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Published by: Key Note Publications Ltd
Published: Mar. 1, 2009 - 104 Pages
Table of Contents
- Executive Summary
- 1. Market Definition
- REPORT COVERAGE
- Report Background
- Definitions
- MARKET SECTORS
- MARKET TRENDS
- ECONOMIC TRENDS
- Population
- Table 1: UK Resident Population Estimates by Sex
- (000), Mid-Years 2003-2007
- Gross Domestic Product
- Table 2: UK Gross Domestic Product at Current and
- Annual Chain-Linked Prices (£m), 2003-2007
- Inflation
- Table 3: UK Rate of Inflation (%), 2003-2007
- Unemployment
- Table 4: Actual Number of Unemployed Persons in the UK (million), 2003-2007
- Household Disposable Income
- Table 5: UK Household Disposable Income Per Capita (£), 2003-2007
- MARKET POSITION
- The UK
- Overseas
- 2. Market Size
- THE TOTAL MARKET
- Table 6: Use of Communications Technology
- (% of adults), December 2008
- BY MARKET SECTOR
- Table 7: Telecommunications and Internet Connection Volumes
- (millions), 2003-2007
- Figure 1: Telecommunications and Internet Connection Volumes
- (millions), 2003-2007
- Telecommunications
- Industry Turnover
- Table 8: Telecommunications Industry Turnover (£bn), 2003-2007
- End-User Revenues
- Table 9: The Telecommunications Market by End-User Revenues
- (£bn and %), 2003-2007
- Volume
- Table 10: Shares of Outbound Minutes by Telephone Type
- (%), 2003, 2005 and 2007
- Figure 2: Shares of Outbound Minutes by Telephone Type
- (%), 2003, 2005 and 2007
- The Internet
- Table 11: The Internet Market by Connection Type (£bn and %), 2003-2007
- Table 12: Internet Usage by Purpose (% of adult users), 2008
- 3. Industry Background
- RECENT HISTORY
- NUMBER OF COMPANIES
- EMPLOYMENT
- DISTRIBUTION
- HOW ROBUST IS THE MARKET?
- LEGISLATION
- Communications Act 2003
- KEY TRADE ASSOCIATIONS
- Digital UK
- European Information, Communications and Consumer Electronics
- Technology Industry Association
- Federation of Communication Services
- Intellect
- Internet Services Providers’ Association
- Mobile Operators Association
- 4. Competitor Analysis
- THE MARKETPLACE
- Land Lines
- Mobile Phones
- Internet
- MARKET LEADERS
- Table 13: Major Companies in the UK Digital Communications Market, 2008
- Table 14: UK Telecommunications Market Leaders by Value (%), 2008
- Table 15: UK Telecommunications Market Leaders by Connections
- (%), 2003-2007
- Table 16: Mobile Market Leaders by Revenue and Connections (%), 2007
- BT Group PLC
- Apple Inc
- British Sky Broadcasting Group PLC
- Cable and Wireless PLC
- The Carphone Warehouse Group PLC
- Hutchison 3G UK Ltd
- Microsoft Corporation
- Orange Personal Communications Services Ltd
- Telefónica O2 UK Ltd
- T-Mobile (UK) Ltd
- Virgin Media Ltd
- Vodafone Group PLC
- Other Companies
- OUTSIDE SUPPLIERS
- Computer, Internet and Broadcasting Majors
- Mobile Handset Manufacturers
- MARKETING ACTIVITY
- Main Media Advertising
- Table 17: Main Media Advertising Expenditure on Telecommunications
- (£000), Years Ending September 2007 and 2008
- Other Marketing Activity
- Exhibitions and Conferences
- 5. Strengths, Weaknesses, Opportunities and Threats
- STRENGTHS
- WEAKNESSES
- OPPORTUNITIES
- THREATS
- 6. Buying Behaviour
- INTRODUCTION
- VOICE COMMUNICATIONS
- Table 18: Methods of Voice Communication Used by Sex, Age,
- Social Grade and Working Status (% of adults), December 2008
- NON-VOICE COMMUNICATIONS
- Table 19: Methods of Non-Voice Communication Used by Sex, Age,
- Social Grade and Working Status (% of adults), December 2008
- DOMESTIC TELEVISION AND RADIO EQUIPMENT
- Table 20: Ownership of Selected Television/Radio Equipment and Services
- (% adults), May 2008
- 7. Current Issues
- THE UK ECONOMY
- The UK Enters Recession
- COST OF CALLS
- Cheaper Average Mobile Calls
- Free Calls To ‘08’ Numbers
- NEW PRODUCT DEVELOPMENTS
- Further Apple Success
- Mobiles as Music Players
- New Mobile Models
- MARKETING INITIATIVES
