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MediaAnalyst Music Industry Report (Global) February 2009

Published by: MediaAnalyst, Ltd.

Published: Feb. 1, 2009 - 46 Pages


Table of Contents


Recorded Music

Introduction

Demand

Piracy

The power of buyers

Front and back catalogue

Pricing and price sensitivity

Online distribution

Music access business models

The threat of substitute products

Supply

The threat of new entrants

Rivalry among existing competitors

Price competition

Competitive advantage and the role of the record company

A&R

Marketing

The power of suppliers

Recording contracts

Length of copyright

360° contracts

Charts

Chart 1 Global music sales

Chart 2 Major music markets

Chart 3 Digital music revenues

Chart 4 Recorded music front and back catalogue

Chart 5 Recorded music market shares

Chart 6 Recorded music advertising and marketing

Music Publishing

Introduction

Demand

Mechanical royalties

Performance royalties

Synchronisation royalties

Online

The power of buyers

Online

Synchronisation rights

The threat of substitute products

Supply

The threat of new entrants

Rivalry among existing competitors

The power of suppliers

Unresolved splits

Publishing deals

Chart

Chart 7 Music publishing market shares

Abstract

This report has been fully revised and covers a host of issues present in the music industry. Why does iTunes dominate online distribution in so many territories, what other online music models are emerging and can they restore some pricing power, how do music majors compete in today's recorded music business, is the long tail a myth, how are recording contracts changing and what influence has the European Commission had on the music publishing industry and collecting societies?

These and many other issues are covered in a comprehensive analysis of the industry dynamics for the global music business. It is divided into two parts: recorded music and music publishing. Like all MediaAnalyst reports it uses proven economic frameworks to provide a balanced and objective assessment of the issues facing the music industry. Questions answered in this report include:

Recorded Music

Demand factors

What is the size of the market? Where is income derived from? How is the market segmented? How are demand factors challenging record companies’ business models? How is the distribution of music changing and what does this mean for recorded music companies? What is the risk of substitute products?

Supply factors

Who are the main players? How are players reacting to the changing demand factors? How is the revenue model changing? Which core competencies are music companies focusing on? What types of record deal are available to artists and how is supplier power changing?

Music Publishing

Demand factors

How is the market segmented? How are online royalties treated? How are changing demand factors affecting the growth of each segment? How are royalties calculated? How are changes in the wider media industry influencing demand?

Supply factors

What is the threat of new entrants? How is the industry organised and who are the major players? What types of publishing deal are available and how are revenues divided between the songwriter and the publisher? How does a songwriter’s bargaining power affect the publishing company?

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