Leisure Outside the Home

Published by: Key Note Publications Ltd

Published: Dec. 1, 2008 - 150 Pages

Table of Contents

Executive Summary

1. Industry Overview

REPORT COVERAGE

REPORT BACKGROUND

ECOMONIC TRENDS

Population

Table 1.1: UK Resident Population Estimates by Sex (000), Mid-Years 2003-2007

Gross Domestic Product

Table 1.2: UK Gross Domestic Product at Current and Annual

Chain-Linked Prices (£m), 2003-2007

Inflation

Table 1.3: UK Rate of Inflation (%), 2003-2007

Unemployment

Table 1.4: Actual Number of Unemployed Persons in the UK (million), 2003-2007

Household Disposable Income

Table 1.5: Household Disposable Income Per Capita (£), 2003-2007

MARKET SIZE

Table 1.6: Consumer Expenditure on Leisure Outside the Home by Sector at Current

Prices (£m), 2004-2008

MARKET SEGMENTATION

Eating and Drinking

Sport and Fitness

Entertainment and Culture

Gambling

Other Leisure Activities

INDUSTRY STRUCTURE

MARKET POSITION

In-Home Leisure

KEY TRENDS

Travel and Tourism

Table 1.7: The UK Travel and Tourism Market by Sector by Value (£bn),

2003-2007

Europe/International Market

LEGISLATION

KEY TRADE ASSOCIATIONS

2. PEST Analysis

POLITICAL FACTORS

ECONOMIC FACTORS

SOCIAL FACTORS

TECHNOLOGICAL FACTORS

3. Key Note Primary Research

INTROUCTION

THE MOST POPULAR LEISURE ACTIVITIES OUTSIDE THE HOME

Table 3.1: Penetration of Popular Leisure Activities Outside the Home by Sex

(% of adults), 2006 and 2008

Socialising and Shopping

Eating and Drinking

Physical Pursuits

Entertainment Outside the Home

IN-HOME LEISURE

Table 3.2: Popular Leisure Activities in the Home (% of adults), 2008

4. Competitive Structure

THE MARKETPLACE

Table 4.1: Selected Major Players in the UK Leisure Market by Sector, 2008

The Licensed Trade: from Conglomerate to Specialist

Eating Out: International Influences

Gambling: Regulation and Technology

Health Clubs and Cinemas: from Quoted to Private Ownership

Contrasts with In-Home Leisure

OUTSIDE SUPPLIERS

MARKETING ACTIVITY

5. The Licensed Trade (Pubs, Bars and Licensed Clubs)

INTRODUCTION

KEY TRENDS

Traditional Pub Remains Strong

Competition from Other Licensed Premises

Take-Home Alcohol Prices and Smoking Bans

Rise of the Pub-Restaurant

Nightclubs Struggle against Late Bars

MARKET SIZE

Table 5.1: Alcohol Sales through the Licensed Trade (£m at rsp), 2004-2008

Figure 5.1: Alcohol Sales through the Licensed Trade (£m at rsp), 2004-2008

By Market Sector

Beer, Wines and Spirits

Pubs, Bars and Clubs

SUPPLY STRUCTURE

Table 5.2: Pub Ownership by Type of Owner (number of pubs), 2007

MAJOR PLAYERS

Table 5.3: The UK’s Largest Pub Companies by Number of Pubs, 2008

Mitchells & Butlers PLC

Punch Taverns PLC

Enterprise Inns PLC

Greene King PLC

JD Wetherspoon PLC

Other Pub Companies

MARKETING ACTIVITY

Table 5.4: Main Media Advertising Expenditure by Pubs,

Chain Restaurants and Nightclubs (£000), Years Ending June 2006 and 2008

BUYING BEHAVIOUR

Table 5.5: Pub Drinkers and Nightclub Users by Sex, Age, Social Grade

and Region (% of adults), 2006 and 2008

Table 5.6: Occasions on Which Pubs are Used (% of adults), 2007

Table 5.7: Main Changes That Consumers Would Like

to See in Pubs (% of adults), 2007

FORECASTS

Table 5.8: Forecast Alcohol Sales through the Licensed Trade

(£m at rsp), 2009-2013

6. Eating Out (Leisure Meals in Restaurants)

INTRODUCTION

KEY TRENDS

Long-Term Market Growth

Market Open to Foreign and Fashion Influences

More Difficult Trading Conditions

The ‘Fast Casual’ Trend

Industry Remains Fragmented

MARKET SIZE

Table 6.1: Consumer Expenditure on Restaurant Meals Excluding Alcohol

(£m at rsp), 2004-2008

Figure 6.1: Consumer Expenditure on Restaurant Meals Excluding Alcohol

(£m at rsp), 2004-2008

By Market Sector

Table 6.2: The UK Restaurant Meals Market by Sector

(£m at rsp and %), 2003 and 2006-2008

Table 6.3: Type of Restaurant Used for an Evening Meal in the Last 3 Months

(% of adults), 2008

SUPPLY STRUCTURE

MAJOR PLAYERS

Table 6.4: The UK’s Leading Operators of Chain Restaurants by Turnover and

Number of Restaurants (£m), 2008

Table 6.5: Leading Restaurant Brands by Number of Restaurants, 2008

McDonald’s Restaurants

Yum! Brands

Whitbread PLC

The Restaurant Group PLC

Burger King

Other Restaurant Companies

MARKETING ACTIVITY

Table 6.6: Main Media Advertising Expenditure by Restaurants

(£000), Years to June 2006 and 2008

BUYING BEHAVIOUR

Table 6.7: Eating Out (Not During Work) by Sex, Age,

Social Grade, Working Status and Region (% of adults), 2006 and 2008

Table 6.8: Popular Occasions for Eating Out (% of respondents), 2007

FORECASTS

Table 6.9: Forecast Consumer Expenditure on Restaurant Meals

Excluding Alcohol (£m at rsp), 2009-2013

7. Sport and Exercise

INTRODUCTION

KEY TRENDS

Putting Fitness First

Government Backing for Fitness

Football and Golf Outstanding

Olympics, Commonwealth Games, World Cup 2018?

MARKET SIZE

Table 7.1: Consumer Expenditure on Sports and Fitness Participation (£m),

2004-2008

Figure 7.1: Consumer Expenditure on Sports and Fitness Participation (£m),

2004-2008

By Market Sector

Popular Sports and Fitness Activities

Table 7.2: Regular Participation in Sport or Exercise by Type

(% of adults), 2004, 2006 and 2008

SUPPLY STRUCTURE

Participation Facilities

Other Organisations

Equipment Supply

MAJOR PLAYERS

Health Clubs

MARKETING ACTIVITY

BUYING BEHAVIOUR

Table 7.3: Regular Participation in Any Sport or Keep Fit by Sex, Age,

Social Grade and Region (% of adults), 2006 and 2008

Table 7.4: Regular Participation in Outdoor Activities by Sex, Age, Social Grade and

