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Published by: Key Note Publications Ltd
Published: Feb. 1, 2009 - 129 Pages
Table of Contents
- Executive Summary
- 1. Industry Overview
- REPORT COVERAGE
- REPORT BACKGROUND
- ECONOMIC TRENDS
- Population
- Table 1.1: UK Resident Population Estimates
- by Sex (000), Mid-Years 2003-2007
- Gross Domestic Product
- Table 1.2: UK Gross Domestic Product at Current and
- Annual Chain-Linked Prices (£m), 2003-2007
- Inflation
- Table 1.3: UK Rate of Inflation (%), 2003-2007
- Unemployment
- Table 1.4: Actual Number of Unemployed Persons
- in the UK (million), 2003-2007
- Household Disposable Income
- Table 1.5: UK Household Disposable Income
- per Capita (£), 2003-2007
- MARKET DEVELOPMENT
- Computer Hardware
- Table 1.6: The UK Computer Hardware Market
- by Sector by Value (£m), 2003-2007
- Internet Access (Consumer Market)
- Internet Usage
- Table 1.7: Reasons for Using Home Computers
- (% of adults), 2008
- Table 1.8: Reasons for Using the Internet
- (% of adult users), 2008
- INDUSTRY STRUCTURE
- MARKET POSITION
- KEY TRENDS
- Social Networking
- E-Commerce and the Leisure Market
- Convergence in Media
- UK Internet Market Contents
- LEGISLATION
- The UK
- The EU
- KEY TRADE ASSOCIATIONS
- British Interactive Media Association
- Direct Marketing Association
- European Interactive Advertising Association
- Interactive Advertising Bureau Europe
- Interactive Media in Retail Group
- Internet Advertising Bureau
- Remote Gambling Association
- UK Association of Online Publishers
- 2. PEST Analysis
- POLITICAL FACTORS
- ECONOMIC FACTORS
- SOCIAL FACTORS
- TECHNOLOGICAL FACTORS
- 3. Key Note Primary Research
- INTRODUCTION
- INTERNET ACTIVITIES
- Table 3.1: Penetration of Selected Internet Activities
- (% of adults), December 2008
- OTHER KEY NOTE SURVEYS
- Online Shopping
- ‘Surfing’ the Internet as a General Leisure Activity
- Table 3.2: Selected Popular Leisure Activities
- (% of adults), 2008
- Leisure-Related E-Commerce
- Table 3.3: Selected Online Leisure Activities
- (% of adults), November 2007
- 4. Competitive Structure
- INTRODUCTION
- The Development of the Internet
- The Growth of E-Commerce
- Technical Terms
- Website and File Development
- Connecting and Downloading
- Communications
- UK Internet Market Contents
- Security
- Advertising and Marketing
- MARKET LEADERS
- Table 4.1: Key Companies in the Internet Market, 2008
- Amazon (US)
- Apple (US)
- BBC (UK)
- eBay (US)
- Google (US)
- InterActive Corporation (US) and Spin-Offs
- ITV (UK)
- Microsoft (US)
- News Corporation (Australia/US)
- Time Warner (US)
- Wikipedia (US)
- Yahoo! (US) and BT Group (UK)
- OUTSIDE SUPPLIERS
- MARKETING ACTIVITY
- Online Advertising
- Table 4.2: UK Internet Advertising Expenditure
- at Current Prices (£m), 2003-2007
- Table 4.3: UK Advertising Expenditure
- by Medium (%), 2003-2007
- Categories of Online Advertising
- 5. Information, Education and Publications
- INTRODUCTION
- KEY TRENDS
- MARKET DEVELOPMENT
- The Book Market
- Table 5.1: The UK Online Market for Consumer Books
- by Value (£m and %), 2004-2008
- Figure 5.1: The UK Online Market for Consumer Books
- by Value (£m), 2004-2008
- Education and Libraries
- Price Comparison
- Unofficial and User-Generated Information
- SECTOR STRUCTURE AND KEY WEBSITES
- The Book Market
- Key Website: AbeBooks
- Education and Libraries
- Key Website: British Library
- Price Comparison: Moneysupermarket
- Unofficial and User-Generated Websites
- UK Internet Market Contents
- BUYING BEHAVIOUR
- Key Note Primary Research
- Table 5.2: Use of the Internet for Information Activities by Sex, Age, Social Grade,
- Working Status and Internet Access (% of adults), December 2008
- Other Surveys
- THE FUTURE
- 6. Communication and Networking
- INTRODUCTION
- KEY TRENDS
- MARKET DEVELOPMENT
- E-Mail and Messaging
- Social Networking
- Other Internet Communications
- Genealogy
- Auctioning
- Video Sharing
- Blogging
- SECTOR STRUCTURE AND KEY WEBSITES
- E-Mail and Messaging
- Social Networking
- Key Website: Facebook
- Key Website: Friends Reunited
