Quad-Play and Service Bundling Strategy, Market Analysis & Forecasts 2009 : Market Research Report

Quad-Play and Service Bundling Strategy, Market Analysis & Forecasts 2009

Published by: Visiongain

Published: Jan. 5, 2009 - 202 Pages

1. Executive Summary: 1.1. Evolution of the telecoms and entertainment markets; 1.2. Market Opportunities; 1.3. Major market Trends; 1.4. Future of the Wi-Fi market; 1.5. Evolution of household entertainment media
2. Introduction: 2.1. Overview; 2.2. Bundle Definition; 2.3. Cable vs. Telcos approach to bundling; 2.4. Typical Price Structures; 2.5. Convergence; 2.6. IMS; 2.7. Report Methodology
3. Issues To Consider: 3.1. New Technologies; Chart 3.1: Global Hybrid Cellular/WLAN Handset; 3.2. World Economy; 3.3. Must Have and Nice to Have Services; 3.4. Value of Triple/Quadruple Play to Service Providers; 3.5. Revenue Generating Options
4. Global Market Analysis and Forecasts: 4.1. Market Overview; 4.2. IPTV is the key to effective bundling; 4.3. IPTV is the way forward as long as the applications are right; 4.4. The Mechanism Behind IPTV; Table 4.1: Vendors providing IPTV technologies, 2008; 4.5. IPTV Market Drivers; 4.6. IPTV market challenges; 4.7. Commercial challenges; 4.8. IPTV Market Restraints; 4.9. Market trends; 4.10. Target market; 4.11. Is there consumer interest in Quad Play?; Chart 4.4: Factors That Would Influence US Internet Users To Purchase Mobile Phone Services From Their Fixed Line Communications Provider, April 2008; 4.12. Interest in Convergence; 4.13. Demographic and core data; Table 4.2: Global cable/satellite TV, Internet and broadband households, 2008-2013; Table 4.3: Worldwide mobile subscribers and revenues, 2008-2013; Table 4.4: Mobile subscribers % by region, 2008-2013; Table 4.5: Mobile revenues % by region, 2008-2013; Table 4.6: Countries with 100%+ mobile penetration as of Q4 2008; Table 4.7: Cellular mobile services competition (%), 2008; Table 4.8: Top 10 mobile operators by proportionate subscribers, 2008; Table 4.9: Broadband penetration by economies worldwide, 2008; Table 4.10: Worldwide IPTV subscribers and revenues, 2008-2013; Table 4.11: IPTV subscriber by region, 2008-2013; Table 4.12: IPTV revenues by region, 2008-2013
5. North American Market Analysis and Forecasts: 5.1. North Americas; 5.2. Quadruple play readiness; 5.3. North America Overview
6. Latin America market analysis and forecasts: 6.1. Market Overview; 6.2. Demographic and core data; Table 6.1: Latin American internet, broadband and cable/satellite TV households, 2008-2013; Table 6.2: Latin America mobile subscribers and revenues, 2008-2013; Table 6.3: Latin America mobile subscribers and revenues, 2008-2013; 6.3. Quadruple play readiness; Table 6.4: Bundle service providers in Latin America
7. European Market Analysis and Forecasts: 7.1. Market Overview; 7.2. European triple play players; Table 7.1 European bundle players, Q2 2008; 7.3. Demographic and core data; Table 7.2: European internet, broadband and cable/satellite TV households, 2008-2013; 7.4. Services demand; Table 7.3: European households subscribing to bundled services (by service type), 2008-2013; Table 7.4: European mobile subscribers and revenues, 2008-2013; Table 7.5: European IPTV subscribers and revenues, 2008-2013; 7.5. European market trends; 7.6. Merger and Acquisitions; 7.7. Quadruple play readiness; 7.8. European Market; 7.9. Belgium; Table 7.20: Telenet Company Statistics, Q2 2008; 7.10. Baltic and Nordic; 7.11. Switzerland; 7.12. Germany; 7.13. Italy; 7.14. France; 7.15. Spain; Table 7.22: Telefonica Statistics; 7.16. Portugal; Table 7.23: Meo Base Offer Details; Table 7.24: Portugal Telecom Wireless Services Information; 7.18. Bulgaria; 7.19. Georgia; 7.20. Poland; 7.21. Romania
8. Asia-Pacific Market: 8.1. Market Overview; 8.2. Demographic and core data; Table 8.1 Asia-Pacific data (million), 2008-2013; 8.3. Service demand; Table 8.2 Asia-Pacific bundles subscription pattern, households (million) 2008-2013; Table 8.3 Asia-Pacific Mobile subscribers, 2008-2013; 8.4. IPTV in Asia-Pacific; Table 8.4 Asia-Pacific IPTV subscribers (000) 2008-2013; 8.5. Quadruple play readiness; Table 8.6: Asia-Pacific bundle service providers; 8.6. New Zealand; 8.7. Japan; 8.8. Hong Kong; 8.9. South Korea; 8.10. Australia; 8.11. India; 8.12. China; 8.13. Asia-Pacific Summary
9. MEA Market analysis and forecasts: 9.1. Market Overview; 9.2. Demographic and core data; Table 9.1 MEA data (million), 2008-2013; 9.3. Services demand; Table 9.2 MEA bundles subscription pattern, households (million) 2008-2013; 9.4. Mobile service; Table 9.3 MEA Mobile subscriber, 2008-2013; Table 9.4 MEA IPTV subscribers (000') 2008-2013; 9.5. Quadruple play readiness; Table 9.5 MEA bundle providers, 2008
10. Recommendations and strategies for success: 10.1. Restrictions to Quad Play Growth; 10.2. How Far has Quad Play Progressed?; 10.3. Overview; 10.4. Strategy for service providers; 10.5. Strategies based on marketing approach; 10.6. Promoting basic IPTV services; 10.7. Fixed-line operator strategies; 10.8. Benefitting From Bundles; Table 10.1: Factors That Push Companies into Triple/Quad Play; 10.9. Strategy for mobile only operators
Companies Listed: Advance/Newhouse; Alcatel-Lucent; Alestra; Algerie Telecom; America Movil; Andinatel; ANEW Broadband; AOL; Aster; AT&T; Atlas Interactive; Axtel; BBC; Bharti Airtel; Bouygues Telecom; B-RAS; Brasil Telecom; BSNL; BT; Cable Pacifico; Cablecentro; Cablecom; Cablevision; Canal 5 Video Comunicacion; Carphone Warehouse; China Netcom; China Telecom; Cingular Wireless; Cisco; Comcast; Cox; Deutsche Telecom; E Plus; Easynet Group; eBay; Embratel; Entel; Entel Movil; Ericsson; Ertach; Etisalat; Fastweb; Fortune 500; France Telecom; GCI; Google; Grupo Clarín; Hungarian Telephone and Cable Corp; Iliad; Inter; INTRACOM; Iplan; ITV; Kabel Deutschland; KDDI; KTF; Kyocera; Liberty Global Inc; Max Telecom; Maxcom; Microsoft; Mobistar; Motorola; MTN; MTNL; Net Servi�os; Net4India; Neuf Cegetel; NewNet; News International; Nokia; Noos-Numericable; NTT DoCoMo; Nuetel Communication; O2; Ono; Orange; Pacifictel; PCCW; Pipex; Pivot; Portugal Telecom; Primus Telecommunications; Qwest; RabbitPoint; RCS & RDS; Redback Networks; Rogers; Samsung; Satelcaribe; Setanta; SFR; Siemens; Siemens-Nokia; SK Telecom; Sky; Skype; Softbank; Sonaecom; Sprint; Swisscom; Talkmore; Tele2; Telebras; Telecom Argentina; Telecom Italia; Telecom New Zealand; Telefónica; Teléfonos de Mexico; Telemar; Telenet; Telenor; Televisa; TeliaSonera; Telkonet; Telmex Argentina; Telstra; TerraSip; Time Warner Cable; Tiscali; TMN; T-mobile; UPC; UTStarcom; UZO; Verizon; Videotron; Virgin Media; Vivendi; Vodafone; Vontel; VTR GlobalCom; Wamanchi; Ya.com; Yahoo; YellowPages.com

