US TV Viewers' Response to Economic Turmoil

Published by: In-Stat

Published: Mar. 1, 2009 - 54 Pages

Table of Contents

Executive Summary

Some Historical Perspective on Economic Turmoil

Reed Business Webinar Series Provides Insights into the Turnaround

US Consumer Attitudes about Current Economic Situation

Employment Status and Confidence

How Has Your Personal Wealth Changed

How Will Spending Change on Communications Services

Spending On Subscription-TV Services

Spending on Broadband Services

Spending on Mobile Services

Estimate of Annual Decrease in Spending on Pay-TV, Broadband, and Mobile Services by Household Income Group

How Will General Consumer Spending Change, by Season

TV Viewing Habits by Gender, by Income, and by Age

What Males are Watching on a Schedule

What Females are Watching on a Schedule

Multitasking While Watching TV

Overall Comparisons by Gender

Females Multitasking While Watching TV, by Age

Males Multitasking While Watching TV, by Age

Multitasking by Gender, Ages 18-34

Multitasking by Gender, Ages 35-49

Multitasking by Gender, 50 to 65+

Estimate of Number of TV Viewers Multitasking While Watching TV

Why Multitasking Is an Important Issue

Harris Dynacast Solution Marries TV With Live Web Portals

Dynacast Makes the Web a “Lean Back” Experience

Netbook PCs and Mobile Internet Devices May Be an Opportunity

Consumer Interest in “Lite” Subscription-TV Services

Sezmi TV

Daily Media.TV

Estimate for Number of Consumers Interested in “Lite” Subscription-TV

Methodology

More Detailed Data From This Survey is Available

Related In-Stat Reports

List of Tables

Table 1. How Worried Are You about Employment Situation, by Gender and by Income

Table 2. Confidence in Finding a Job Within Six Months, by Gender and by Income

Table 3. How Has Your Personal Wealth Changed, by Gender and by Income

Table 4. Changes in Spending on Subscription-TV, by Gender and by Income

Table 5. Changes in Spending on Broadband, by Gender and by Income

Table 6. Changes in Spending on Mobile Services, by Gender and by Income

Table 7. Estimate of Monthly and Annual Decrease in Spending (Households in Millions, US$ in Millions)

Table 8. How Will Overall Spending Change for Holidays, by Gender and by Income

Table 9. How Will Overall Spending Change for Winter, by Gender and by Income

Table 10. How Will Overall Spending Change for Spring, by Gender and by Income

Table 11. Comparison of Spending Plans by Quarter, by Gender

Table 12. Programming Genres Male Respondents Watch “Live,” by Income

Table 13. Programming Genres Female Respondents Watch “Live,” by Income

Table 14. Females Compared with Males for Live Programming, by Genre and by Income

Table 15. Multitasking While Watching TV, by Gender and by Income

Table 16. Females Multitasking While Watching TV, by Age

Table 17. Males Multitasking While Watching TV, by Age

Table 18. Multitasking by Gender, Ages 18-34

Table 19. Multitasking by Gender, Ages 35-49

Table 20. Multitasking by Gender, 50 to 65+

Table 21. Estimate of US TV Viewers Multitasking, by Gender and Age (Number of People in Category, in Millions, Percentage in Percent)

Table 22. Estimate of Males Over 50, Sitting Still But Not Using a PC

Table 23. Female Interest in “Lite” Subscription-TV Service, by Age Group

Table 24. Male Interest in “Lite” Subscription-TV Service, by Age Group

List of Figures

Figure 1. How Respondents Get International News and Information, by Gender and by Income

Figure 2. How Worried Are You About Employment Situation, by Income

Figure 3. Confidence in Finding a Job Within Six Months, by Income

Figure 4. How Has Your Personal Wealth Changed, by Income

Figure 5. Changes in Spending on Subscription-TV, by Income

Figure 6. Changes in Spending on Broadband, by Income

Figure 7. Changes in Spending on Mobile Services, by Income

Figure 8. Estimate of Annual Decrease in Spending by Income Level (US$ in Millions)

Figure 9. How Will Overall Spending Change for Holidays, by Income

Figure 10. How Will Overall Spending Change for Winter, by Income

Figure 11. How Will Overall Spending Change for Spring, by Income

Figure 12. Comparison of Spending Plans by Quarter, by Gender

Figure 13. Programming Genres Male Respondents Watch “Live,” Sorted by Income

Figure 14. Programming Genres Male Respondents Watch “Live,” Sorted by Genre

Figure 15. Programming Genres Female Respondents Watch “Live,” Sorted by Income

Figure 16. Programming Genres Female Respondents Watch “Live,” Sorted by Genre

Figure 17. Multitasking While Watching TV, by Gender

Figure 18. Multitasking While Watching TV, by Income

Figure 19. Multitasking While Watching TV, by Activity and Income

Figure 20. Females Multitasking While Watching TV, by Age

Figure 21. Males Multitasking While Watching TV, by Age

Figure 22. Multitasking by Gender, Ages 18-34

Figure 23. Multitasking by Gender, Ages 35-49

Figure 24. Multitasking by Gender, 50 to 65+

Figure 25. Estimate of US TV Viewers Multitasking, by Gender and Age (Number of People in Category, in Millions)

Figure 26. Broadband Penetration Versus TV Delivery System Penetration Through 2013

Figure 27. Comfortable Recliner With Built-In Computer Table

Figure 28. Female and Male Interest Level in “Lite” Subscription-TV Service, by Age

Abstract

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