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Published by: Global Markets Direct
Published: Feb. 18, 2009 - 13 Pages
Table of Contents
- Key Information
- Key Facts
- List of Tables
- Company Overview
- Major Products and Services
- Overview
- History
- SWOT Analysis Overview
- Overview
- The Nielsen Company BV - Strengths
- Robust Market Presence
- Strong Product Portfolio
- Long Term Business Agreements
- The Nielsen Company BV - Weaknesses
- Significant Amount of Debts
- Litigations
- Reliance on Few Clients
- The Nielsen Company BV - Opportunities
- Advertising and Promotional Spend
- Healthcare Spend
- Acquisition of IAG Research
- The Nielsen Company BV - Threats
- World Economy Recession
- Competition from Free Information Service Providers
- Industry Consolidation
- Key Competitors
- Key Employees
- Key Employee Biographies
- Company Statement
- Locations And Subsidiaries
- Head Office
- Other Locations & Subsidiaries
- Appendix
- Methodology
- About Global Markets Direct
- Contact Us
- Disclaimer
- List of Tables
- The Nielsen Company BV, Key Facts
- The Nielsen Company BV, Key Facts
- Major Products and Services
- The Nielsen Company BV, History
- The Nielsen Company BV, Key Employee Biographies
AbstractThe Nielsen Company BV - Strategic Analysis Review
Summary
The Nielsen Company (Nielsen) is a market research company engaged in providing marketing and media measurement information, analytics and industry expertise. The company has its presence in about 100 countries across the globe. The company’s subsidiaries include ACNielsen, ACNielsen Analytic Consulting, ACNielsen HCI, ACNielsen Homescan & Spectra, BASES, Claritas, Decisions Made Easy, IMS, Nielsen Business Media, Nielsen Entertainment, Nielsen IAG, Nielsen Media Research, Nielsen online, Nielsen Outdoor, Nielsen Preview, Nielsen Sports, PERQ/HCI, Scarborough Research, SRDS, and nielsen mobile.
Global Markets Direct, the leading business information provider, presents an in-depth strategic and operational analysis of The Nielsen Company BV. The report provides a comprehensive insight into the company, including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis and Global Markets Direct’s views on the company.
Scope- The company’s strengths and weaknesses and areas of development or decline are analyzed. Strategic and operational factors are considered.
- The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are highlighted.
- The report contains critical company information - business structure and operations, company history, major products and services, key competitors, key employees and executive biographies, different locations and important subsidiaries.
Reasons to buy- A quick “one-stop-shop” to understand the company.
- Enhance business/sales activities by understanding customers’ businesses better.
- Get detailed information and strategic analysis on companies operating in your industry.
- Identify prospective partners and suppliers - with key data on their businesses and locations.
- Capitalize on competitors’ weaknesses and target the market opportunities available to them.
- Scout for potential acquisition targets, with detailed insight into the companies’ strategic and operational performance.
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