Abstract

Quad play and the idea of service bundling have existed for a few years now. There have been a number of companies trying to initiate the concept, such as the likes of Virgin Media and France Telecom. But how successfully have these original pioneers been in promoting quad play to consumers? Do these companies still place as much focus on the concept as they did when they first launched them in terms of marketing and promotion? Or have these companies neglected their quad play ambitions to focus on other goals? This report will tell you.

Nevertheless, quad play is still a relatively new concept for many service providers around the world. Consequently a variety of new quad play and triple play services are emerging, whilst others weigh up the pros and cons of entering this market. What will be the most appropriate and successful regions to offer bundled services?

Service providers must take careful consideration when deciding whether or not to expand their service portfolio. With the appropriate setup, price structures and marketing in place, bundling services can prove to be successful in a number of ways. However during a period of economic difficulty in many regions around the world, which service providers can even consider establishing new services? How will the credit crunch affect triple play and quad play uptake around the world?

Subscribers can benefit from the added convenience bundled services provide as they no longer need to purchase services from multiple operators. Providers are also able to benefit from new market opportunities as an outcome of offering multi play services. The bundle market is set to expand in the future with companies looking to increase its service portfolio as operators increasingly look to provide customers fully converged solutions. Taking the appropriate action at an early stage will ensure you are part of the new and developing markets.

The latest visiongain report, Quad-Play and Service Bundling Strategy, Market Analysis & Forecasts 2009 provides an in depth assessment of the multi-play market. The report provides comprehensive case studies of the major participants and regions around the world, with particular focus on the European, US and Asia-Pacific markets. What does the future hold for these regions? Which region should you be focusing your attention towards? Where does your company fit in? The report provides valuable information for telcos, cable companies, mobile operators, satellite DTH providers and financial services amongst others, in where they should be focusing their attention.

Reading this report will provide you with the following information:

What challenges does adding wireless to the bundle present?
What are the market drivers? Is any of it demand-driven?
What are the barriers?
Who offers quadruple play worldwide?
What is the pricing, user uptake, impact on ARPU and churn reduction and other KPIs?
How does bundling differ by region?
What benefits does/can quadruple play bring to the triple play offering?
What benefits does quadruple play bring to consumers?
What should a successful quadruple play strategy entail?
How successful has quad play and other bundled services been thus far?
How can providers work successfully during difficult economic conditions?
What is the public opinion towards quad play?
What mistakes have been made by providers in offering quad play and what improvements can be made in the future?

The multi-play market is still in its infancy and as such it is not too late to enter into it and enjoy the benefits that can be obtained from it. Consumers are increasingly being more cautious in the manner that they spend their money, thanks largely to the economic downturn. Subsequently providers need to ensure that their business strategy is adequate and will help them appeal to consumers. Reading this report will therefore provide service providers with the valuable information they need in deciding how best to operate in multi-play market. Who needs to buy this report

Mobile/Cellular operators
Telcos
Cable companies
Fixed line providers
Satellite DTH providers
Handset and other equipment manufacturers

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Quad-Play and Service Bundling Strategy, Market Analysis & Forecasts 2009

Table of Contents

Abstract