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Is Internet Video Compelling Enough to Cut the Cable

Published by: Yankee Group

Published: Feb. 1, 2009 - 4 Pages


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Abstract

Now that media companies are making their television programming available on the Internet, audiences are growing and single-play cable cutting has become a measurable phenomenon. Although most Internet video viewers aren’t yet ready to get rid of their pay-TV service, it’s time for media companies and pay-TV providers to build the software platforms and distribution networks to bring Internet video to the television set.

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