Sports Marketing 2009

Published by: Richard K. Miller & Associates

Published: Feb. 25, 2009 - 237 Pages

Table of Contents

1 MARKET SUMMARY

1.1 Scope

1.2 The American Sports Fan

1.3 The U.S. Sports Market

1.4 Impact of the Economic Downturn

1.5 Sports Brands

2 TOP SPORTS CITIES

2.1 Overview

2.2 Avid Sports Fans City-by-City

2.3 Attending Professional and College Sports Events

2.4 College Basketball

2.5 Major League Baseball

2.6 Professional Basketball

2.7 Professional Football

PART I: SPORTS MARKET SEGMENTS

3 ADVERTISING & SPONSORSHIPS

3.1 Market Assessment

3.2 Athlete Endorsements

3.3 Advertising Agencies in Sports Marketing

3.4 Sports Sponsorships

3.5 Naming Rights

4 CONCESSIONS

4.1 Foodservice at Sports Venues

4.2 Market Leaders

4.3 Market Trends

5 FANTASY SPORTS

5.1 Market Assessment

5.2 Market Characteristics and Trends

5.3 Recent Developments

6 LICENSING

6.1 Market Assessment

6.2 Sports Licensed Properties

7 MEMORABILIA

7.1 Market Assessment

7.2 Impact of the Economic Downturn

7.3 High-end Baseball Memorabilia

7.4 Sports Cards

8 PARTICIPATION & RECREATION

8.1 Sports, Exercise, and Recreational Activities

8.2 Participation by Activity

8.3 State-by-State Participation

9 SPORTING GOODS

9.1 Market Assessment

9.2 Sports and Recreation Equipment

9.3 Bicycles

9.4 Athletic Footwear

9.5 Fitness Apparel

9.6 Used Sporting Goods Equipment

10 SPORTS FANS

10.1 Favorite Sports

10.2 Fan Base By Age

10.3 Fan Base By Income

10.4 Fan Base By Gender

10.5 Female Fans

10.6 Youth Fans

10.7 African-American Fans

10.8 Hispanic-American Fans

11 SPORTS MANAGEMENT

11.1 Overview

11.2 Sports Management Agencies

11.3 Academic Programs

12 SPORTS TRAVEL

12.1 Market Assessment

12.2 Sports-specialist Travel Agencies

12.3 Sports Fantasy Camps

12.4 Sports Museums and Halls of Fame

12.5 Baseball Spring Training

13 STADIUMS & ARENAS

13.1 Sports Facility Construction

13.2 New Stadiums and Arenas

13.3 Financing

13.4 Premium Seating

14 TICKETING

14.1 Market Assessment

14.2 Secondary Ticketing

14.3 Key Players

14.4 Major League Ticketing

PART II: SPORTS MEDIA

15 SPORTS TELEVISION BROADCASTING

15.1 Overview

15.2 Major Sports Networks

15.3 Sports Programming On Cable Networks

15.4 League Networks

15.5 Regional Sports Networks

15.6 Team Networks

15.7 Sport-specific Networks

15.8 College Sports Networks

15.9 International Sports Networks

16 SPORTS RADIO

16.1 Market Assessment

16.2 Listener Demographics

16.3 Sports Radio Stations

16.4 Advertising

17 SPORTS PERIODICALS

17.1 Market Assessment

17.2 Circulation

17.3 Advertising

18 SPORTS ONLINE

18.1 Sports Websites

18.2 Market Assessment

18.3 Sports Website Visitor Demographics

18.4 Major League Sports Websites

18.5 Online Sports Video

18.6 Live Sports Online

PART III: MAJOR TEAM SPORTS

19 MAJOR LEAGUE BASEBALL

19.1 Market Assessment

19.2 Attendance

19.3 Team Valuations

19.4 Fan Cost Index

19.5 Fan Loyalty

19.6 Television Broadcasts

19.7 World Series

19.8 MLB All-Star Game

19.9 MLB.com

19.10 Sponsorships

19.11 Fan Demographics

20 NATIONAL BASKETBALL ASSOCIATION

20.1 Market Assessment

20.2 Attendance

20.3 Team Valuations

20.4 Fan Cost Index

20.5 Fan Loyalty

20.6 Television Broadcasts

20.7 NBA Finals

20.8 NBA All-Star Game

20.9 NBA.com

20.10 Sponsorships

20.11 Fan Demographics

21 NATIONAL FOOTBALL LEAGUE

21.1 Market Assessment

21.2 Attendance

21.3 Team Valuations

21.4 Fan Cost Index

21.5 Fan Loyalty

21.6 Television Broadcasts

21.7 Super Bowl

21.8 Pro Bowl

21.9 NFL.com

21.10 Sponsorships

21.11 Fan Demographics

22 NATIONAL HOCKEY LEAGUE

22.1 Market Assessment

22.2 Attendance

22.3 Team Valuations

22.4 Fan Cost Index

22.5 Fan Loyalty

22.6 Television Broadcasts

22.7 Stanley Cup

22.8 NHL.com

