Broadband and IPTV potential in Romania : Market Research Report

Broadband and IPTV potential in Romania

Published by: Ovum Plc

Published: Jan. 27, 2009 - 14 Pages

Executive summary: In a nutshell; Ovum view; The Romanian market; Market demographics and ICT; The Romanian broadband market; Broadband growth and subscribers; ‘Neighbourhood’ networks; Barriers to broadband uptake; Broadband pricing; Bundling and multi-play; The Romanian TV market; The pay-TV market; Digitisation; Affordability; Advanced features and services; The potential for IPTV; The current IPTV landscape; Factors affecting uptake of IPTV; Drivers for IPTV growth and added benefits to telcos; Barriers to IPTV growth; How IPTV operators should position themselves in the market; Differentiating on services rather than content or cost; Likely outcome of IPTV implementation
List of Tables: Table 1: Broadband connections in Romania; Table 2: Pay-TV subscribers by operator (000s); Table 3: Romanian pay-TV providers
List of Figures: Figure 1: GNI per capita, 2007; Figure 2: PC household penetration, 2004-2006; Figure 3: Broadband penetration by population

Abstract

Romania's high mobile phone and pay-TV uptake is offset by limited fixed line telephony and broadband penetration. The classic triple-play package won't have the same pertinence here as in other consumer markets, raising questions over viability of IPTV

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Broadband and IPTV potential in Romania

Table of Contents

Abstract