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Canadian Residential Bundled Services Market

Published by: Frost & Sullivan

Published: Mar. 3, 2009 - 50 Pages


Table of Contents


Please note that Table of Contents numbering has been standardized and may not match numbering within the publication.



1: Market Overview

1.1: Research Methodology

1.2: Research Scope

1.3: State of the Market - Major Findings

2: Market Measurement and Analysis

Table 1: Residential Bundled Services Markets: Market Engineering Measurements (Canada) 2007

Table 2: Residential Bundled Services Market : Primary Industry Challenges Ranked in Order of Impact (Canada), 2008 - 2014

Table 3: Residential Bundled Services Market: Primary Market Drivers Ranked in Order of Impact (Canada), 2008-2014

Table 4: Residential Bundled Services Market: Primary Market Restraints Ranked in Order of Impact (Canada), 2008-2014

3: Demand and Revenue Forecasts

3.1: Bundling Demand Growth: Double-Play, Triple-Play and Quad-Play Penetration

Table 5: Residential Bundled Services Market: Proportion of Households Bundling Multiple Services(Canada), 2004-2014

3.2: Residential Bundled Services Markets: Revenue and ARPU Forecasts (Canada) 2004-2014

Table 6: Residential Bundled Services Market: ARPU Growth for Double-Play, Triple-Play and Quad-Play Subscribers (Canada), 2004-2014

3.3: Revenue Forecasts

Table 7: Residential Bundled Services Market: Total Revenue from Bundled Services (Canada), 2004-2014

Table 8: Residential Bundled Services Market: Bundled Services Revenue Growth from Double-Play, Triple-Play and Quad-Play Subscribers (Canada) 2004-2014

4: Market Trends

4.1: Regulatory Trends

4.2: Converged Services and Features

Table 9: Converged Services and Features

4.3: End User Trends

4.4: Distribution Channel Trends

5: Competitive Analysis and Profiles of Selected Industry Participants

5.1: Bell Canada

Table 10: Bell Canada

5.2: Telus

Table 11: Telus

5.3: Sask Tel

Table 12: Sask Tel

5.4: MTS Allstream

Table 13: MTS Allstream

5.5: Rogers

Table 14: Rogers

5.6: Shaw

Table 15: Shaw

5.7: Videotron

Table 16: Videotron

5.8: Comparing Bundled Offers of Key Service Providers

Table 17: Comparing Bundled Offers of Key Service Providers

6: Conclusion

6.1: Evolution of Service Bundling

6.2: Strategic Recommendations for Bundled Service Providers

Abstract

This study provides insights into the current and future market for multi-service bundling in the Canadian consumer communication services space. It also analyzes the role that bundling/converged services are playing in overall strategies of participants in this market. Current and projected penetration of “double-play”, “triple-play” and “quad-play” services in Canadian households are provided along with revenues generated from bundled service customers. This research service includes sales of bundles of communication and entertainment services to residential customers wherein each bundle includes two or more discrete services (fixed voice, mobile wireless, Internet access, television/video services).

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