22.9 Sponsorships

23 MAJOR LEAGUE SOCCER

23.1 Overview

23.2 Attendance

23.3 Television Broadcasts

23.4 Sponsorships

23.5 Fan Demographics

24 WOMEN’S NATIONAL BASKETBALL ASSOCIATION

24.1 Overview

24.2 Attendance

24.3 Television Broadcasts

24.4 Sponsors

25 LACROSSE

25.1 Overview

25.2 National Lacrosse League

25.3 Major League Lacrosse

26 MINOR LEAGUE SPORTS

26.1 Overview

26.2 Minor League Baseball

26.3 Minor League Hockey

26.4 NBA Development League

PART IV: INDIVIDUAL SPORTS

27 GOLF

27.1 Overview

27.2 The Majors Championships

27.3 The Ryder Cup and Presidents Cup

27.4 The PGA Tour

27.5 The LPGA Tour

27.6 Demographics of Golf Fans

28 HORSE RACING

28.1 Overview

28.2 Triple Crown

28.3 Breeders’ Cup

29 RODEO

29.1 Overview

29.2 Professional Bull Riders

29.3 Professional Rodeo Cowboys Association

29.4 Fan Demographics

30 TENNIS

30.1 Overview

30.2 Participation

30.3 Top Paid Tennis Stars

30.4 US Open

30.5 US Open Series

30.6 Sony Ericsson WTA Tour

30.7 ATP Tour

30.8 Wimbledon

30.9 Sony Ericsson Open

PART V: RACING SPORTS

31 INDY RACING LEAGUE

31.1 Overview

31.2 Television and Radio Broadcast Rights

31.3 Indianapolis 500

31.4 Sponsorships

31.5 Racing Teams

31.6 IndyCar Series

32 NASCAR

32.1 Overview

32.2 Broadcast Rights

32.3 Sponsorships

32.4 Racing Teams

32.5 Track Owners

32.6 Fan Demographics

32.7 Sprint Cup Series

32.8 NASCAR Nationwide Series

33 RACING CIRCUITS

33.1 American Le Mans Series

33.2 Grand American Road Racing

33.3 NHRA Drag Racing

33.4 World of Outlaws

34 SUPERCROSS

34.1 Overview

34.2 Television Broadcast Rights

34.3 Sponsors

34.4 Racing Teams

34.5 Monster Energy AMA Supercross

PART VI: FIGHTING SPORTS

35 BOXING

35.1 Overview

35.2 Pay-per-view Events

36 MIXED MARTIAL ARTS

36.1 Overview

36.2 Ultimate Fighting Championship

36.3 Other Leagues

37 WORLD WRESTLING ENTERTAINMENT

37.1 Overview

37.2 Live Events and Television

37.3 Pay-per-view Events

37.4 Viewer Demographics

PART VII: COLLEGIATE & HIGH SCHOOL SPORTS

38 NCAA SPORTS

38.1 Overview

38.2 Market Assessment

38.3 Men’s and Women’s Sports

38.4 NCAA Broadcasting

38.5 Athletic Department Revenue

38.6 Sponsorships

39 COLLEGE FOOTBALL

39.1 Fans and Spectators

39.2 Market Assessment

39.3 Regular-season Broadcasts

39.4 Bowl Games

39.5 Bowl Championship Series

40 COLLEGE MEN’S BASKETBALL

40.1 Fans and Spectators

40.2 Market Assessment

40.3 Regular-season Broadcasts

40.4 NCAA Division I Men’s Basketball Tournament Revenue

40.5 NCAA Finals

41 COLLEGE WOMEN’S BASKETBALL

41.1 Fans and Spectators

41.2 NCAA Women’s Final Four Championship Game

42 HIGH SCHOOL SPORTS

42.1 Participation

42.2 High School Sports Online

42.3 Local Television Broadcasting

42.4 Sponsorships and Promotions

43 YOUTH SPORTS

43.1 Participation

43.2 Youth Baseball

43.3 Youth Football

43.4 Youth Hockey

43.5 Youth Soccer

43.6 Youth Sports Media

PART VIII: GLOBAL SPORTS EVENTS

44 OLYMPICS

44.1 Summer Olympics

44.2 Winter Olympics

45 MAJOR EVENTS

45.1 FIFA World Cup

45.2 America’s Cup

45.3 Tour de France

45.4 Rugby World Cup

45.5 World Baseball Classic

PART IX: OTHER SPORTS/COMPETITIONS

46 ACTION SPORTS

46.1 Overview

46.2 Participation

46.3 Dew Tour

46.4 X Games

47 AVP PRO BEACH VOLLEYBALL

47.1 Overview

47.2 Tours

47.3 Spectators and Fans

47.4 Sponsors

48 MARATHONS

48.1 Overview

48.2 Economic Impact

48.3 Business Assessment

48.4 Sponsorships

49 TRIATHLONS

49.1 Overview

49.2 Demographics

49.3 Major Events

49.4 Sponsorships and Promotions

50 POKER

50.1 Current Poker Boom

50.2 Poker on Television

51 VIDEO GAMING

51.1 Overview

51.2 Key Players

51.3 Broadcast and Webcast Competitions

MARKET RESOURCES

REFERENCES

Abstract

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