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Published by: Mintel International Group Ltd.
Published: Feb. 1, 2009 - 105 Pages
Table of Contents
- SCOPE AND THEMES
- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
- EXECUTIVE SUMMARY
- Internet drawing media hours away from other sources
- Broadcast still dominates video consumption, but future for broadcast looks bleak
- Americans browse more than they read
- The bell tolls for CDs: MP3 playback beats CD playback
- Online gaming exceeds console and handheld gaming combined
- Data-based communications exceeding voice by phone time
- $75K-99Ks more important to tech adoption than over-$100Ks
- Laptop/desktop killers: Netbooks, MIDs and Smartphones
- Netbooks
- MIDs
- Smartphones
- Cloud computing to propel Netbooks, Smartphones, MIDs
- Closing time for copper wire as overflow minutes handled through IM
- TIME COMPETITION
- Competition between video sources
- Figure 1: Media consumption (video) based on hours per person, 2003-07
- Figure 2: Media consumption (other) based on hours per person, 2003-07
- Online video serving different purpose than television programming
- Internet drawing media hours away from TV, magazines, radio, newspapers
- Figure 3: Attitudes related to internet and enterntainment, April 2001-June 2008
- Death by a thousand cuts
- Figure 4: Radio and newspaper daily usage, May 03 - June 2008
- Time spent on video, audio, reading, and techno-communications
- Figure 5: Weekly hours spent watching video, by media, November 2008
- A new generation of electronic readers
- Use of electronic readers
- Innovations and Innovators: E-readers
- Figure 6: Weekly hours spent reading, by medium, November 2008
- Listening to MP3s surpasses listening to CDs, but traditional radio still king
- PC is now the primary piece of audio equipment
- Innovations: Philips FW-i1000
- Figure 7: Weekly hours spent listening to audio, by medium, November 2008
- Online gaming amounts to lion’s share of video game time spend
- Figure 8: Weekly hours spent playing video games, by format, November 2008
- Changing face of socializing
- Figure 9: Weekly hours spent using different technologies to socialize, November 2008
- Presence of and comfort with PCs still growing
- Figure 10: Use of computer at work, April 2001-June 2008
- Figure 11: Computer ownership, April 01-June 08
- Figure 12: Internet use at home and work, April 2008
- Number of PCs per household slowly rising
- Figure 13: Number of PCs in household, June 2002-May 2003
- Innovations: MIDs from Samsung and Asus
- Figure 14: Hours spent at home using PC, April 2001-June 2008
- DEMOGRAPHIC ANALYSIS OF TIME COMPETITION
- No time for prime time among younger adults
- Figure 15: Weekly hours spent watching video content, by age, November 2008
- Print losing youth audience
- Figure 16: Weekly hours spent doing reading-related activities, by age, November 2008
- Figure 17: Weekly hours spent listening to music in different formats, by age, November 2008
- 25-34s spend more time gaming than 18-24s
- Figure 18: Weekly hours spent playing video games in different formats, by age, November 2008
- No time for niceties: youngest adults don’t like to dial
- Figure 19: Weekly hours spent using technology to socialize, by age, November 2008
- Gender, video, reading, and techno communications
- Figure 20: Weekly hours spent watching video, by gender, November 2008
- Figure 21: Weekly hours spent listening to audio, by gender, November 2008
- Women hung up on voice
- Figure 22: Weekly hours spent using different technologies to socialize, by gender, November 2008
- Figure 23: Weekly hours spent doing reading-related activities, by gender, November 2008
- Capitalizing on women’s interest in casual gaming and print
- Figure 24: Weekly hours spent playing video games, by gender, November 2008
- No time for games among over-$100Ks
- Figure 25: Weekly hours spent playing video games, by household income, November 2008
- TIME COMPETITION BY HOUSEHOLD INCOME
- Get this business machine away from my leisure hours
- Portable entertainment appeals more to $75K-99Ks than to over-$100Ks
- Leisure hour competition more fierce in higher income groups
- Services that appeal to over-$75Ks
- Data by household income
- Figure 26: Hours spent in reading-related activities, by household income, November 2008
- Figure 27: Weekly hours spent watching video content, by household income, November 2008
- Figure 28: Weekly hours spent listening to music in different formats, by household income, November 2008
- ACTIVITY PENETRATION
- Introduction
- PC usage varies with age
- Figure 29: Selected purposes for which PC is used in household, by age, February 2007-March 2008
- Web reading more popular than books, magazines, or newspapers
- Figure 30: Penetration for use of reading/browsing activities, by type of media, November 2008
- Figure 31: Penetration for music/audio listening, by type of activity, November 2008
