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Alticor Inc - SWOT AnalysisPublished by: Datamonitor Published: Oct. 27, 2008 - 22 Pages Table of Contents
AbstractDatamonitor's Alticor - SWOT Analysis company profile is the essential source for top-level company data and information. Alticor - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.Alticor is the parent company of Amway Corporation (involved in direct marketing), Quixtar (online sales business), Access Business Group (engaged in manufacturing and logistics services), and Alticor Corporate Enterprises (a holding company for Alticor’s non-direct selling companies). Through these affiliates, Alticor offers consumer products, business opportunities, product development, and manufacturing and logistic services in more than 80 countries. Alticor is privately held by the Van Andel and DeVos families. It is headquartered in Ada, Michigan and employs about 13,000 people. The company recorded revenues of $7,100 million during the financial year (FY) ended December 2007, an increase of 12% over 2006. This increase was mainly due to growth in Europe, Southeast Asia and Latin America; the increase was also due to a comeback in China following the establishment of direct selling regulations. Scope of the Report
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