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Australia - Digital Economy - E-Commerce and Advertising

Published by: Paul Budde Communication Pty Ltd

Published: Mar. 20, 2009 - 136 Pages


Table of Contents


1. THE DIGITAL ECONOMY

1.1 The digital economy

1.1.1 Key parameters

1.1.2 The rise and rise of the digital economy

1.1.3 Web 2.0 revived the digital economy

1.1.4 Digital economy - key developments

1.1.5 Net neutrality - an important element in the digital economy

1.2 Industries vying for the digital economy

1.2.1 Financial service providers

1.2.1.1 E-cash service providers

1.2.2 Content providers

1.2.2.1 Broadcasters

1.2.2.2 Film producers

1.2.3 Incumbent telcos

1.2.3.1 Media no market for telcos

1.2.3.2 Second-tier telcos

1.2.4 The mobile operators

1.2.4.1 Mobile media

1.2.5 Internet service providers

1.2.6 Media industry

2. E-COMMERCE

2.1 Statistics and forecasts

2.2 Looking ahead: the potential of China

2.3 The key drivers of growth

2.4 Market statistics and surveys

2.4.1 Internet retailing lags in Australia

2.4.2 Sensis e-Business Report -

2.4.2.1 Introduction

2.4.2.2 Mobile email

2.4.2.3 Websites

2.4.2.4 Use of the Internet for procurement

2.4.2.5 Use of the Internet to sell

2.4.3 Australia ranked fourth in EIU global e-readiness rankings

2.4.4 Commonwealth Bank 2007 E-Money survey

2.5 eBay

2.6 OZtion - online auction service

2.7 Micro-payment developments

2.7.1 Premium Rate Service (PMS)

2.7.2 National Australia Bank SMS services

3. E-PAYMENTS & E-BANKING

3.1 Market overview

3.2 Case study: PayPal

3.2.1 The P2P model: the success of PayPal

3.3 Internet banking (e-banking)

3.4 E-payment - analysis

3.4.1 Twenty five years in the making

3.4.2 Consumer resistance towards credit cards

3.4.3 Will EFTPOS survive in the online world?

3.4.4 Banks will have to come to the party

3.4.5 Bill Express goes into liquidation

3.5 URL billing (off-deck billing)

3.6 SMS person-to-person payment service

3.7 Money transfers through calling cards and mobile phones

3.8 Gift Cards

3.9 Card payments via BlackBerry

3.10 Industry (self) regulation

3.11 Near-Field Communications

3.11.1 NAB - Visa trial

3.11.2 MasterCard trial

3.11.3 Closed systems

3.12 The e-tag payment infrastructure

3.12.1 Forget about mobile payment - long live the e-tag

3.12.2 The Transurban and Telstra alliance

3.13 Prepaid electronic payment services market

3.13.1 Introduction

3.13.2 Developments in

3.13.3 Market forecasts

3.13.3.1 Mobile prepaid

3.13.3.2 Rechargeable calling cards (Swipe Cards)

3.13.4 Market overview

3.13.4.1 Retail outlets

3.13.4.2 Card and PIN (Scratch Cards)

3.13.5 Other recharge models

3.13.5.1 Automatic Teller Machines (ATMs)

3.13.5.2 Electronic Funds Transfer Point of Sale (EFTPOS)

3.13.5.3 Integration onto POS PC screens

3.13.5.4 IVR and web based services

3.13.6 Trends and developments

3.13.6.1 New electronic recharge cards

3.13.6.2 New markets

3.13.6.3 Electronic gift cards (Open Loop Cards)

3.13.6.3.1 Introduction

3.13.6.3.2 Visa Gift cards

3.13.6.3.3 Blackhawk Network

3.13.7 Revenue overview

3.13.8 Major players

3.13.8.1 e-pay Australia Pty Ltd

3.13.8.2 Web-based services

3.13.8.2.1 Prepaid International

3.13.8.2.2 mobux.com.au

3.13.8.3 Bill Express Ltd (defunct)

3.13.9 Prepaid open to misuse

4. M-COMMERCE

4.1 From m-marketing to m-payments

4.1.1 Mobile payments

4.1.2 Off-deck services need m-payments

4.1.3 Different m-commerce levels

4.1.4 The pitfalls of m-commerce

4.1.5 The buck stops with the operators

4.2 Mobile banking

4.2.1 Introduction

4.2.2 Credit card payments via PDAs

4.2.3 NAB text messaging banking service

4.2.4 ANZ bank M-Banking and TXT Banking

4.2.5 Other banks

4.3 Mobile payments developments