- Blogging
- BUYING BEHAVIOUR
- Table 6.1: Use of the Internet for Communications by Sex, Age, Social Grade,
- Working Status and Internet Access (% of adults), December 2008
- THE FUTURE
- 7. E-Commerce
- INTRODUCTION
- KEY TRENDS
- MARKET DEVELOPMENT
- Table 7.1: Penetration of Online Purchasing by Type
- of Goods/Service (% of adults), 2006-2008
- Travel and Tourism
- Table 7.2: UK Online Sales of Holidays Abroad
- by Value (£m), 2001-2007
- Table 7.3: Main Source of Information for the Last Holiday
- Taken in the Last 12 Months (% of adults), 2006-2008
- Home Shopping
- Table 7.4: E-Commerce and Other Home Shopping
- in the UK by Value (£m at rsp), 2003-2007
- UK Internet Market Contents
- Figure 7.1: E-Commerce and Other Home Shopping
- in the UK by Value (%), 2007
- Grocery Shopping
- Table 7.5: Outlets Used for Grocery Shopping
- (% of adults), 2008
- SECTOR STRUCTURE AND KEY WEBSITES
- Travel and Tourism
- Key Website: TripAdvisor
- Other Shopping
- Key Website: Tesco
- Key Website: eBay
- BUYING BEHAVIOUR
- Key Note Primary Research
- Table 7.6: Use of the Internet for E-Commerce by Sex, Age, Social Grade,
- Working Status and Internet Access (% of adults), December 2008
- Other Surveys
- THE FUTURE
- 8. Entertainment and Culture
- INTRODUCTION
- KEY TRENDS
- MARKET DEVELOPMENT
- Entertainment Products
- Table 8.1: UK Online Sales of Entertainment Products
- by Type (£m), 2001-2007
- Figure 8.1: UK Online Sales of Entertainment Products
- by Type (£m), 2001-2007
- DVD/Video
- Electronic Games
- Music
- Ticketing (Event Bookings)
- Table 8.2: The UK Events Market and Online Bookings
- by Sector by Value (£m), 2003-2007
- Gambling
- Table 8.3: Expenditure on Gambling in the UK
- by Value (£m and %), 2001-2007
- Sports Information
- Table 8.4: Major Team Sports Followed in the Media
- or as a Spectator (% of adults), 2008
- SECTOR STRUCTURE AND KEY WEBSITES
- Entertainment Products
- Ticketing
- Gambling
- BUYING BEHAVIOUR
- UK Internet Market Contents
- Key Note Primary Research
- Table 8.5: Use of the Internet for Entertainment and Cultural Activities by Sex, Age,
- Social Grade, Working Status and Internet Access (% of adults), December 2008
- Other Surveys
- THE FUTURE
- 9. Financial and Other Services
- INTRODUCTION
- KEY TRENDS
- MARKET DEVELOPMENT
- Financial Services
- Table 9.1: Number of Personal Bank Customers Registered to Access Their Accounts
- by Computer and Number of Computer-Based Personal Banking Transactions by Type
- (000 and million), 2003, 2005 and 2007
- Estate Agents
- Government Information
- SECTOR STRUCTURE AND KEY WEBSITES
- Financial Services
- Estate Agents
- Key Website: Land Registry
- Government Information
- Key Website: Department of Culture, Media and Sport
- BUYING BEHAVIOUR
- Key Note Primary Research
- Other Surveys
- THE FUTURE
- 10. A Global Perspective
- US DOMINATION
- EUROPEAN CONTEXT
- Internet Advertising
- Online Shopping
- 11. The Future
- ECONOMIC FORECASTS
- Population
- Table 11.1: Forecast UK Resident Population
- by Sex (000), Mid-Years 2008-2012
- Table 11.2: Actual and Forecast UK Population
- by Age (000), 2007 and 2012
- Gross Domestic Product
- Table 11.3: Forecast Growth in UK Gross Domestic Product
- in Real Terms (%), 2008-2012
- Inflation
- Table 11.4: Forecast UK Rate of Inflation (%), 2008-2012
- Unemployment
- Table 11.5: Forecast Actual Number of Unemployed Persons
- in the UK (million), 2008-2012
- MARKET FORECASTS
- Old Media/New Media
- Mass-Market/Tailor-Made Entertainment
- Socialising and Events
- 12. Further Sources
- Associations
- Publications
- General Sources
- Government Sources
- Other Sources
- Key Note Sources
- Understanding TGI Data
- Number, Profile, Penetration
- Social Grade
- Standard Region
- Key Note Research
- The Key Note Range of Reports
