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Automotive Position, Pressure, and Temperature SensorsPublished by: Frost & Sullivan Published: Mar. 16, 2009 - 211 Pages Table of Contents
AbstractThis Frost & Sullivan research service titled Automotive Position, Pressure, and Temperature Sensors provide analysis of the position, pressure, and temperature sensor OE and aftermarket. It examines manufacturer-level data, including unit shipments and revenues. This study pertains to light vehicles in the U.S. and Canada, and covers market share analysis, industry drivers and restraints, and data forecasts tailored to sensor technology and applications.This analysis is available through our Automotive & Transportation Growth Partnership Services program. With continuous access to intelligence and resources from all seven perspectives of the Complex Business Universe, the Growth Partnership Services program ensures that you and your Growth Team™ are able to maintain a 360 Degree Perspective of the market. This comprehensive, objective information allows your company to mitigate risk, identify new opportunities, and drive effective strategies for growth. For more information on this custom subscription service, please click here. Market Overview North American Light Vehicle Sensor Market Offers Lucrative Growth Opportunities Due to High Consumer Demand and Multiple Technology Shifts On-vehicle automotive position, pressure, and temperature sensors are being utilized in many key applications, with vehicle systems becoming linked and electronically controlled. While some applications are fading into commodity status, many are expected to grow significantly through 2015. “The light vehicle sensor market is poised to see significant growth through 2015, due to multiple technology shifts in powertrain sensing equipment,” says the analyst of this research. “Continued customer demand for luxury and safety features is the other key factor driving the industry.” Technology shifts and an increase in sensor installations create a competitive market that retains the potential for growth. Moreover, many of these technological changes have yet to reach the mainstream aftermarket, virtually guaranteeing growth opportunities. The increased prevalence of electronic systems on vehicles in every market segment is driving greater numbers of installed sensors per vehicle. This results in an upbeat market, despite the general downturn in vehicle production. Manufacturers should be aware that certain segments will grow rapidly, while some will stagnate. Product Innovation and Strategic Product Placement to Boost the Market Automakers are seeking to lower costs in every aspect of vehicle production as profits continue to fall. Market restraints from offshore manufacturers, as well as price pressure from original equipment manufacturers (OEMs) and the potential for market commoditization, presents a challenge for the market participants. Prospects for market expansion depend largely on a company’s ability to avoid commoditization of their products and remain price competitive with offshore manufacturers. Product innovation and strategic product placement will be the significant factors for success in this market, especially as it pertains to new application development. Certain sensors and applications command a higher percent of revenues in this market and focusing on these key areas is essential to succeed in the market. Innovation, in terms of product applications and technology, is critical for participants to avoid growth limitations caused by market stagnation. “There are certain applications that clearly represent the best opportunities for growth,” states the analyst. “Market share leaders should identify these opportunities at the earliest and develop a competitive product portfolio to ensure future success.” Market Sectors Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
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