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Sports Participation In 2008: Lifecycle Demographics

Published by: National Sporting Goods Association

Published: May. 1, 2009 - 88 Pages


Table of Contents



I. Introduction

II. Methodology

III. Statistical Notes

IV. Data Indicated in the Reports

V. LifeCycle Segments by Frequency of Participation

VI. LifeCycle Segments by Demographics

Abstract

Advancing beyond traditional demographics, this report uses the LifeCycle segmentation system developed by Ipsos-Insight to analyze sports participation in the continuum from affluent singles to seniors. Households are classified into various life stages using demographic criteria. Sports analyzed are those in “Series I.”

Households are classified into one of five mutually exclusive segments, with each segment divided into two or more subgroups. The 12 classifications are: Affluent Singles; Low/Middle Income Singles; Double Income/No Kids (DINKS); Working Parents; Single Parents; Affluent Traditional Families; Low/Middle Income Traditional Families; Affluent Empty Nesters;Low/Middle Income Empty Nesters; Single Active Seniors; Married Active Seniors; 75+ Seniors.

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