Region (% of adults), 2006 and 2008

FORECASTS

Table 7.5: Forecast Consumer Expenditure on Sports

and Fitness Participation (£m), 2009-2013

8. Gambling

INTRODUCTION

KEY TRENDS

The National Lottery and New Gambling Act

Changing Social Role of Gambling

Legislative Changes Boost Betting Shops

MARKET SIZE

Table 8.1: Consumer Expenditure (Money Lost) on Gambling (£m), 2004-2008

Figure 8.1: Consumer Expenditure (Money Lost) on Gambling (£m), 2004-2008

By Market Sector

National Lottery

Betting at Bookmakers

Casinos and Bingo Clubs

Amusement Machines

Other Gambling

SUPPLY STRUCTURE AND MARKET LEADERS

National Lottery

Bookmaking

Casinos

Bingo

Remote Gambling

Football Pools

Table 8.2: Leading Gambling Operators in the UK, 2008

MARKETNG ACTIVITY

Table 8.3: Main Media Advertising Expenditure on Gambling (£000),

Years Ending June 2006 and 2008

BUYING BEHAVIOUR

Table 8.4: Frequency of Participation in Lotto (% of adults), 2008

FORECASTS

Table 8.5: Forecast Consumer Expenditure (Money Lost) on Gambling (£m),

2009-2013

9. Cinema

INTRODUCTION

KEY TRENDS

Cinema’s Historic Role in Leisure

Blockbusters Broaden Audience

Multiplexes and Leisure Complexes

Cinema Ownership Fluctuates

Movie Production Remains Traditional

MARKET SIZE

Table 9.1: The UK Cinema Market by Volume and Value (million and £m),

2004-2008

Figure 9.1: The UK Cinema Market by Value (million and £m), 2004-2008

By Market Sector

Table 9.2: Top Ten Movies at the UK Box Office (£m),

Released in 2007, Continuing into 2008

SUPPLY STRUCTURE

Number of Cinema Screens

Table 9.3: Capacity of the UK Cinema Industry, 2004-2008

Cinema Advertising

Movie Supply

MAJOR PLAYERS

Exhibitors

Table 9.4: Leading Operators of UK Cinemas by Sites and Screens, 2008

Odeon Cinemas

Vue Entertainment

Cineworld

Showcase

Movie Studios and Distributors

MARKETNG ACTIVITY

Main Media Advertising Expenditure

Table 9.5: Main Media Advertising Expenditure on Selected

Cinema Releases (£000), Year Ending June 2008

BUYING BEHAVIOUR

Table 9.6: Demographics of Regular Adult Cinema-Goers (% of adults), 2008

FORECASTS

Table 9.7: The Forecast UK Cinema Market by Volume and Value

(million and £m), 2009-2013

10. Live Entertainment and Other Leisure

Outside the Home

INTRODUCTION

KEY TRENDS

Looking for Active Leisure

Easier to Make Bookings

Football Dominates but Olympics Looming

Home Improvement and Cocooning

MARKET SIZE

Table 10.1: Consumer Expenditure on Other Leisure

Outside the Home (£m), 2004-2008

Figure 10.1: Consumer Expenditure on Other Leisure Outside the Home (£m),

2004-2008

By Market Sector

SUPPLY STRUCTURE AND MAJOR PLAYERS

Non-Commercial Suppliers

Spectator Sport

Live Entertainment

Indoor Games

MARKETING ACTIVITY

Main Media Advertising Expenditure

BUYING BEHAVIOUR

Table 10.2: Regular Participation in Miscellaneous Leisure

Activities by Sex, Age, Social Grade and Region (% of adults), 2008

FORECASTS

Table 10.3: Forecast Consumer Expenditure on Other Leisure

Outside the Home (£m), 2009-2013

11. A Global Perspective

OVERVIEW

12. The Future

INTRODUCTION

The Economy

Population

Table 12.1: Forecast UK Resident Population by Sex (000), Mid-Years 2008-2012

Table 12.2: The Forecast UK Population by Age (000), 2007 and 2012

Gross Domestic Product

Table 12.3: Forecast UK Growth in Gross Domestic Product in Real Terms (%),

2008-2012

Inflation

Table 12.4: Forecast UK Rate of Inflation (%), 2008-2012

Unemployment

Table 12.5: Forecast Actual Number of Unemployed Persons in the UK (million),

2008-2012

FORECASTS 2009 TO 2013

Table 12.6: Forecast Consumer Expenditure on Leisure

Outside the Home (£m), 2009-2013

Market Growth

Figure 12.1: Forecast Consumer Expenditure on Leisure Outside the Home (£m),

2009-2013

