Global TV Advertising Forecasts (2nd edition)

Published by: Informa Media and Telecom

Published: Mar. 1, 2009 - 84 Pages

Table of Contents

S U M M A R Y

Global TV Advertising Forecast Summary

Forecasts

Global net TV advertising forecasts (US$ million)

Global net TV advertising forecasts per TV household (US$)

Global net FTA TV advertising forecasts (US$ million)

Global net multichannel TV advertising as a % of net total TV advertising

Global net multichannel TV advertising forecasts (US$ million)

Global net multichannel TV advertising forecasts per multichannel TV household (US$)

F O R E C A S T S

Global net TV advertising forecasts

TV households (000)

Net total TV advertising summary (US$ million)

Net total TV advertising per TV household (US$)

Multichannel TV households (000)

Multichannel TV penetration (%)

Net multichannel TV advertising summary (US$ mil.)

Net multichannel TV advertising as a % of total TV advertising

Multichannel TV advertising per multichannel TV household (US$)

C O U N T R Y F O R E C A S T S

Argentina TV advertising forecasts

Australia TV advertising forecasts

Austria TV advertising forecasts

Belgium TV advertising forecasts

Brazil TV advertising forecasts

Bulgaria TV advertising forecasts

Canada TV advertising forecasts

Chile TV advertising forecasts

China TV advertising forecasts

Colombia TV advertising forecasts

Croatia TV advertising forecasts

Czech Republic TV advertising forecasts

Denmark TV advertising forecasts

Finland TV advertising forecasts

France TV advertising forecasts

Germany TV advertising forecasts

Greece TV advertising forecasts

Hong Kong TV advertising forecasts

Hungary TV advertising forecasts

India TV advertising forecasts

Indonesia TV advertising forecasts

Ireland TV advertising forecasts

Israel TV advertising forecasts

Italy TV advertising forecasts

Japan TV advertising forecasts

Korea TV advertising forecasts

Malaysia TV advertising forecasts

Mexico TV advertising forecasts

Netherlands TV advertising forecasts

New Zealand TV advertising forecasts

Norway TV advertising forecasts

Philippines TV advertising forecasts

Poland TV advertising forecasts

Portugal TV advertising forecasts

Puerto Rico TV advertising forecasts

Romania TV advertising forecasts

Russia TV advertising forecasts

Serbia TV advertising forecasts

Singapore TV advertising forecasts

Slovakia TV advertising forecasts

Slovenia TV advertising forecasts

South Africa TV advertising forecasts

Spain TV advertising forecasts

Sweden TV advertising forecasts

Switzerland TV advertising forecasts

Taiwan TV advertising forecasts

Thailand TV advertising forecasts

Turkey TV advertising forecasts

Ukraine TV advertising forecasts

United Kingdom TV advertising forecasts

USA TV advertising forecasts

Venezuela TV advertising forecasts

Vietnam TV advertising forecasts

Abstract

• Track trends and pinpoint opportunities with reliable forecasts for this sector
• Find out how Digital TV advertising is impacting traditional broadcast advertising spend
• Study revenue distributions between terrestrial TV and pay TV
• Discover what effect new strategies employed by established players are having
• Learn how the advertising market is varying from one country to the next
• The wealth of experience gained from our team of expert analysts ensures that Global TV Advertising Forecasts is the ultimate management report providing in-depth intelligence on this rapidly changing sector.

• Global TV advertising
• TV households
• Net total TV advertising
• Net total TV advertising per TV household
• Pay TV households
• Pay TV penetration
• Net pay TV advertising summary
• Net pay TV advertising as a % of total advertising
• Pay TV advertising per pay TV household

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