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Store Brands at the Crossroads

Published by: Consumer Network Inc.

Published: Sep. 1, 2000 - 46 Pages


Table of Contents


  1. Introduction and summary
  2. Why US consumers are buying only a few more store brands
  3. Barriers to US store brand growth
  4. Beverages are store brand weaklings
  5. Category tables
  6. Brand experience versus decision making time
  7. The demographics of parity, traditions, comfort, and spousal barriers
  8. Recommendations and analysis: where do US store brands go from here?

Abstract

Report covers consumer perceptions of store brands and store brands marketing in supermarkets, drug stores and mass/discount department stores. Based on a three-part study of 1,200 shoppers during the summer of 2000.

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