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The International Market For Brand Protection Solutions For Drink & Food Products

Published by: Vandagraf International Limited

Published: Dec. 1, 2008 - 106 Pages


Table of Contents


1. Summary Overview - Drink & Food Products

• Table Security risks - Product related through the supply chain in Drink & Food Products

• Table Countermeasures - Appropriate to product related crime in Drink & Food Products

2. Drink Products

2.1 Market Overview - Industry structure & leading companies - Drink Products

2.2 Product Related Crime - Drink Products

2.2.1 Case Study - High rates of Excise Duty on Alcoholic Drinks naturally attract smuggling and counterfeiting

2.2.2 Case Study - UK Food Standards Agency Issues Warning on Counterfeit Vodka in 2005

2.2.3 Case Study - Fraud Database Leads to Vodka Raid in the United Kingdom in 2008

2.2.4 Case Study - Counterfeit Product / Packaging - Johnnie Walker Whisky

2.2.5 Counterfeiting and Product Quality if the Wine Industry

2.3 Brand Protection - Drink Products

2.3.1 Tamper Evident Packaging - Shrink sleeves in the Liquors / Spirits market

2.3.2 Tamper evident and non-refillable closures for Liquors / Spirits

2.3.3 Brand Protection of Premium Wine and Fortified Wine

2.3.4 Case History - A new high tech anti-counterfeiting technology from Kodak Helps Napa Valley Wineries Fight Wine Fraud

2.3.5 Case Study - eProvenance RFID enabled Brand Protection Technology for Fine Wine

2.3.6 Case Study - InkSure and eProvenance have formed a Technology Alliance to protect the Fine Wine Market

2.3.7 Case Study - Smartcorq - RFID enabled wine cork provides information about a wine’s background (Time / Temperature profile)

2.3.8 Case Study - A Hotel in Mexico adopts RFID to prevent Wine Theft

2.3.9 Rioja Wine Label with Generic Hologram

2.3.10 Molecular Micro-taggants - Drink Products

2. 4 Opportunities for Brand Protection Solutions Providers - Drink Products

3. Food Products

3.1 Market Overview - Industry structure & leading companies - Food Products

3.2 Product Related Crime and Product Related Quality Issues - Food Products

3.2.1 Case Study - Counterfeiting locally branded honey - Micro-taggants that occur naturally can ensure authenticity

3.2.2 Case Study - Food Alert - Product recall following detection of potential carcinogen in Honey in Scotland in 2005

3.2.3 Case Study - Artificial colouration of edible olives with non-edible shoe polish in Egypt

3.2.4 Product Tampering in the Food Products Sector - Types of Tampering

3.2.5 Case Study - Melamine traces found in Fake Protein Powder in Milk Products for Children in China - Arrests have been made in 2008

3.3 Brand Protection - Food Products

3.3.1 Case Study - Norwegian Food Group Nortura to Track Meat

3.3.2 Case Study - Leading Mexican tomato and pepper supplier Del Campo to deploy brand protection technology HarvestMark from YottaMark