- Mobile Networks Offering Free Laptops
- ENCOURAGING INNOVATION
- Ofcom Report: Delivering the Digital Dividend
- DCMS Report: Digital Britain
- 8. The Global Market
- KEY POINTS
- 9. Forecasts
- ECONOMIC FORECASTS
- Population
- Table 21: Forecast UK Resident Population by Sex (000), Mid-Years 2008-2012
- Table 22: Forecast UK Population by Age (000), 2007 and 2012
- Gross Domestic Product
- Table 23: Forecast UK Growth in Gross Domestic Product in Real Terms
- (%), 2008-2012
- Inflation
- Table 24: Forecast UK Rate of Inflation (%), 2008-2012
- Unemployment
- Table 25: Forecast Actual Number of Unemployed Persons in the UK
- (million), 2008-2012
- FUTURE TRENDS
- Recession Impacts
- Future Consumer Demands
- Convergence
- 10. Company Profiles
- BT Group PLC
- British Sky Broadcasting Group PLC
- Cable and Wireless PLC
- Orange Personal Communications Services Ltd
- Telefónica O2 UK Ltd
- T-Mobile (UK) Ltd
- Virgin Media Ltd
- Vodafone Group PLC
- Digital Communications Contents
- 11. Further Sources
- Associations
- Publications
- General Sources
- Government Publications
- Other Sources
- Key Note Sources
- Key Note Research
- The Key Note Range of Reports
AbstractIn the early years of the 21st century, technology has provided consumers with an almost bewildering range of options for communicating with each other. Research conducted specifically for this Market Report in December 2008 found that, although nine out of ten adults still use traditional telephones for calling each other, a considerable majority now use mobile phones (79.3% for voice calls and 67.4% for texting), and domestic e-mail has become established as a communications channel, being used by 64.6% of adults.
The latest devices for communicating `on the move' have achieved iconic status: Apple's iPhone, the BlackBerry and a vast range of `third-generation' (3G) mobile handsets offer a combination of music library, video camera and wire-free Internet connection (in addition, of course, to voice calls and texting). However, technology has not shaped the market on its own. Also important is regulation of the telecommunications industry — carried out by Ofcom in the UK and by governments in other countries — which ensures that each national market retains a distinctive structure. The most heavily regulated company is BT Group, which, although it still maintains the basic `land line' network, has been prohibited from competing in the mobile markets and forced to open up its land lines to other companies.
The advancement of the Internet is another factor shaping the digital communications market. The latest `Web 2.0' technologies for websites have transformed the Web into a meeting place for communicating and exchanging ideas, with a profound influence on the traditional idea of communicating. Why spend money composing an awkward text when a message can be easily posted — free — on a communal website that has been purpose-built for `social networking'?
Convergence of technologies — and of the functions of so many electronic gadgets — is the main market feature for the future. Companies are encroaching onto each other's territories, so that the large mobile networks — O2, Vodafone, Orange and T-Mobile — are having to face rivals from the worlds of broadcasting (Sky) and cable (Virgin Media), while, at the same time, the latest mobile phones also intruding into Internet-provider territory by offering broadband subscriptions.
Although this remains a dynamic market, growth is bound to be slower during the `credit crunch' of 2009, and signs of market saturation are inevitably emerging. Convergence will make competition ever fiercer in the years ahead, and companies might be forced to compete on price, rather than technological wizardry, during the recession, providing consumers with even easier and cheaper access to the very latest in communications.
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