FUTURE TRENDS

13. Further Sources

Associations

General Sources

Government Publications

Bisnode Sources

Understanding TGI Data

Number, Profile, Penetration

Social Grade

Standard Region

Key Note Research

The Key Note Range of Reports

Abstract

Key Note estimates that total consumer spending on leisure in the UK is worth just over £100bn in 2008 (excluding holidays and travel costs). Approximately 40% of this is spent within the home (e.g. on televisions, computers and reading materials). The higher proportion, around 60%, is spent on activities outside the home.

Leisure outside the home is an extremely diverse market, ranging across sport, culture and gambling-related activities. The largest sector values are generated by the sale of alcohol and restaurant meals. Drinking and eating account for nearly two-thirds of spending outside the home, ahead of gambling, on which consumers spend around £10bn a year. However, in a complex market pattern, playing the National Lottery (the leading gambling activity) helps to fund and subsidise many of the healthy or cultural pursuits that preoccupy consumers. The National Lottery benefits a variety of leisure activities, including swimming in local-authority leisure centres and attending the opera or ballet.

The presence of alcohol and gambling in the leisure market means that regulation is ever-present. The current decade has brought comprehensive reform and modernisation of outdated laws on alcohol licensing and gambling, as well as a complete ban on smoking in public premises (a law that represented a sea change for many pubs and restaurants). The Government’s decision to ban smoking in enclosed public places fits in with growing health‑consciousness on the part of consumers, many of whom have drifted away from competitive sports towards less complicated fitness activities, such as walking, swimming or jogging.

The companies coping with these regulatory changes are now mainly specialists in niche leisure markets, as opposed to the massive conglomerates that operated in the 1990s. Leading examples of these — maintaining brand names familiar to the UK consumer over decades — include: Odeon Cinemas, Ladbrokes (gambling), Virgin Active (health clubs), and Beefeater (restaurants). Many of the leading leisure brands are now backed by private equity, rather than being publicly quoted.

In contrast to the media-dominated in-home leisure market, where multinational companies are all-powerful, these markets remain predominantly national, even parochial, in character. Examples of traditional favourites are widespread and include eating out (traditional pubs), bingo clubs, cricket, bowls and the West End theatre. The international influence is strongest in the cinema, where the Hollywood giants still rule, and in restaurants, featuring US brands such as Pizza Hut and McDonald’s.

With the UK heading for a recession in 2008 and beyond, the prospects for leisure spending outside the home are poor for the rest of the decade. Key Note is predicting low growth (under 10%) over the next 5 years, although the sector will be held back by declines in some key markets, notably the massive alcoholic-drinks market. Eating out should continue to prosper, as should live entertainment (including spectator sport, with its London 2012 Olympics dividend). Being able to ‘search and book’ events using home computers is itself providing a boost to demand for live entertainment, underpinning a general, growing desire to escape from ‘cocooning’ within the home during leisure time.

Get Full Details About This Report >>

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 250,000 market research reports, company profiles and country profiles from over 650 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.