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Asia/Pacific (Excluding Japan) Mobile Music Review: Device Makers Seize InitiativePublished by: IDC Published: Feb. 26, 2009 - 25 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Supply-Side Research Secondary Sources End-User Research Situation Overview 2008 - Devices and Content Come Together Nokia Focuses on Services and Launches Products Sony Ericsson Introduces PlayNow Motorola Snaps Up Soundbuzz Apple's iPhone Comes to Asia 2008 - Mobile Phone Technology Trends Efforts at Improving Usability Figure: Motorola ROKR E8 Figure: Nokia N96 Proliferation of Accessories Figure: Sony Ericsson MBW-200 Rise of Radio Figure: Penetration of FM Radio and Digital Music Playback in Mobile Phones, 1Q07-3Q08 Growing Storage Needs Figure: Mobile Phone Shipments by Embedded Memory, 1Q07-3Q08 Figure: Mobile Phone Shipments by Expansion Type, 1Q07-3Q08 Figure: Percentage of Mobile Phones with Expansion Capability by Price Band, 3Q08 2008 - Consumer Trends Figure: Ownership of Music Capabilities Figure: Usage of Digital Music Playback Figure: Usage of FM Radio Figure: Importance of Various Features in Mobile Phones Figure: Importance of MP3 Playback in Mobile Phones Future Outlook The Mobile Music Business Model Forecast and Assumptions Figure: Asia/Pacific (Excluding Japan) Shipments of Music Phones, 2006-2011 Market Context Table: Asia/Pacific (Excluding Japan) Mobile Phone Market, 2007-2012: Comparison of the 2007 and 2008 Forecast (M) Essential Guidance Learn More Related Research Synopsis AbstractThis IDC study shows the experiences of the mobile music market in this period of change, with mobile phone makers mounting aggressive efforts in both the device and service segments. The shipments of MP3-capable phones are expected to double over the next five years. At the same time, device makers including Nokia, Sony Ericsson, and Motorola move into music services. "Apart from competition between device makers and operators, wider factors including piracy and the current economic slump mean that the digital music pie may not grow fast enough to fully sustain this interest. Ultimately, a Darwinism process will take place as some business models adapt to survive, while others inevitably fail," says Aloysius Choong, research manager, Personal Systems, IDC Asia/Pacific. Get Full Details About This Report >> |
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