4.3.1 ASB trial

4.4 Mobile marketing

4.4.1 Residential applications based on permission-based marketing

4.5 Mobile advertising

4.6 Mobile media

4.7 M-Commerce developments and forecasts

4.7.1 Wireless broadband

4.7.2 Business applications

4.7.3 SMS driven m-commerce an early contender

4.8 Other developments

4.8.1 Barcode readers on mobile phones

4.8.1.1 Analysis of Smart QR codes

5. SEARCH ENGINES

5.1 Google

5.1.1 Google Video & YouTube

5.1.2 Local activities

5.1.2.1 Agreement with National Library of Australia

5.1.2.2 Google moves to new headquarters in Sydney

5.1.2.3 Google launches Transit

5.1.2.4 Google supplies web search to Optus myZOO

5.1.2.5 Google pushing AdWords in universities

5.1.2.6 Alliances -

5.1.2.6.1 Unwired

5.1.2.6.2 Optus

5.1.2.6.3 Fairfax and News Digital Media

5.1.3 Revenues -

5.2 Online search engines - overview and statistics

5.2.1 Usage statistics - Google dominates

5.2.2 Roy Morgan survey

5.2.3 Market revenues and shares

5.2.4 News and weather market site statistics

5.2.5 Interactive Advertising Bureau survey on online search advertising market revenues

6. ONLINE ADVERTISING MARKET

6.1 Market overview

6.1.1 Introduction

6.1.1.1 Advertisers gaining power

6.1.1.2 The problem in measuring digital media revenues

6.1.2 Online advertising overview and statistics

6.1.2.1 Internet use

6.1.2.2 Internet advertising spending statistics

6.1.2.3 Who are the big spenders?

6.1.2.4 Benefits of Internet advertising

6.1.2.5 Costs advantage of Internet advertising

6.1.2.6 Changes in Internet advertising

6.1.2.7 Infrastructure bottleneck in Internet economy

6.1.3 Online advertising models

6.1.3.1 Basic models

6.1.3.2 Emerging models

6.1.3.2.1 Permission-based models

6.1.3.2.2 Interactive advertising

6.1.3.2.2.1 And again…permission-based models

6.1.3.3 New technologies, same customers

6.1.4 Key online advertising categories

6.1.4.1 Online game advertising

6.1.4.2 Social network advertising

6.1.4.3 Online video advertising

6.1.4.4 Online search advertising

6.1.4.5 Mobile advertising spending statistics

6.1.4.6 Consumer attitudes to mobile advertising

6.1.4.7 Ads in exchange for free mobiles

6.1.4.8 Mobile image ads from Google

6.1.4.9 Location Based Advertising (LBA)

6.1.5 TV advertising to struggle

6.1.5.1 DVR and advertising

6.1.5.1.1 DVRs impact on US TV advertising market

6.1.6 Dubious advertising tactics

6.1.6.1 Mouse-trapping

6.1.6.2 Spawning

6.1.6.3 Spam

6.2 Strategies and analyses

6.2.1 The online advertising market

6.2.1.1 Video advertising on web is set to rise sharply

6.2.1.2 Marketing issues

6.2.1.3 Cost advantage of Internet advertising

6.2.1.4 Changes in web advertising

6.2.1.5 New online advertising research models

6.2.1.6 Market trends

6.2.1.7 Online advertising in relation to social networking

6.2.2 Mobile marketing and advertising

6.2.2.1 Frost & Sullivan mobile advertising survey

6.2.2.2 Market expected down rather than up

6.2.2.3 Ads on mobile phones

6.2.3 Advertising and the digital media - analysis

6.2.3.1 New advertising models

6.2.3.2 Infrastructure bottleneck in Internet economy

6.2.3.3 New technologies, same customers

6.3 Marketing industry

6.3.1 Digital marketing and advertising companies

6.3.1.1 Introduction

6.3.1.2 belong

6.3.1.3 BlueFreeway

6.3.1.4 Hyro Ltd

6.3.1.5 Affiliate networks (the tail)

6.3.1.6 BeamMe.Info

6.3.2 Industry analysis

6.3.2.1 Digital advertising agencies

6.3.2.2 The rise of targeted advertising

6.3.2.3 Broadcasters are too broad

6.3.2.4 The changing role of ad agencies in a world of rising digital media

6.3.2.5 Advertising industry needs to go digital

6.3.2.6 Traditional media were missing in action

6.3.3 Mobile advertising

6.3.3.1 Overview

6.3.3.2 Market trends

