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U.S. Consumer Online Attitudes Survey Results, Part II: Online Brand ProfilesPublished by: IDC Published: Feb. 24, 2009 - 28 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Situation Overview Internet Brand Profiles: Survey Highlights Amazon AOL Apple eBay Hulu MapQuest Microsoft Live MSN MySpace New York Times Yahoo! YouTube Consumer Perception of Internet Brands Awareness of Internet Brands Table: U.S. Consumer Awareness of Internet Brands by Gender and Age (% of Respondents) Figure: U.S. Online Consumer Awareness of Internet Brands Figure: U.S. Online Consumer Awareness of Internet Brands Affinity for Internet Brands Table: U.S. Consumer Affinity for Internet Brands by Gender and Age (% of Respondents) Figure: U.S. Online Consumer Affinity for Internet Brands Figure: U.S. Online Consumer Affinity for Internet Brands Quality and Ease of Use of Internet Brands' Products and Services Table: U.S. Consumer Perception of Internet Brands' Product Quality by Gender and Age (% of Respondents) Figure: U.S. Online Consumer Perception of Internet Brands' Product Quality Figure: U.S. Online Consumer Perception of Internet Brands' Product Quality Table: U.S. Consumers' Perception of Brands' Product Ease of Use by Gender and Age (% of Respondents) Figure: U.S. Online Consumers' Perception of Brands' Product Ease of Use Figure: U.S. Online Consumers' Perception of Brands' Product Ease of Use Trustworthiness of Internet Brands Table: U.S. Consumer Trust of Internet Brands by Gender and Age (% of Respondents) Figure: U.S. Online Consumer Trust of Internet Brands Figure: U.S. Online Consumer Trust of Internet Brands Future Outlook Essential Guidance Learn More Related Research Synopsis AbstractThis IDC study analyzes U.S. online consumer attitudes toward 27 leading Internet brands. Data for this analysis comes from our 2008 U.S. Online Consumer Attitudes Survey, which provides a comprehensive overview of what U.S. consumers think about certain aspects of the Internet. "Measuring Internet brands solely by the number of users is poor practice. Just because a brand is well known does not necessarily mean consumers feel more favorably toward it," says Caroline Dangson, research analyst for IDC's Digital Marketplace team. "In some cases, such as for Facebook and MySpace, brand image is weaker than brand awareness. Hulu is not very well known, but has a very strong brand image." Get Full Details About This Report >> |
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