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Wild Bunch & Co. case study: growing a personal need into a natural and organic consumer brand

Published by: Datamonitor

Published: Mar. 3, 2009 - 129 Pages


Table of Contents


DATAMONITOR VIEW
CATALYST
SUMMARY
ANALYSIS
Introduction
The juice market is growing in key national markets with impressive growth in the UK
Fruit and vegetable juices are outperforming the wider soft drinks market
From its beginning, Wild Bunch has been committed to quality
All organic formulation is key to the brand proposition
Wild Bunch & Co. uses cold pressing for flavor and goodness
'Perishability' confirms the freshness of Wild Bunch & Co. juices but limits their shelf life
Wild Bunch & Co.'s early distribution was limited to Singapore but it aims to expand overseas
Package design complements the Wild Bunch & Co. brand values
Wild Bunch & Co also has ecological merits with its reuse of raw materials
Conclusions
APPENDIX
Case study series
Methodology
Secondary sources
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer
List of Tables
Table 1: Fruit juice market (100%, not from concentrate) value (US$ m) Singapore, UK and US, 2003-2013
Table 2: Vegetable juice market value (US$ m) Singapore, UK and US, 2003-2013
Table 3: Soft drink market value (US$ m) Singapore, UK and US, 2003-2013
Table 4: Juice sector* as proportion (%) of overall soft drinks market value (US$ m), Singapore, UK and US, 2003-2013
List of Figures
Figure 1: Wild Bunch & Co. has added a web presence to its operations to boost sales
Figure 2: Wild Bunch & Co.'s packaging aligns well with the brand's values and operations

Abstract

Introduction

This report on Wild Bunch & Co. forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the brand has developed from a niche brand into a brand with global ambitions and a designed feel, while remaining committed to its original values.

Reasons to Purchase
  • Gain insight into the methods used by important industry players to give them a competitive edge
  • Identify specific areas for operational improvements
  • Capitalize on the knowledge of experienced companies when entering a new niche or market


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