AbstractThe Internet is now used at home by 68% of UK adults — a penetration rate that continues to climb several percentage points each year (although some signs of market saturation are appearing). The fact that 68% of those adults who use the Internet `go online' at least once a day shows how quickly the World Wide Web has become part of everyday life in the typical UK household. This first edition of UK Internet Market focuses on consumer, rather than business, use of the Internet; among those adults who use the Internet, 93% do so at home, whereas only 32% do so in the workplace.
Although the concept of an Internet originated in the 1960s and reached mass-market status in the 1990s, the 2000s have brought significant improvements in the Internet experience for the consumer: fast broadband connections, interactive Web 2.0 technologies, and remote access using portable computerised devices (e.g. mobile phones).
E-mail is used by 87% of those with domestic Internet access, but communicating through websites — particularly `social networking' websites such as Facebook and MySpace — has become very popular. The rise of social networking in the 2000s has been remarkable, leading to the acquisition — at a high cost — of several leading websites by global media giants. In the latest example of this, in 2008, Time Warner spent $850m on Bebo, a social networking website that is phenomenally popular among teenagers.
Time Warner already owned the ISP (Internet service provider) AOL, in addition to its television, movie and publishing interests. Other multinational companies with Internet operations, almost all of them based in the US, include Microsoft, Apple and News Corporation. However, the Internet has also created large companies that specialise in the medium, such as Google (the dominant search engine), eBay (online retailing and auctioning) and Amazon (the pioneer of online bookselling).
UK organisations with a vested interest in the Internet include broadcasters such as the BBC, BSkyB and ITV. The BBC's iPlayer is the leading technology for `catching up' with television programmes that have already been broadcast, developing the convergence between television and the home computer. ITV offers a similar service and also owns the `reunion' site Friends Reunited.
E-commerce, or online shopping, is transforming the retail sector. However, some markets have been affected more than others. Travel is easily the largest online market, the Internet having underpinned the rise of the budget airlines (easyJet and Ryanair rely almost entirely on the Internet for bookings) and encouraging users to organise tailor-made holidays, rather than booking `packages' through a high-street travel agent. In contrast, online grocery shopping has yet to become a mass market. Generally, any business involving detailed information is suited to e-commerce (e.g. travel, house buying, insurance, books and tickets for events).
Information is itself a large part of the Internet market, ranging across government, education, health, job seeking, family history, weather forecasts and many other areas. Wikipedia, a charitable organisation funded by donations, has become the world's largest online encyclopedia.
With the exception of a few operators, such as Wikipedia, the funding mechanism for websites has shifted over the years from subscription fees to advertising. In 2007, the Internet accounted for 15.6% of all UK advertising expenditure (from a mere 2.9% in 2003). The market divides between advertisements on websites and `paid-for searches', where companies pay search engines such as Google to give their websites prominence.
Looking to the future, the economic crisis of 2008 and 2009 will probably reduce the growth rate for Internet advertising, but the medium itself will continue to play an increasingly important role in commerce and in consumer lifestyles. Key Note has identified three main future trends: convergence between the television and the computer in home entertainment and information; the fragmentation of mass markets as the Internet offers tailor-made options for entertainment; and a stimulus to live events and `socialising' generally, as the likes of networking, blogging and organising events via the Internet spread from the youth market to older consumers.
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