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Board Meeting Minutes: February 4, 2009: IDC's Marketing Operations Leadership Board - Marketing Shared Services and Other Actions Marketers Should Consider in the DownturnPublished by: IDC Published: Feb. 25, 2009 - 9 Pages Table of ContentsTable of Contents IDC Opinion In This Insight Situation Overview Best Practices in Marketing Shared Services Figure: Marketing Shared Services Definition Figure: Marketing Shared Services Maturity Spectrum Marketing's Reaction in a Down Economy Future Outlook AbstractThis IDC Insight provides a brief summary of the Marketing Operations Leadership Board meeting held on February 4, 2009, in San Jose, California, with 20 marketing executives in attendance. The morning session was devoted to a discussion of the emerging role of marketing shared services within several IDC client organizations. The afternoon session focused on marketing's reaction in a down economy, specifically focused on the actions marketers can now take to better position their organizations for the future; also included was a group discussion of future research priorities for the CMO Advisory Service. Get Full Details About This Report >> |
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