- Figure 32: Penetration for video usage, by format, November 2008
- Figure 33: Penetration for gaming activities, by format, November 2008
- Innovation and innovators: The Peek
- Figure 34: Penetration for technocommunications, by activity, November 2008
- DOLLAR COMPETITION
- The PC under siege from the smartphone
- Hardware and communications as competing sectors
- Innovator: Cloud computing presents business opportunity
- Competition within communications
- Landline sales and subscriptions in decline
- Instant messaging provides multi-content, multi-user communication
- Innovation and Innovators: Belkin’s Skype Wi-Fi phone
- High-income respondents most likely to have non-standard landlines
- Figure 35: Attitudes towards communication, by age, November 2008
- Figure 36: Attitudes towards communication, by household income, November 2008
- ELECTRONICS STORES
- Circuit City goes under
- Figure 37: Electronics stores shopped at in the last three months, April 2001-June 2008
- Best Buy and RadioShack respond to economic downturn
- Online presentation
- Sales and promotions
- Customer service
- Free shipping and in-store pick-up
- Increasing focus on research and value in tech purchases spells trouble ahead
- Figure 38: Attitudes towards shopping for electronic equipment, April 2001-June 2008
- TECH FUTURE
- Mobile computing and the death of the traditional PC
- Peripherals make phones and portable viewing more comfortable
- Waiting for OLED
- Innovation and Innovators: Sony first out of the gate with OLED
- Innovation and Innovators: Roll-up and virtual keyboards for the business traveler
- Substantial interest in roll-up keyboards and video goggles
- Figure 39: Interest in mobility hardware, by gender, November 2008
- Portability peripherals highly desirable to under-35s
- Figure 40: Interest in mobility hardware, by age, November 2008
- Figure 41: Interest in mobility hardware, by household income, November 2008
- Striking interest in TUI, but prices need to fall
- Figure 42: Interest in touchpad computer screen, by age, November 2008
- STORAGE AND SUBSCRIPTIONS
- Introduction
- Subscriptions, streaming, and cloud storage
- Innovator: Netflix bypasses PCs, connects directly to televisions
- Innovator: TiVo wants to turn your PC into a DVR
- Entertainment subscriptions
- Subscription services data
- Figure 43: Monthly subscriptions, by gender, November 2008
- Figure 44: Monthly subscriptions, by age, November 2008
- Figure 45: Monthly subscriptions, by household income, November 2008
- Substantial competition in (still emerging) online storage market
- Figure 46: Selected file-hosting services, by feature, 2008
- Opportunities in portable hard drives
- Portable hard drive penetration tables
- Figure 47: Ownership of portable hard drive, by gender, November 2008
- Figure 48: Ownership of portable hard drive, by age, November 2008
- Figure 49: Ownership of portable hard drive, by household income, November 2008
- Innovator: Seagate bypasses PC
- Back-up services await marketing push
- Figure 50: Interest in off-site automatic content back-up services, by age, November 2008
- PCs still the primary storage site for content
- Men need bigger, harder drives
- Content storage on PCs
- Figure 51: Content storage on a PC, by type of content, November 2008
- Figure 52: Content storage on a PC, by gender, November 2008
- Figure 53: Content storage on a PC, by age, November 2008
- Figure 54: Content storage on a PC, by household income, November 2008
- Content storage on cell phones
- Figure 55: Content storage on a cell phone, by type of content, November 2008
- Figure 56: Content storage on a cell phone, by gender, November 2008
- Figure 57: Content storage on a cell phone, by age, November 2008
- Figure 58: Content storage on a cell phone, by household income, November 2008
- Content storage on MP3 players
- Figure 59: Content storage on an MP3 player, by type of content, November 2008
- Figure 60: Content storage on an MP3 player, by gender, November 2008
- Figure 61: Content storage on an MP3 player, by age, November 2008
- Figure 62: Content storage on an MP3 player, by household income, November 2008
- PC PERIPHERALS
- A recession-proof CE arena
- Room for continued growth in USB flash drives, webcams, disc burners
- Figure 63: Household ownership of PC peripherals, June 2002- June 2008
- INTERNET USAGE
- Three quarters of Americans online
- Figure 64: Internet access, 2000-08
- Faster and faster
- Innovation: speed rules when it comes to routers
- Online respondents buying into speed
- Figure 65: Attitudes towards communcation, by household income, November 2008
- Always on with 4G
- Portable connectivity
- Portable connectivity tables
- Figure 66: Attitudes towards communcation, by age, November 2008
- Figure 67: Attitudes towards communcation, by household income, November 2008
- Mommy’s little helper—an electronic device?
