—all parents vs. parents of obese/overweight child/ren,December 2008
- Obese/overweight kids may need more help in making decisions
- Figure 40: Opinions about their children’s eating and exercise habits—all parents vs. parents of obese/overweight child/ren, December 2008
- Opinions of parents with overweight/obese kids
- Figure 41: Opinions about obesity-related issues—all parents vs. parents of obese/overweight child/ren,December 2008
- The blame game
- Figure 42: Responsibility for kids’ overweight/obese condition—all parents vs. parents of obese/overweight child/ren, December 2008
- Seeking solutions
- Figure 43: Interest in programs or equipment to encourage more healthful eating or exercise—all parents vs. parents of obese/overweight child/ren, December 2008
- “Together” activities could help families with obese children—or not
- Figure 44: “Together” activities—all parents vs. parents of obese/overweight child/ren, December 2008
- A different parental scorecard
- Figure 45: Comparing importance of promoting a healthful lifestyle for children and success at helping their children live a healthful lifestyle—all parents vs. parents of obese/overweight child/ren, December 2008
- APPENDIX: OTHER USEFUL CONSUMER TABLES
- Figure 46: Parents’ opinions about children’s health issues, by age, December 2008
- Figure 47: Parents’ opinions about their children’s eating and exercise habits, by age, December 2008
- Figure 48: Parents’ opinions about their children’s eating and exercise habits, by HH income, December 2008
- Figure 49: Parents’ opinions about obesity-related issues, by age, December 2008
- Figure 50: Responsibility for kids’ overweight/obese condition, by age, December 2008
- Figure 51: Responsibility for kids’ overweight/obese condition, by HH income, December 2008
- Figure 52: Interest in programs or equipment to encourage more healthful eating or exercise, by HH income,December 2008
- APPENDIX: TRADE ASSOCIATIONS
AbstractA new generation in jeopardy
The current economic situation has the potential to sabotage the “best-laid plans” of parents who have been trying to ensure that their kids eat well. In a March 6, 2009 column in USA Weekend, Tedd Mitchell, MD, exhorted parents not to risk their children’s health to “save a few dollars.” The column, entitled “Beware of ‘Recession Obesity,’” focuses on the far-reaching impact of a slowing economy on children’s health.
Recession-related obesity can be traced to higher stress levels because of the economy, changes in family behavior (eg the decision to forego a family vacation), and changes in family eating patterns, including a higher consumption level of inexpensive, fast food. Dr. Mitchell asserts “when fast food becomes a family’s habit, parents and children shift to higher-calorie, less nutritious meals and a battle is lost in the weight war.”
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