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Mobile application stores: BlackBerry

Published by: Ovum Plc

Published: Feb. 3, 2009 - 11 Pages


Table of Contents


Executive summary
In a nutshell
Key messages
Ovum view
Third-party developers key to RIM’s success
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
BlackBerry sales and application store download statistics
BlackBerry Application Storefront business model
Revenue-share agreement
BlackBerry Application Center revenue model
Developer products and services
Developer ecosystem
Developer portal
Registration and approval process
Application signing procedure
Application distribution
SDK agreement
Developer programs
Two main developer programs
Developer Community (free)
BlackBerry Independent Software Vendor (ISV) Alliance Program ($2,000)
Developer marketing and recruitment
Summary of RIM’s application platform
Application platform built on Java
Java ME and Java APIs for BlackBerry
Java ME
Pre-installed applications
SDK and tools
BlackBerry Java Development Environment
Controlled API access
How to register RIM controlled APIs

Abstract

Research In Motion (RIM) is transitioning its business to increase its focus on consumers; this re-positioning involves new devices and services from RIM, and the company is looking to drive new revenues through sales of applications.

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