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Columbia House Company - Strategic Analysis Review

Published by: Global Markets Direct

Published: Feb. 18, 2009 - 9 Pages


Table of Contents


Key Information
Key Facts
List of Tables
Company Overview
Major Products and Services
Overview
History
SWOT Analysis Overview
Overview
Columbia House Company - Strengths
Dominating Market Position of the Holding Company
Leading Player in the United States
Broad Product Portfolio
Columbia House Company - Weaknesses
Limited Geographical Exposure
Inefficient Customer Relations
Columbia House Company - Opportunities
Rising Potential in Internet Shopping
Strong Growth in the Media and Entertainment Industry
Rising Potential in the Video Game Market
Columbia House Company - Threats
Growing Pirate Market
Adverse Economic Conditions in the U.S.
Growing Competitive Market
Key Competitors
Key Employees
Key Employee Biographies
Locations And Subsidiaries
Head Office
Other Locations & Subsidiaries
Appendix
Methodology
About Global Markets Direct
Contact Us
Disclaimer
List of Tables
Columbia House Company, Key Facts
Columbia House Company, Key Facts
Major Products and Services
Columbia House Company, History
Columbia House Company, Key Employee Biographies

Abstract

Columbia House Company - Strategic Analysis Review

Summary

Columbia House Company (Columbia), now a part of BMG Direct, the world's largest direct-to-customer distributor of music and movies in the United States and Canada. BMG Direct in itself is a unit of DirectGroup Bertelsmann. Initially it was a joint venture company of entertainment giants Sony and Time Warner. The company has several brands associated with it like BMG Music Service, Columbia House and cdnow.com. The company is also specialist in mail-order of DVD movies in the US. The company has recorded approximately eight million offline and online club members in the U.S and Canada.

Global Markets Direct, the leading business information provider, presents an in-depth strategic and operational analysis of Columbia House Company. The report provides a comprehensive insight into the company, including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis and Global Markets Direct’s views on the company.

Scope
  • The company’s strengths and weaknesses and areas of development or decline are analyzed. Strategic and operational factors are considered.
  • The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are highlighted.
  • The report contains critical company information - business structure and operations, company history, major products and services, key competitors, key employees and executive biographies, different locations and important subsidiaries.
Reasons to buy
  • A quick “one-stop-shop” to understand the company.
  • Enhance business/sales activities by understanding customers’ businesses better.
  • Get detailed information and strategic analysis on companies operating in your industry.
  • Identify prospective partners and suppliers - with key data on their businesses and locations.
  • Capitalize on competitors’ weaknesses and target the market opportunities available to them.
  • Scout for potential acquisition targets, with detailed insight into the companies’ strategic and operational performance.


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