Worldwide and U.S. Internet Ad Spend Report 4Q08: U.S. Growth Flat, 1Q09 Spending Likely to Contract : Market Research Report

Worldwide and U.S. Internet Ad Spend Report 4Q08: U.S. Growth Flat, 1Q09 Spending Likely to Contract

Published by: IDC

Published: Mar. 4, 2009 - 33 Pages

Table of Contents

In This Update

Methodology

IDC Opinion

Current Industry Dynamics

Worldwide and Regional Development

Figure: Worldwide Internet Advertising Revenue by Region, 1Q05-4Q08

Table: Worldwide Internet Advertising Revenue by Region, 1Q05-4Q08 ($B)

U. S. Development

Figure: U.S. Internet Advertising Revenue, 1Q05-4Q08

Figure: U.S. Internet Advertising Revenue Year-on-Year Growth, 1Q06-4Q08

U.S. Advertising Formats

Figure: U.S. Internet Advertising Revenue Growth by Format, 1Q06-4Q08

Table: U.S. Internet Advertising Revenue by Format, 1Q05-4Q08 ($B)

Figure: U.S. Internet Advertising Revenue Share by Format, 1Q05-4Q08

Table: U.S. Internet Advertising Revenue Share by Format, 1Q05-4Q08 (%)

U.S. Top New Media Companies

Table: U.S. Internet Advertising Net Revenue for the Top New Media Companies and Their Advertising Partners, 1Q05-4Q08 ($B)

Figure: U.S. Internet Advertising Net Revenue Growth (Excluding TAC) for the Top New Media Companies, 1Q06-4Q08

Table: U.S. Internet Advertising Net Revenue Growth (Excluding TAC) for the Top New Media Companies and Their Advertising Partners, 1Q06-4Q08 (%)

Figure: U.S. Internet Advertising Net Revenue Share (Excluding TAC) for the Top New Media Companies, 1Q05-4Q08

Table: U.S. Internet Advertising Net Revenue Share (Excluding TAC) for the Top New Media Companies and Their Advertising Partners, 1Q05-4Q08 (%)

Table: U.S. Internet Advertising Gross Revenue Share (Including TAC) for the Top New Media Companies, 1Q05-4Q08 (%)

Figure: U.S. Internet Advertising Revenue Share for the Top New Media Companies, 4Q08

U. S. Top New Media Companies' Market Shares in Display and Search Advertising Revenue

Figure: U.S. Search Advertising Net Revenue Share (Excluding TAC) for the Top New Media Companies, 1Q05-4Q08

Table: U.S. Search Advertising Net Revenue Share (Excluding TAC) for the Top New Media Companies, 1Q05-4Q08 (%)

Figure: U.S. Display Advertising Net Revenue Share (Excluding TAC) for the Top New Media Companies, 1Q05-4Q08

Table: U.S. Display Advertising Net Revenue Share (Excluding TAC) for the Top New Media Companies, 1Q05-4Q08 (%)

Future Outlook

Essential Guidance

Learn More

Related Research

Abstract

This IDC update reports the total volume and growth rate of the worldwide, regional, and U.S. Internet advertising spending for 4Q08. It also reports the top U.S. new media companies' quarterly domestic ad sales, growth rates, and market shares, as well as the spending on major ad formats and their growth rates and market shares.

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