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Mary Kay Inc. - Strategic Analysis Review

Published by: Global Markets Direct

Published: Feb. 18, 2009 - 9 Pages


Table of Contents


Key Information
Key Facts
List of Tables
Company Overview
Major Products and Services
Overview
History
SWOT Analysis Overview
Overview
Mary Kay Inc. - Strengths
Broad Array of Products
Geographic Diversification
Strong Direct Marketing Channel
Mary Kay Inc. - Weaknesses
Lack of Presence in Herbal Cosmetic Markets
Mary Kay Inc. - Opportunities
Tapping Emerging Markets
Product Innovations
Mary Kay Inc. - Threats
Counterfeit Goods
Risk from Competition
Key Competitors
Key Employees
Locations And Subsidiaries
Head Office
Other Locations & Subsidiaries
Appendix
Methodology
About Global Markets Direct
Contact Us
Disclaimer
List of Tables
Mary Kay Inc., Key Facts
Mary Kay Inc., Key Facts
Major Products and Services
Mary Kay Inc., History

Abstract

Mary Kay Inc. - Strategic Analysis Review

Summary

Mary Kay Inc. (Mary Kay) is one of the largest direct sellers of color cosmetics and skin care products. Its product line includes more than 200 premium products in eight categories, which includes skin care, body care, sun protection, facial, color cosmetics, nail care, fragrances, men's skin care and men's and women's dietary supplements. It offers anti-aging, cleanser, moisturizer, lip and eye care, body care, and sun care products. The company offers makeup products for eyes, lips, and cheeks, as well as provides foundations, concealers, powders, compacts and applicators, and facial highlighting pens.

Global Markets Direct, the leading business information provider, presents an in-depth strategic and operational analysis of Mary Kay Inc.. The report provides a comprehensive insight into the company, including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis and Global Markets Direct’s views on the company.

Scope
  • The company’s strengths and weaknesses and areas of development or decline are analyzed. Strategic and operational factors are considered.
  • The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are highlighted.
  • The report contains critical company information - business structure and operations, company history, major products and services, key competitors, key employees and executive biographies, different locations and important subsidiaries.
Reasons to buy
  • A quick “one-stop-shop” to understand the company.
  • Enhance business/sales activities by understanding customers’ businesses better.
  • Get detailed information and strategic analysis on companies operating in your industry.
  • Identify prospective partners and suppliers - with key data on their businesses and locations.
  • Capitalize on competitors’ weaknesses and target the market opportunities available to them.
  • Scout for potential acquisition targets, with detailed insight into the companies’ strategic and operational performance.


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