3.3.3 Case Study - Nestle Deutschland - RFID Labels for Food Products

3.3.4 Case Study - Marks & Spencer Creates RFID Supply Chain for Refrigerated Foods - Worldwide Fruit Limited

3.3.5 Tamper Evident Packaging in the Food Sector

3.3.6 Nano-Technology - A Big Future for Brand Protection for Food Products

3.3.7 Food Quality and Freshness - An Essential Aspect of Brand Protection in the Food Sector

3.3.8 Smart / Intelligent Labels

3.3.9 Freshness Labels and the Like - For Food Products

3.3.10 Time-Temperature (TTI) Devices used in the Food Sector

3.3.11 Case Study - French Retail Chain Monoprix - Time/Temperature and Freshness Indicator Labels

3.3.12 Case Study - 3M MonitorMark Time/Temperature Indicator (TTI) Tag

3.3.13 Schreiner e-temp-label - Time/Temperature Indicator (TTI) RFID Label

3.3.14 Case Study - Biott Time/Temperature Indicator (TTI) Labels - Brand Protection Applications in the Food Sector

3.3.15 Case Study - The Timestrip™ Family of Time/Temperature Indicators and the Like

3.3.16 Forecast Evolution of Date Code Technologies - For Food Products

3.3.17 Management of Cold Chain Issues in the Food Sector

3.3.18 Profile of a Tesco Cold Chain DC project

3.3.19 RFID Labels in Supermarkets / Hypermarkets

3.3.20 Brand Protection and RFID in Retailing

3.3.21 RFID enabled Intelligent Freezer - Metro Group

3.4 Opportunities for Brand Protection Solutions Providers - Food Products

4. Security features (and systems) used in labelling and packaging applications for Drink & Food Products

4.1 How authentication technologies can assist in the fight against product piracy

4.2 Introducing a simple method of validation for customs inspection

4.3 Developing an inspection tool or security feature that assists in identifying suspected spurious Drink & Food products

4.4 Providing assurance to end users

4.5 Case Study - Counterfeit vodka laced with toxic household agents created a deadly cocktail that killed dozens of Russians in 2006

4.6 Is it possible to develop a single, global anti-counterfeit device that will be recognised and used in all applications?

4.7 Applying the right strategy and tactics to anti-counterfeiting and anti-tampering initiatives

4.8 Developing a layered approach to product protection

4.9 Levels of Defense in Brand Protection

4.10 Case Study - Cost effective security packaging for Tea comprising a combination of multiple functions integrated into a single label

4.11 The importance of being able to prove provenance

4.12 How install a resilient and adaptable system

4.13 How to protect against theft in the supply chain and on the retail shelf

4.14 How to protect against tampering, grazing and extortion risk

4.15 Marking packaging so that products can carry their own self-validating features

4.16 Adapting paper labels

4.17 Using swing tickets and tags

4.18 Adapting primary packaging and adding tear tapes

4.19 Forensic (invisible) marking methods and compounds for products and components

4.20 Case Study - Genotyping and DNA Marking to combat Wine Counterfeiting

4.21 Direct Visible Marking Methods for Food Packaging

4.22 Security Labelling (Base) Materials

4.23 Security Packaging (and Cap Sealing) Materials

4.24 Security Tags and Swing Tickets

4.25 Security Materials for use in the Drink & Food Sector

4.26 Adding Security to Glass Containers

4.27 Brand Protection Features

4.27.1 Special Inks

4.27.2 Embossing, Holograms and Foils

4.27.3 Films and Overlays (including Polarisers)

4.27.4 Chipless Tags

4.27.5 Radio Frequency (RFID) Devices

4.28 Ink jet Marking

4.29 Transfer Ribbon Marking

4.30 Laser Encoding - On-product and Ink Activated

4.31 Linking Serial Marking to Authentication Databases

4.32 Using the Internet and SMS Messaging to Provide Provenance Advice

4.33 Product Marking with Encrypted (2d) Bar Codes

4.34 Surface Feature Identification

4.35 Protecting Brands on the Worldwide Web

4.36 Cost and Relative Security Performance Measurement

4.37 Summary - Security Features

4.4 Opportunities for Manufacturers of Brand Protection Solutions - Drink & Food Products

Appendices

Appendix I Brand Protection Solutions - A new series of 10 targeted end user sector specific market reports from Vandagraf International -

Appendix II Major multi-client report: “The International Markets for Brand Protection Solutions - 2nd Edition (Publication date: January 2008) - A techno-economic market review

About Vandagraf International Limited

Author Profiles

Acknowledgements.

Abstract

We at Vandagraf International have been very much encouraged by the feedback we have been receiving from the marketplace concerning the quality of the data and relevance of our major report published earlier in 2008: “The International Market for Brand Protection Solution - 2nd Edition”.

This has reinforced our view of the importance of brand protection issues and that interest is building as the problems of product related crime continue to worsen globally.

So Vandagraf International in association with Product and Image Security Foundation is now launching a new series of 10 end-user sector specific reports in the Brand Protection arena. Research for these reports is already well under way, underpinned by our recently published Vandagraf multi-client study, as mentioned above.

The scope of the previously published highly comprehensive 400 plus page report covered the full range of end-user sectors identified by the World Customs Organisation as being of particular significance and provides a perfect platform from which to carry out our additional research and analysis and from there to produce the new series of Vandagraf end-user sector specific reports.

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