- Figure 68: Non-work online activities, by gender, November 2008
- Netbooks to appeal to 18-24 year olds
- Email on the way out?
- Figure 69: Non-work online activities, by age, November 2008
- Reading and shopping for wealthy consumers
- Figure 70: Non-work online activities, by household income, November 2008
- RACE AND HISPANIC ORIGIN
- Introduction
- Time competition
- Figure 71: Weekly hours spent watching video content, by race/Hispanic origin, November 2008
- Figure 72: Hours spent doing reading-related activities, by race/Hispanic origin, November 2008
- Figure 73: Weekly hours spent listening to audio, by race/Hispanic origin, November 2008
- Figure 74: Weekly hours spent using tech to socialize, by race/Hispanic origin, November 2008
- Figure 75: Weekly hours spent playing video games, by race/Hispanic origin, November 2008
- Interest in new tech products
- Figure 76: Interest in fitness and touchscreen tech, by race/Hispanic origin, November 2008
- Entertainment subscriptions, cellular and wireless laptop internet access
- Figure 77: Monthly subscriptions, by race/Hispanic origin, November 2008
- Figure 78: Attitudes towards communcation, by race/Hispanic origin, November 2008
- APPENDIX: ADDITIONAL CONSUMER TABLES BY GENDER
- Figure 79: Weekly hours spent doing reading-related activities, by gender, November 2008
- Figure 80: Weekly hours spent playing video games, by gender, November 2008
- APPENDIX: MEDIA CONSUMPTION AMONG UNDER-35S BY GENDER AND MINORITY STATUS
- Reading/browsing
- Figure 81: Weekly reading and browsing among under-35s, by race/Hispanic origin, November 2008
- Figure 82: Weekly reading and browsing among under-35s, by gender, November 2008
- Techno communications
- Figure 83: Weekly hours spent using tech to socialize, among under-35s, by race/Hispanic origin, November
- 2008
- Figure 84: Weekly hours spent using tech to socialize, among under-35s, by gender, November 2008
- Video
- Figure 85: Weekly hours spent watching video, among under-35s, by race/Hispanic origin, November 2008
- Figure 86: Weekly hours spent watching video, among under-35s, by gender, November 2008
- Audio
- Figure 87: Weekly hours spent listening to audio, by custom consumer groups under 35, November 2008
- Figure 88: Weekly hours spent listening to audio, among under-35s, by gender, November 2008
- APPENDIX: CONTENT STORAGE AMONG MINORITY RESPONDENTS
- Content storage
- Figure 89: Content storage on a PC, by race/Hispanic origin, November 2008
- Figure 90: Content storage on an MP3 player, by race/Hispanic origin, November 2008
- Figure 91: Content storage on a cell phone, by race/Hispanic origin, November 2008
- APPENDIX: TRADE ASSOCIATIONS
AbstractConsumer's Relationship with the Internet
Mintel’s approach in this section goes beyond merely identifying trends. We apply trends from Mintel's trend tool, Inspire, to understand the wider implications of cultural changes, gaining insight into how companies and brands can translate these into on-the-ground opportunities relevant for technological innovations.
The gap between science fiction and science fact is vanishing
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