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Dentsu Inc. - SWOT AnalysisPublished by: Datamonitor Published: Jan. 5, 2009 - 24 Pages Table of Contents
AbstractDatamonitor's Dentsu - SWOT Analysis company profile is the essential source for top-level company data and information. Dentsu - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.Dentsu is one of the largest players in the advertising market. The company is engaged in providing mass media advertising for television, newspapers, magazines and radio; creative, sales promotion and event marketing services; interactive communications; e-solutions; public relations; market research; direct marketing; brand consulting; and sports and entertainment marketing. The company primarily operates in Japan. It is headquartered in Tokyo, Japan and employs about 6,300 people. The company recorded revenues of JPY2,057,554 million (approximately $18,065.3 million) during the financial year ended March 2008 (FY2008), a decrease of 1.7% over 2007. The operating profit of the company was JPY56,126 million (approximately $492.8 million) during FY2008, a decrease of 10.7% over 2007. The net profit was JPY36,246 million (approximately $318.2 million) in FY2008, an increase of 18.1% over 2007. Scope of the Report
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