|
Published by: Consumer Electronics Association
Published: Jan. 1, 1999 - 80 Pages
Table of Contents
Verbatim Question Text
How many cars are owned or leased by all the members currently living in your household?
Do you own or do you lease a sport utility vehicle?
Do you own or do you lease a pick-up truck? Do you own or do you lease a van or mini-van?
Do you own or do you lease a sports car? Do you own or do you lease a full-size car?
Do you own or do you lease a mid-size or compact car?
In the past 30 days, have you personally driven your car to work?
How would you describe the typical traffic conditions during your drive to work?
Are you familiar or not familiar with the term…?
Have you ever used a vehicle navigation system while in a car? This may include a device permanently located in a car or portable hand-held device
Did you use a vehicle navigation system in a car you own, a rental car, or some other car?
Based on this description, are you aware or not aware a car PC is available for your car?
How valuable would the following feature of a car PC be to you? (summary q10 - q13. At least somewhat valuable responses)
How valuable would the following information feature of a car PC be to you: receive and send email messages?
How valuable would the following information feature of a car PC be to you: record voice memos?
How valuable would the following information feature of a car PC be to you: receive email alerts about traffic conditions or news events on demand?
How valuable would the following information feature of a car PC be to you: receive stock quotes on demand?
How valuable would the following information feature of a car PC be to you: locate information about businesses, like the yellow pages?
How valuable would the following information feature of a car PC be to you: store personal information, such as phone numbers or addresses?
How valuable would the following information feature of a car PC be to you: make and receive phone calls without using your hands?
How valuable would the following safety feature of a car PC be to you: locate and give directions to the nearest gas station?
How valuable would the following safety feature of a car PC be to you: send emergency distress signals?
How valuable would the following safety feature of a car PC be to you: show your car's position on a miniature electronic map?
How valuable would the following safety feature of a car PC be to you: store information, such as emergency contact numbers?
How valuable would the following entertainment feature of a car PC be to you: play games, such as trivial pursuit?
How valuable would the following entertainment feature of a car PC be to you: browse the Internet?
How valuable would the following entertainment feature of a car PC be to you: control a radio or CD player with voice commands?
How valuable would the following entertainment feature of a car PC be to you: list song title and artist?
How valuable would the following maintenance feature of a car PC be to you: provide detailed alerts about potential problems with your car?
How valuable would the following maintenance feature of a car PC be to you: provide info to mechanics about your car?
How valuable would the following maintenance feature of a car PC be to you: keep an electronic maintenance schedule for your car?
Suppose you were interested in a car PC with all the functions and features that were important to you, how much would you expect to pay?
The next time you purchase a car, how likely or unlikely are you to order a car PC for the vehicle, assuming the extra cost was $1,000 and was included in your monthly car payments? Would you say…?
Do you own a…?
How often do you personally use a phone in your car?
In the past 30 days, have you used a…?
In the past 30 days, have you accessed or browsed the Internet, from any location using any type of device?
Do you access information about places or cities you plan to visit on the Internet often, sometimes, or never?
Do you access maps on the Internet often, sometimes, or never?
Do you access weather information on the Internet often, sometimes, or never?
Do you access directions on the Internet often, sometimes, or never?
How do you manage your personal information, such as phone numbers, addresses, and important dates? Do you mostly use a…?
Before today did you know the term: GPS?
Before today did you know the term: global positioning system?
Based on this description how familiar or not familiar are you with GPS?
Overall, how would you rate your need for a hand-held GPS device with the capability to provide information on your location for navigation purposes?
Suppose you owned a GPS device. Where would you expect it to provide you the most value? When it comes to buying new products that come on to the market, are you someone who…? What category best describes your age?
What is your marital status?
How many persons live in your household?
Which category best describes your total household income?
Gender
Region
AbstractDo consumers want e-mail in their vehicle? This and many other issues are covered in this study, which examines consumer interest in various information and navigation products for vehicles. It also touches on how consumers currently navigate and communicate. The quantitative study providing the data for this report was administered via telephone interview to a random national sample of 1,000 U.S. adults, during January 1999. The telephone interviewing employed industry standard random-digit dialing (RDD) and computer-assisted telephone interviewing (CATI) techniques.
Please Note: CEA Members should consult the organization prior to purchasing a report from MarketResearch.com. Any orders processed through this channel are non-refundable.
Get Full Details About This Report >>
|
|
US: 800.298.5699
Int'l: +1.240.747.3093
|
|
|
|
About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.
© MarketResearch.com 2008
|