6.3.3.3 Market statistics

6.3.3.4 AIMIA mobile advertising charter

6.3.3.5 Vodafone takes the lead

6.3.3.6 Hutchison is testing

6.3.3.7 Telstra launches services in

6.3.3.8 Optus

6.3.3.9 Industry analysis

6.4 Statistics, revenues and forecasts

6.4.1 The online advertising market moving into

6.4.2 Generation Y is driving the online media push

6.4.3 Revenue statistics

6.4.4 Online advertising revenue statistics and forecasts

6.4.4.1 Online classified advertising

6.4.4.2 Financial crisis will impact on advertising budgets in 2009 and

6.4.4.3 Telstra records strong growth online and mobile advertising growth

6.4.5 Online search and directories market

6.4.6 Online video advertising market

6.4.7 Website usage statistics

6.4.8 Market surveys

6.4.8.1 Digital Services survey - AIMIA

6.4.8.2 Frost & Sullivan survey

6.4.8.3 Children usage of Social Networking

6.4.8.4 2008 AFR BOSS Marketing Directions survey

6.4.8.4.1 Internet advertising stats and trends

6.4.8.4.2 Online advertising usage by industry

6.4.8.4.3 New digital marketing methods

6.4.8.4.4 Budget allocation

6.4.8.5 Online entertainment and media activity

6.4.8.6 Ericsson/IDC - rapid growth for TV/video sector

6.4.8.7 ACMA survey on converged technologies

6.4.8.8 Cisco Connected Consumer survey

6.4.8.8.1 Introduction

6.4.8.8.2 Key statistics and international comparisons

6.4.8.8.3 Downloaded video statistics

6.4.8.8.4 Drivers for watching online content and consumer choice

6.4.8.8.5 Ownership of access devices

6.4.8.8.6 Storage of digital media

6.4.8.9 PwC Australian Entertainment and Media Outlook report - to

6.4.8.10 PWC Australian Entertainment and Media Outlook report - 2007 -

6.4.8.10.1 Market sizing and forecasting

6.4.8.10.2 Market sector overview

6.4.8.11 High-speed broadband equals high spend online advertising

6.4.8.12 IAB survey on online advertising expenditure - 2007 -

6.4.8.12.1 Year to June

6.4.8.12.2 Three months to March

6.4.8.12.3 12 months to December 2007 and three months ending December

6.4.8.12.4 Three months to September

6.4.8.12.5 12 months to June

6.4.8.13 Search advertising eevenues

6.4.9 Media and Communications in Australian Families 2007 report

6.4.9.1 Overview

6.4.9.2 Influence of household income

6.4.9.3 Time spent online

6.4.9.4 Social networking sites

6.4.9.5 Allocation of children’s overall time

7. GLOSSARY OF ABBREVIATIONS



LIST OF TABLES

Table 1 - Worldwide online spending - B2B and B2C - 2012

Table 2 - Online users and other media usage

Table 3 - BlackBerry ownership - 2008

Table 4 - BlackBerry usage - 2008

Table 5 - Benefits and drawbacks of mobile email - 2008

Table 6 - Buying over the Internet by business size - 2008

Table 7 - Items bought by SMEs over the Internet - 2008

Table 8 - Selling over the Internet by industry sector - 2008

Table 9 - Selling over the Internet by business size - 2008

Table 10 - Types of customers sold to - 2008

Table 11 - Market share electronic mobile payments of total prepaid - 2002 - 2009

Table 12 - Electronic payment market revenues - 2008

Table 13 - Major electronic payment providers and their market share - 2008

Table 14 - Four most visited Australian search engines - four weeks ending 27 December 2008

Table 15 - Number of search engine users - Q3 2008 (July to September)

Table 16 - Number of search engine users - Q1 2008 (Jan to Mar)

Table 17 - Most visited news and weather market sites - January 2008

Table 18 - Most popular forms of online advertising

Table 19 - Worldwide Internet users - 1990 - 2009

Table 20 - Worldwide online advertising spending - 2007 - 2008; 2011

Table 21 - USA online advertising spending - 2000 - 2009

Table 22 - Percentage of total US online advertising spending on top four portals - 2006 - 2007

Table 23 - Worldwide interactive advertising revenue - 2012

Table 24 - Worldwide online game advertising spending - 2007 - 2008; 2012

Table 25 - Worldwide social networking advertising spend - 2008 - 2009

Table 26 - USA social networking advertising spend - 2008 - 2009

Table 27 - Worldwide mobile ad spending - 2008; 2013

Table 28 - Worldwide mobile TV ad spending - 2008; 2013

Table 29 - Online advertising revenue and forecasts - 1997 - 2010

Table 30 - Market shares key online advertising markets - 2005 - 2006; 2010

Table 31 - Market shares by major players - 2005 - 2006

Table 32 - Australian online advertising revenue market - 2006 - 2010

Table 33 - Search engine advertising revenue - 2007

Table 34 - Local display advertising market share by provider - 2007

Table 35 - Local classifieds advertising market share by provider - 2007

Table 36 - Changes in Australian ad revenue by sector - 2007 - 2010

Table 37 - Online search market share by provider - 2008

Table 38 - Local directories market share by provider - 2007

Table 39 - Average daily number of unique browsers in news websites - January 2008

Table 40 - Use of social networking sites in last 12 months - 2008

Table 41 - Social networking in the workplace - 2008

Table 42 - Social networking among children - 2008

Table 43 - Online chat room use amongst children - 2008

Table 44 - Take-up of new and emerging services - 2007

Table 45 - Australian entertainment & media market revenue by industry - 2007 - 2012

Table 46 - Australian entertainment & media market - annual growth by industry - 2008 - 2012

Table 47 - Australian consumer/end-user spending - 2007 - 2012

Table 48 - Australian consumer/end-user spending - annual growth by industry - 2008 - 2012

Table 49 - Australian advertising spend - 2007 - 2012

Table 50 - Australian advertising spend - annual growth by industry - 2008 - 2012

Table 51 - Australian entertainment and media market revenue by industry - 2006 - 2008; 2011

Table 52 - Australian entertainment and media market - annual growth by industry - 2007 - 2008; 2011

Table 53 - Australian entertainment and media market - consumer/end user spending by industry - 2006 - 2008; 2011

Table 54 - Australian entertainment and media market - consumer/end user annual growth by industry - 2007 - 2008; 2011

Table 55 - Australian entertainment and media market - advertising spending by industry - 2006 - 2008; 2011

Table 56 - Australian entertainment and media market - advertising annual growth by industry - 2007 - 2008; 2011

Table 57 - Share of consumer spending by industry sector - 2006; 2011

Table 58 - Share of advertising revenue by industry sector - 2006; 2011

Table 59 - Online advertising by classification - 12 months to June 2008

Table 60 - Online advertising by classification - 3 months to September 2007

Table 61 - Online advertising by classification - 12 months to June 2007

Table 62 - Paid search advertising revenue by company - 2005 - 2006; 2010



LIST OF EXHIBITS

Exhibit 1 - Examples of Web 2.0 developments

Exhibit 2 - Digital economy - key developments

Exhibit 3 - Most popular online activities worldwide

Exhibit 4 - Comparison of popular websites in different markets

Exhibit 5 - Implications of ending net neutrality

Exhibit 6 - World’s first voice-verified payment system

Exhibit 7 - Examples of business models

Exhibit 8 - Example items sold on average in Australia on eBay

Exhibit 9 - Interesting items sold on eBay

Exhibit 10 - Examples of micro-payments

Exhibit 11 - PayPal - key developments

Exhibit 12 - Top gift cards

Exhibit 13 - Why mobile marketing won’t work

Exhibit 14 - Top sectors for online advertising spending

Exhibit 15 - Online ad deal between Google and Yahoo aborted

Exhibit 16 - Digital media marketing commandments

Exhibit 17 - Anarchy Online by Funcom

Exhibit 18 - Why mobile marketing won’t work

Exhibit 19 - belong at a glance

Exhibit 20 - Online search and directory players

Abstract

This annual report offers a wealth of information on the trends and developments taking place in the worldwide m-commerce and c-commerce sectors. The report provides analyses of the issues surrounding the growth of e-commerce, including e-banking, e-payments and online advertising. Information on mobile commerce developments are also provided, including m-payments and m-banking. Comprehensive information on the exciting developments taking place on a regional level is included along with statistics and forecasts for both the e-commerce and m-commerce sectors.

Subjects covered include:
  • Analyses of key e-commerce trends;
  • E-commerce statistics and forecasts;
  • Information on e-payment and e-banking sectors;
  • Analyses of key m-commerce trends;
  • Advertising market including statistics and forecasts;
  • Digital Media marketing strategies;
  • Media industry analyses;
  • Internet Media company activities.


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